Brand Strategy: Page 52

  • Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Hershey’s trans-inclusive IWD push sparks familiar backlash

    A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.

    By • March 3, 2023
  • The Home Depot storefront on Roblox.
    Image attribution tooltip
    Courtesy of The Home Depot
    Image attribution tooltip

    Home Depot takes Kids Workshops to the metaverse on Roblox

    Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

    By • March 3, 2023
  • A data center server room. Explore the Trendline➔
    Image attribution tooltip
    sefa ozel via Getty Images
    Image attribution tooltip
    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion
    Image attribution tooltip
    Courtesy of Levi's
    Image attribution tooltip
    Column

    Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

    To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

    By • March 3, 2023
  • Yahoo and Toyota's augmented reality effort as part of Toyota’s “Says So Much” campaign.
    Image attribution tooltip
    Courtesy of Yahoo
    Image attribution tooltip

    Toyota, Yahoo partner for AR-powered car shopping experience

    The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

    By Aaron Baar • March 2, 2023
  • Snapchat's My AI announcement.
    Image attribution tooltip
    Retrieved from Snap on March 02, 2023
    Image attribution tooltip

    Do Meta, Snap’s new AI bets signal a social media shift?

    Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

    By • March 2, 2023
  • A computer screen is seen with the text: "ChatGPT: Optimizing language models for dialogue"
    Image attribution tooltip
    Leon Neal via Getty Images
    Image attribution tooltip

    OpenAI makes ChatGPT easier to integrate, priming tech for scale

    Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants.

    By • March 2, 2023
  • A group of friends sit around drinking Guinness.
    Image attribution tooltip
    Courtesy of Diageo
    Image attribution tooltip

    Guinness rewards epic toasts this St. Patrick’s Day

    The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities

    By • March 2, 2023
  • Pinkpantheress for Bose
    Image attribution tooltip
    Retrieved from Bose on March 01, 2023
    Image attribution tooltip

    Bose works to boost gender parity in music production

    With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities.

    By • March 2, 2023
  • An older couple plays in clear blue water to promote Hard Mtn Dew's retirement community contest.
    Image attribution tooltip
    Retrieved from Hard Mtn Dew on March 01, 2023
    Image attribution tooltip

    Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

    Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.

    By • March 1, 2023
  • Molson Coors beer
    Image attribution tooltip
    Christopher Doering/Marketing Dive
    Image attribution tooltip

    Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role

    The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.

    By • March 1, 2023
  • Nutrl Vodka Seltzer's newest campaign.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    AB InBev seltzer brand’s first national campaign focuses on simplicity

    Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier.

    By • Feb. 28, 2023
  • Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
    Image attribution tooltip
    MF3d via Getty Images
    Image attribution tooltip

    FTC addresses ‘AI hype’ with warning about potential abuse in advertising

    Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which recently inked a deal with Snap.

    By • Feb. 28, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
    Image attribution tooltip
    Courtesy of Maybelline
    Image attribution tooltip

    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By • Feb. 28, 2023
  • image of human head side by side a computerized head
    Image attribution tooltip
    imaginima via Getty Images
    Image attribution tooltip

    AI workflow tool secures $65M from major venture capital firms

    Typeface helps marketers create image and copy assets for platforms like Instagram while aiming to preserve their personal style and brand safety.  

    By • Updated Feb. 28, 2023
  • Empty boardroom meeting space in office
    Image attribution tooltip
    jamenpercy via Getty Images
    Image attribution tooltip

    Agency in-housing debate resurfaces, with fresh shades of nuance

    Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.

    By • Feb. 27, 2023
  • Chipotle fajita TikTok
    Image attribution tooltip
    Courtesy of Chipotle Mexican Grill
    Image attribution tooltip

    Chipotle embraces viral TikTok trend with new menu item

    The addition of the viral “hack” to its digital-only menu demonstrates the power of the brand-consumer dialogue on the platform.

    By • Feb. 27, 2023
  • Padma’s Kind Kitchen, a speakeasy-style pop-up restaurant in NYC created in partnership with "Top Chef" host Padma Lakshmi.
    Image attribution tooltip
    Courtesy of Kind Snacks
    Image attribution tooltip

    Why Kind keeps it simple in latest wellness-focused marketing play

    “I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon.

    By • Feb. 27, 2023
  • A storefront for lingerie brand Pink.
    Image attribution tooltip
    Daphne Howland/Marketing Dive
    Image attribution tooltip

    Victoria’s Secret pilots refreshed loyalty program

    “The VS & Pink Collective” covers both of the company’s brands and has three spending-based tiers that unlock additional benefits.

    By Cara Salpini • Feb. 24, 2023
  • Several cans of Cutwater canned cocktails sit on a counter.
    Image attribution tooltip
    Courtesy of Anheuser-Busch
    Image attribution tooltip

    Cutwater refreshes brand to accentuate accessibility of canned cocktails

    “Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design.

    By • Feb. 24, 2023
  • A person stands in front of a camera recording themselves
    Image attribution tooltip
    Phynart Studio via Getty Images
    Image attribution tooltip

    81% of consumers embraced influencer marketing in the past year, study finds

    Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.

    By • Feb. 23, 2023
  • Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Coke joins AI hype train in search for next-gen creative capabilities

    The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI.

    By • Feb. 23, 2023
  • Honey is drizzled over a pizza.
    Image attribution tooltip
    Courtesy of The Kraft Heinz Company
    Image attribution tooltip

    Kraft Heinz goes luxe with immersive hotel integrations

    To promote its premium Heinz 57 brand, the ketchup maker has partnered with upscale hospitality firm Ennismore for in-person and digital experiences. 

    By • Feb. 23, 2023
  • Four influencers wear milk mustaches as part of Silk's Nextmilk campaign
    Image attribution tooltip
    Courtesy of Danone North America
    Image attribution tooltip

    Silk gives nepo babies milk mustaches to boost plant-based alternative

    Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin.

    By • Feb. 23, 2023
  • hostess, kazbars
    Image attribution tooltip
    Courtesy of Hostess Brands
    Image attribution tooltip

    Hostess launches new snack brand to invigorate category, shed staid reputation

    Kazbars, a candy-bar-inspired innovation, has chocolate cake, cream, crunch and a gooeyness from fudge and caramel. It is the latest in a string of major product launches in recent years for the sweets maker.

    By Christopher Doering • Feb. 22, 2023
  • Customers enter a Walmart store in San Leandro, California.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Walmart ad sales hit $2.7B as execs eye greater scale

    Walmart Connect was up 41% in Q4, supporting healthy holiday performance and serving as a bright spot in light of an uncertain 2023 outlook.

    By • Feb. 22, 2023