Brand Strategy: Page 48

  • An image of people gathered around a campfire tied to L.L.Bean's "off the grid" announcement surrounding Mental Health Awareness Month.
    Image attribution tooltip
    Courtesy of L.L.Bean
    Image attribution tooltip

    L.L. Bean ditched social media for May — here’s how it’s going so far

    For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.

    By • May 18, 2023
  • NFL commissioner Roger Goodell takes center stage at YouTube's 2023 Brandcast presentation.
    Image attribution tooltip
    Permission granted by Getty Images for YouTube
    Image attribution tooltip

    At Brandcast, YouTube weds power of NFL to creators like MrBeast

    Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds.

    By • May 18, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
    Image attribution tooltip
    zhuweiyi49 via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Warner Bros. Discovery upfront 2023
    Image attribution tooltip
    Courtesy of Warner Bros. Discovery
    Image attribution tooltip

    WBD unveils robust advertising options for Max ahead of May 23 launch

    The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction.

    By • May 18, 2023
  • Pepsi Bad Bunny
    Image attribution tooltip
    Courtesy of Pepsi
    Image attribution tooltip

    Pepsi presses play on summer with Bad Bunny, Apple Music

    The brand revealed a 90-second spot featuring the pop star as a lifeguard who can control pool-goers’ choreography with a bottle of cola.

    By • Updated June 1, 2023
  • A blue case of University of Texas co-branded Bud Light against a white backdrop
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Boycott narrows Bud Light’s lead in the premium beer category

    Sales of the AB InBev-owned brew have fallen and the brand has lost ground to offerings from Molson Coors and Yuengling following its promotion with transgender influencer Dylan Mulvaney.

    By Christopher Doering • May 17, 2023
  • A photograph of Nathan Louer, chief brand officer at Jamba.
    Image attribution tooltip
    Permission granted by Focus Brands
    Image attribution tooltip

    Focus Brands hires Jimmy John’s vet as Jamba chief brand officer

    Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position. 

    By Julie Littman • May 17, 2023
  • A side profile shot of Oscar Mayer's Frankmobile, a rebranded version of the Wienermobile, sitting in a parking lot
    Image attribution tooltip
    Permission granted by The Kraft Heinz Company
    Image attribution tooltip

    Oscar Mayer brings back Wienermobile name after 4 months

    The Kraft Heinz marketer rebranded the hotdog-shaped vehicle but is reverting to the 87-year-old name after what may have been a summertime stunt.

    By • Updated Sept. 22, 2023
  • A Roblox avatar wears H&M's Stranger Things collection
    Image attribution tooltip
    Courtesy of H&M
    Image attribution tooltip

    H&M brings ‘Stranger Things’ to Roblox for summer clothing experience

    The retailer is continuing its experiments in the metaverse around a collection inspired by the Netflix hit.

    By • May 17, 2023
  • A group of people on bikes and skateboards ride a road near a mountain range.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    AB InBev’s Kona beer surfs into summer with new name, brand refresh

    “Bring the Aloha” showcases the new moniker Kona Big Wave and sees the brand lean into its Hawaiian heritage, including an association with surfing.

    By • May 17, 2023
  • An envelope and document related to Taco Bell's petition to eliminate trademarks over Taco Tuesday sit on a desk next to a purple pencil and pen.
    Image attribution tooltip
    Permission granted by Taco Bell Corp.
    Image attribution tooltip

    LeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’

    The basketball star is featured in a new 30-second ad, "Taco Bleep," that censors him every time he tries to say the trademarked phrase.

    By • Updated May 22, 2023
  • "Do the right thing" sculpture at the Nike headquarters in 2018
    Image attribution tooltip
    Natalie Behring via Getty Images
    Image attribution tooltip

    Nike faces lawsuit over greenwashing claims

    A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.

    By Daphne Howland • May 16, 2023
  • An image of NYX's Roblox house.
    Image attribution tooltip
    Courtesy of NYX Professional Makeup
    Image attribution tooltip

    NYX celebrates LGBTQIA+ gaming communities in new Pride campaign

    The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch.

    By • May 16, 2023
  • A bottle of Coors Banquet with its new packaging.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Coors Banquet celebrates legacy by helping entrepreneurs start their own

    The brewer’s new campaign includes an ad featuring the voice of “Yellowstone” actor Cole Hauser and a party in its hometown of Golden, Colorado.

    By • May 15, 2023
  • The Jonas Brothers gathered around a phone playing Candy Crush Saga as part of a gaming partnership.
    Image attribution tooltip
    Courtesy of Candy Crush Saga
    Image attribution tooltip

    Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

    Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.”

    By Aaron Baar • May 11, 2023
  • Michael B. Jordan in an ad for Propel
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Inside Propel’s first brand campaign with Michael B. Jordan

    PepsiCo’s Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation.

    By • Updated May 11, 2023
  • Several avatars attend a concert in Claire's virtual destination.
    Image attribution tooltip
    Courtesy of Claire's
    Image attribution tooltip

    Roblox grows revenue, users despite flagging metaverse buzz

    The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.

    By • May 11, 2023
  • A hand holds a mobile phone displaying merchandise inside a game.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon pursues in-game shopping with Amazon Anywhere

    Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.

    By Tatiana Walk-Morris • May 10, 2023
  • Miller High Life next to peanuts against a wood background.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Miller High Life, Planters nod to dive bars and ballparks in co-branded push

    The two brands are addressing their likely pairing in community spaces through a QR code giveaway and limited-edition merchandise.

    By • May 10, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
    Image attribution tooltip
    Permission granted by Dunkin'
    Image attribution tooltip
    Q&A

    Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

    Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

    By • May 10, 2023
  • The words, "ChatGPT" appear on a multicolored background
    Image attribution tooltip
    chaofann via Getty Images
    Image attribution tooltip

    Gartner: 45% of executives have increased AI investments due to ChatGPT

    Customer experience is the most commonly cited application while more than two-thirds said the benefits of the tech outweigh the risks.

    By • May 9, 2023
  • Coca-Cola's Minute Maid brand rebrand packaging
    Image attribution tooltip
    Retrieved from Coca-Cola on May 08, 2023
    Image attribution tooltip

    Minute Maid’s first global campaign supports new unified visual identity

    The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.

    By • May 9, 2023
  • Young Musician Playing Synth And Writing New Composition
    Image attribution tooltip
    Pekic via Getty Images
    Image attribution tooltip

    Why WPP fast-forwarded its position on sonic branding

    The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune.

    By Aaron Baar • May 8, 2023
  • A billboard in Times Square for Oatly's new sustainability campaign challenging Big Dairy to reveal its carbon footprint.
    Image attribution tooltip
    Permission granted by Oatly
    Image attribution tooltip

    Oatly challenges Big Dairy over climate impact with free advertising offer

    Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.

    By • May 8, 2023
  • Budweiser and Bud Light cans
    Image attribution tooltip
    Thai Phi Le/Marketing Dive
    Image attribution tooltip

    AB InBev showcases strong Q1 results, resilience in face of recent controversy

    A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney.

    By • May 5, 2023
  • A photograph of a standalone Chipotle around dusk.
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By • May 4, 2023