Brand Strategy: Page 48

  • A person is seen sorting through fabrics next to a giant pile of textile waste ready for recycling.
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    Annabelle Chih/Getty Images via Getty Images
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    Fashion brands’ narrative on sustainability needs to change, UN says

    Vague language and practices are confusing for consumers and have created mistrust, the organization asserts in a new playbook.

    By Laurel Deppen • June 29, 2023
  • DoorDash screenshots
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    Permission granted by DoorDash
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    DoorDash launches biggest app update in its history

    New consumer features include a universal search bar, multiple carts, bottom navigation tabs and the ability to use SNAP/EBT online payments for groceries.

    By Julie Littman • June 28, 2023
  • Explore the Trendline➔
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.

    By Marketing Dive staff
  • Anheuser-Busch looks to move forward from backlash with people-focused campaign
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    Courtesy of Anheuser-Busch
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    Anheuser-Busch looks beyond backlash with people-focused campaign

    “That's Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign.

    By • June 28, 2023
  • A silver sign on a brick wall identifies the Kroger Co. corporate headquarters.
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    Scott Olson via Getty Images
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    How Kroger’s in-housing push aims to raise the retail media bar

    A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers.

    By • June 28, 2023
  • A women on a tablet with a suitcase next to her.
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    CentralITAlliance via Getty Images
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    Booking.com launches ChatGPT trip planning feature

    The company's app integrates the generative AI tool directly into its accommodation booking experience.

    By Jenna Graber • June 27, 2023
  • Pepsi partners with Joey Chestnut and the C.I.A. for Better With Pepsi
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    Courtesy of PepsiCo
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    Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

    The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform.

    By • June 27, 2023
  • Chick-fil-A's 'Code Moo' promotional image
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    Courtesy of Chick-fil-A
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    Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

    The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

    By • June 27, 2023
  • A stack of Oreo cookies next to the Super Mario packaging.
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    Courtesy of Mondelēz International, Inc.
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    Oreo and Super Mario team up to defeat Bowser with limited-edition cookie

    The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare.

    By • June 27, 2023
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    Scott Olson via Getty Images
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    General Mills names food specialist shop Ingredient as content marketing AOR

    The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio.

    By • June 26, 2023
  • Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
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    Courtesy of Taco Bell
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    Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

    The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.

    By • Updated June 27, 2023
  • U by Kotex unapologetically normalizes periods
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    Courtesy of U by Kotex
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    Column

    Campaign Trail: U by Kotex unapologetically normalizes periods

    A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.

    By • June 23, 2023
  • Ad Net Zero's logo against a blurred nature background.
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    Courtesy of Ad Net Zero
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    Ad Net Zero sets new guidelines for sustainable media partners

    Supporters of the climate action program will have one year to set public net zero targets and are required to report progress annually.

    By • June 23, 2023
  • Digital image of a person above a floating city with floating Nike shoes.
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    Courtesy of Nike
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    Nike launches virtual gaming experience ‘Airphoria’ in Fortnite

    ​The brand seeks to integrate its products into the virtual world in its latest addition to an ongoing partnership with the popular video game.

    By Tatiana Walk-Morris • June 22, 2023
  • Global superstar, Stormzy, photographed holding a can of PepsiCo's Rockstar Energy Drink.
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    Courtesy of PepsiCo
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    Rockstar presses play with immersive Spotify concert series

    The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored.

    By Aaron Baar • June 22, 2023
  • Niantic's new Rewarded AR in-game ads product, depicted with an example from CircleK
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    Courtesy of Niantic
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    Circle K pilots new Rewarded AR ads in Pokémon Go

    Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty.

    By • June 22, 2023
  • Exterior of an Albertsons store.
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    Ethan Miller via Getty Images
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    Albertsons proposes retail media standards for industry at crossroads

    Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals.

    By • June 22, 2023
  • A man drinks a Bud Light in the brand's new summer campaign
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    Courtesy of Anheuser-Busch
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    Bud Light looks to rebound from controversy with huge summer push

    The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales.

    By • June 22, 2023
  • A person pours cocktails behind a brightly colored bar.
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    Courtesy of Malibu
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    Malibu joins remix trend with update of ‘The Piña Colada Song’

    Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail.

    By • June 22, 2023
  • In this photo illustration, the welcome screen for the OpenAI "ChatGPT" app is displayed on a laptop screen on February 03, 2023 in London, England.
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    Leon Neal via Getty Images
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    Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

    A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced. 

    By • June 22, 2023
  • A person using their mobile phone to record a video of themselves.
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    Tirachard via Getty Images
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    Unilever taps into #CleanTok craze with global TikTok partnership

    The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.

    By • June 21, 2023
  • Pizza Hut heads underground for "Teenage Mutant Ninja Turtles" movie tie-up
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    Courtesy of Pizza Hut
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    Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

    Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.

    By • June 21, 2023
  • Coin stacks sitting on blue financial graph background.
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    MicroStockHub via Getty Images
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    ANA: 15% of programmatic ad spend is wasted on click-bait websites

    Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.

    By • June 20, 2023
  • Patrick Mahomes sits with a bear.
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    Courtesy of Molson Coors
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    Coors Light and Patrick Mahomes promote Bear to dodge NFL rules

    The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear. 

    By • June 20, 2023
  • A Chips Ahoy! themed yacht motors through a harbor
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    Courtesy of Chips Ahoy
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    Chips Ahoy! updates marketing recipe to stay relevant with Gen Z

    Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh.

    By Aaron Baar • June 20, 2023
  • Lisa Loeb remade "Stay (I Missed You)" as part of campaign around Old Bay Goldfish
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    Courtesy of Campbell Soup Company
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    Why brands like Wendy’s are remixing old songs into new jingles

    Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.

    By • June 20, 2023