Brand Strategy: Page 52
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Retrieved from Instacart on February 01, 2023
Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads
The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign.
By Jessica Deyo • Feb. 2, 2023 -
Courtesy of PepsiCo
Propel Fitness Water’s new look emphasizes Gatorade connection
For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.”
By Sara Karlovitch • Feb. 2, 2023 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of GM
General Motors, Netflix team for strategic alliance around EVs
The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push.
By Chris Kelly • Feb. 2, 2023 -
Courtesy of PepsiCo
PepsiCo’s new Starry brand named official soft drink of NBA, WNBA
The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend.
By Peter Adams • Feb. 1, 2023 -
Courtesy of NHL
Disney sells out ad time for NHL All-Star events
Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers.
By Sara Karlovitch • Feb. 1, 2023 -
chaofann via Getty Images
ChatGPT might change advertising — but it won’t revolutionize it
Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.
By Chris Kelly • Jan. 31, 2023 -
Photo by Bryan Bedder/Getty Images for New York Taste via Getty Images
Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII
The winner of the season-long contest will join Smirnoff as guest of honor for the big game as marketers embrace pre-game hype.
By Sara Karlovitch • Jan. 31, 2023 -
FG Trade via Getty Images
Many brands are ‘reluctant buyers’ of ads on retail media networks
While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.
By Jessica Deyo • Jan. 31, 2023 -
Courtesy of Molson Coors
Molson Coors and DraftKings turn Super Bowl ad into betting opportunity
The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize.
By Sara Karlovitch • Jan. 30, 2023 -
Courtesy of Anheuser-Busch InBev
Busch Light enlists Sarah McLachlan for Super Bowl LVII
The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips.
By Jessica Deyo • Jan. 30, 2023 -
Courtesy of Yves Saint Laurent Beauty
Yves Saint Laurent Beauty ties Web3 to online shopping experience
All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence.
By Chris Kelly • Jan. 27, 2023 -
SolStock via Getty Images
Blockchain, metaverse continue to command CMO interest despite snags
Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.
By Peter Adams • Jan. 26, 2023 -
Courtesy of KFC
KFC Canada unveils winterized outdoor basketball court
As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.
By Sara Karlovitch • Jan. 26, 2023 -
Courtesy of Disney
Unilever first to test Disney’s identity integration with Trade Desk
Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.
By Chris Kelly • Jan. 26, 2023 -
Courtesy of Dogfish Head
Dogfish Head’s budget big game ad showcases electric football
The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship.
By Sara Karlovitch • Jan. 25, 2023 -
Courtesy of Bumble
Netflix helps Bumble matches find common interests with game about popular shows
“Find the Date You’ve Been Watching For” was inspired by research showing it’s easier for people to talk to a match when they share similar tastes in TV.
By Sara Karlovitch • Jan. 24, 2023 -
Courtesy of Oreo
Martha Stewart makes metaverse debut with Oreo
The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.
By Jessica Deyo • Jan. 24, 2023 -
Mario Tama via Getty Images
P&G touts big savings from fabric care in-housing strategy
Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.
By Peter Adams • Jan. 23, 2023 -
Courtesy of The Gatorade Company
Gatorade marks Fast Twitch rollout with big game giveaway
To enter, consumers must post a video of themselves on TikTok or Instagram that shows what their pre-game stadium run-through would look like.
By Jessica Deyo • Jan. 23, 2023 -
Courtesy of Mars
M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand
An ad starring Maya Rudolph debuted as part of a new storyline that includes the characters and will resolve with their appearance in a Super Bowl spot.
By Chris Kelly • Updated Jan. 25, 2023 -
Courtesy of NBA
NBA, StellarAlgo team up to streamline fan data across channels
The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement.
By Sara Karlovitch • Jan. 20, 2023 -
Retrieved from YouTube on January 18, 2023
ColumnCampaign Trail: Kraft Mac & Cheese animates the transformative power of noodles
Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."
By Chris Kelly • Jan. 20, 2023 -
Sean Gallup / Staff via Getty Images
YouTube reclaims VidCon title sponsorship, replacing TikTok
The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.
By Jessica Deyo • Jan. 19, 2023 -
Retrieved from Avocados From Mexico on January 19, 2023
Avocados from Mexico gives Super Bowl parties a glow up with Pantone
A custom yellow-green color features in a new big game decor collection, while the marketer is also investing in its sonic branding.
By Peter Adams • Jan. 19, 2023 -
Courtesy of FaZe Clan
Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers
The multi-year partnership includes original content, consumer products, esports integrations and digital goods in the Web3 space.
By Chris Kelly • Jan. 19, 2023
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