Brand Strategy: Page 51

  • Meta logo sign outside California headquarters
    Image attribution tooltip
    Kelly Sullivan via Getty Images
    Image attribution tooltip

    Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

    The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

    By • March 16, 2023
  • An image from Heinz's Fortnite tomato farm island.
    Image attribution tooltip
    Courtesy of Heinz
    Image attribution tooltip

    Heinz highlights soil degradation with Fortnite island

    The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running.

    By • March 16, 2023
  • A data center server room. Explore the Trendline➔
    Image attribution tooltip
    sefa ozel via Getty Images
    Image attribution tooltip
    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Twisted Tea VasectomUndies
    Image attribution tooltip
    Courtesy of Twisted Tea
    Image attribution tooltip

    Twisted Tea drops vasectomy underwear for March Madness

    The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament.

    By • March 16, 2023
  • A Coors-icle in blue and silver packaging rests against a can of Coors light against a blue backdrop.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Coors Light helps calm anxious basketball fans with beer-flavored ice pops

    The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness.

    By • March 15, 2023
  • A photo of a guest viewing an augmented reality experience on Denny's menu.
    Image attribution tooltip
    Courtesy of Denny's
    Image attribution tooltip

    Denny’s serves up AR experience with new menu overhaul

    Guests can take a virtual tour of Denny’s new menu and get exclusive deals, as part of a brand update that includes new kitchen equipment and food offerings. 

    By Julie Littman • March 15, 2023
  • A Chevrolet Volt extended-range electric vehicle
    Image attribution tooltip
    Bill Pugliano via Getty Images
    Image attribution tooltip

    General Motors CMO Deborah Wahl to retire

    Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future.

    By • March 15, 2023
  • Rapper Lil Baby behind the metal head of a goat with four arms each holding a different fragrance.
    Image attribution tooltip
    Courtesy of Axe
    Image attribution tooltip

    Axe enlists Lil Baby to redefine premium through national push

    “The Fine Fragrance G.O.A.T.” markets the brand’s affordable line of premium products and looks to appeal to Gen Z with themes like gaming.

    By • March 14, 2023
  • Nestle
    Image attribution tooltip
    Christopher Doering/Marketing Dive
    Image attribution tooltip

    Inside Nestlé‘s long road to improve the sustainability of its packaging footprint

    From Nespresso pods made of paper to Stouffer’s trays made with 30% recycled plastic, the CPG giant is finding novel ways to improve some of the millions of pounds of packaging material it uses annually.

    By Christopher Doering • March 14, 2023
  • A still image from Amazon Prime's ad, "Tache," that shows a young girl with facial hair as part of the company's global campaign, "It's on Prime."
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon Prime embraces mustaches in global campaign with Olivia Wilde

    The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.

    By • March 14, 2023
  • A Sephora storefront in the mall
    Image attribution tooltip
    Cara Salpini/Marketing Dive
    Image attribution tooltip

    Sephora, TikTok launch content creator program

    The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

    By Nate Delesline III • March 13, 2023
  • Shot of CMO Fernando Machado linking arms with NotCo CEO Matias Muchnick
    Image attribution tooltip
    Retrieved from NotCo via Business Wire on March 13, 2023
    Image attribution tooltip

    Star CMO Machado jumps from Activision Blizzard to food tech startup

    The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.

    By • March 13, 2023
  • The words, "ChatGPT" appear on a multicolored background
    Image attribution tooltip
    chaofann via Getty Images
    Image attribution tooltip

    100 days of frenzied hype around generative AI

    Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.

    By • March 13, 2023
  • Aeropostale's AeroPax NFT visuals made in partnership with MetaversePlus.
    Image attribution tooltip
    Courtesy of Aeropostale
    Image attribution tooltip

    Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

    An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.

    By • March 13, 2023
  • A colorful mural of a DJ and a bottle of Rémy Martin.
    Image attribution tooltip
    Courtesy of Rémy Martin
    Image attribution tooltip

    Rémy Martin integrates QR codes into murals celebrating hip-hop

    As the genre celebrates its 50th anniversary in 2023, the cognac brand is back with a more expansive campaign built around well-known DJs.

    By • March 9, 2023
  • Large desktop computer stands on a desk with a computer monitor. The monitor shows a video game with soldiers attacking. There is a keyboard, mouse and headphones on the desk as well.
    Image attribution tooltip
    mikkelwilliam via Getty Images
    Image attribution tooltip

    As video games become cultural juggernauts, marketers still struggle with buy-in

    Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies.

    By • March 9, 2023
  • Three influencer posts about sustainability as part of a Unilever study
    Image attribution tooltip
    Courtesy of Unilever
    Image attribution tooltip

    Influencers have greatest impact on consumer sustainability choices, Unilever finds

    Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.

    By • March 9, 2023
  • An image captured from Coca-Cola's short film for its campaign "Masterpiece," depicting Coke in the painting "The Scream."
    Image attribution tooltip
    Retrieved from Coca-Cola on March 08, 2023
    Image attribution tooltip

    Coke brings world-renowned art to life in ‘Masterpiece’ push

    The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.

    By • March 9, 2023
  • A hand cracks open a can of Bud Light Seltzer against a background of colorful bubbles.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Bud Light Seltzer clears up misconception about its formula

    As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign.

    By • March 8, 2023
  • a family watches TV
    Image attribution tooltip
    PeopleImages via Getty Images
    Image attribution tooltip

    GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

    The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators.

    By • March 8, 2023
  • A bar in Corona's virtual clubhouse.
    Image attribution tooltip
    Courtesy of Corona
    Image attribution tooltip

    Corona launches virtual clubhouse and store on its site

    The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers. 

    By • March 7, 2023
  • Miller Lite turning sexist ads into fertilizer
    Image attribution tooltip
    Courtesy of Miller Lite
    Image attribution tooltip

    Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

    Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.

    By • March 7, 2023
  • Hero image for Intuit Quickbooks' campaign "Small Business Spotting."
    Image attribution tooltip
    Courtesy of Intuit Quickbooks
    Image attribution tooltip

    QuickBooks caters to film tourists by highlighting small business cameos

    An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

    By • March 7, 2023
  • Girl picking out ice cream from Conjure mobile market truck
    Image attribution tooltip
    Retrieved from PRNewsfoto/Mars, Incorporated.
    Image attribution tooltip

    Mars launches store-hailing mobile ice cream markets

    The new partnership between the treats maker and tech firm Conjure can whisk frozen goodies to consumers in as little as two minutes.

    By Peyton Bigora • March 7, 2023
  • Nissan's March Madness banner, featuring mascots and a lineup of cars.
    Image attribution tooltip
    Courtesy of Nissan
    Image attribution tooltip

    Nissan brings TikTok’s BeReal lookalike to March Madness

    The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

    By • March 6, 2023
  • TikTok beauty influencer Meredith Duxbury with E.L.F. Cosmetics to launch the new O Face Satin Lipstick
    Image attribution tooltip
    Courtesy of E.l.f. Cosmetics
    Image attribution tooltip

    E.l.f. Cosmetics pens new song in big bet on O Face lipstick

    For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

    By • March 6, 2023