Brand Strategy: Page 47

  • A young girl in football gear
    Image attribution tooltip
    Courtesy of Dove
    Image attribution tooltip

    Dove returns to Super Bowl for 1st time in 18 years

    The 30-second spot follows a previously announced partnership with Nike around coaching tools that build body confidence in girls.

    By • Dec. 18, 2023
  • Elf on Roblox via Warner Bros
    Image attribution tooltip
    Courtesy of Fairview Portals
    Image attribution tooltip

    Warner Bros. marks 20 years of ‘Elf’ with Roblox experience

    Made with Fairview Portals and Supersocial, the experience invites players into Santa’s workshop and features several nods to the iconic holiday film.

    By • Dec. 18, 2023
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Trivago brand refresh materials on mobile devices
    Image attribution tooltip
    Courtesy of Trivago
    Image attribution tooltip

    Trivago introduces brand refresh with ads localized with help from AI

    The company enlisted agency DesignStudio for the overhaul, with a focus on its metasearch capabilities and an unfussy, upbeat demeanor.

    By • Dec. 15, 2023
  • A bottle of Captain Morgan Rum sits on a table with a red video game controller as two people hang out.
    Image attribution tooltip
    Courtesy of Diageo
    Image attribution tooltip

    Diageo outlines 5 key consumer trends for 2024, including neo-hedonism

    The spirit brand’s new report was developed using a proprietary research tool and underscores the need for brands to remain nimble. 

    By • Dec. 15, 2023
  • A spokesperson with a gingerbread person and a Snyder's pretzel cabin
    Image attribution tooltip
    Courtesy of Campbell Soup Company
    Image attribution tooltip
    Column

    Campaign Trail: Snyder’s pretzels save gingerbread people from houses made of themselves

    The effort includes a PSA-style spot for YouTube and social video that riffs on a macabre observation about a longstanding holiday tradition.

    By • Dec. 15, 2023
  • An image promoting Zynga's mobile gaming tie-up with Warner Bros. Pictures around the "Wonka" film.
    Image attribution tooltip
    Courtesy of Warner Bros. Pictures
    Image attribution tooltip

    Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play

    Integrations with four of the game publisher’s titles, including Words With Friends 2, tout in-game challenges and film content.

    By Aaron Baar • Dec. 14, 2023
  • The Doritos x Empirical nacho cheese spirit bottle paired next to a glass with a Dorito chip garnish
    Image attribution tooltip
    Permission granted by PepsiCo Design & Innovation
    Image attribution tooltip

    Doritos looks to disrupt spirits category with nacho cheese-flavored drink

    Working with spirits marketer Empirical, the Frito-Lay brand was able to distill the taste and smell of one of its most popular snack products.

    By • Dec. 14, 2023
  • M&M's spokecandies on a football field
    Image attribution tooltip
    Courtesy of Mars, Incorporated
    Image attribution tooltip

    M&M’s returns to Super Bowl after controversy-courting stunt

    The Mars brand leans into purpose after its spokescandies took an “indefinite pause” before its last Super Bowl spot, causing confusion.

    By • Dec. 14, 2023
  • a MoonPie OOH advertisement near a sign for Roswell, NM
    Image attribution tooltip
    Courtesy of MoonPie
    Image attribution tooltip

    Forget Gen Z: MoonPie targets extraterrestrials in need of a treat

    Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens.

    By • Dec. 13, 2023
  • Inside a Papa Johns location
    Image attribution tooltip
    Permission granted by Papa Johns
    Image attribution tooltip

    Papa Johns taps The Martin Agency, Carat in agency shakeup

    Both shops pitched the pizza chain on insight-driven strategies that can drive cultural relevance and improve areas like targeting and loyalty.  

    By • Dec. 12, 2023
  • Frito-Lay My Joy campaign still
    Image attribution tooltip
    Courtesy of Frito-Lay
    Image attribution tooltip

    Frito-Lay reaffirms commitment to diverse creators with new campaign

    Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” highlights rising creators and will run on platforms including Meta and YouTube.

    By • Dec. 12, 2023
  • Oscar Mayer and Mint Mobile's campaign imagery for the "Side of Bacon" campaign.
    Image attribution tooltip
    Courtesy of Oscar Mayer
    Image attribution tooltip

    Oscar Mayer, Mint Mobile dole out free bacon for national campaign

    “A Side of Bacon” will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide.

    By • Dec. 12, 2023
  • A computer-generated image of a figure with a backpack on Roblox wearing the Adidas logo.
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip

    Adidas launches digital products on Roblox

    The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform. 

    By Tatiana Walk-Morris • Dec. 11, 2023
  • Coca-Cola Christmas short film poster
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip

    Coca-Cola enlists Hollywood talent for Christmas shorts

    Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign.

    By • Dec. 11, 2023
  • Pizza Hut launches “Reverse Delivery” doormat to award pizza to delivery drivers.
    Image attribution tooltip
    Courtesy of Pizza Hut
    Image attribution tooltip

    Pizza Hut celebrates delivery drivers with QR code doormat and free pizza

    Delivery drivers who see the Reverse Delivery doormat displayed on a doorstep can scan the QR code to receive a courtesy pizza.

    By • Dec. 11, 2023
  • Example gameplay of the Twitch Recap Game
    Image attribution tooltip
    Courtesy of Twitch
    Image attribution tooltip

    Twitch launches annual recap with new game, marketing push

    The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and custom creative on social media.

    By • Dec. 11, 2023
  • Three people sitting on a couch watching a soccer game on TV.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say

    Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found.

    By • Dec. 8, 2023
  • A person stands in front of a camera recording themselves
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Advertisers will ramp up spend on creators in 2024, IAB forecasts

    Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

    By • Dec. 7, 2023
  • An image of CosMc's menu options
    Image attribution tooltip
    Permission granted by McDonald's
    Image attribution tooltip

    6 key details about CosMc’s, McDonald’s new fast food chain

    CEO Chris Kempczinski said he believes McDonald’s has “the right to win” the afternoon “beverage pick-me-up occasion” with the new concept.

    By Emma Liem Beckett • Dec. 7, 2023
  • Hinge's "One More Hour" program includes a $1M fund dedicated to tackling the loneliness epidemic among Gen Z.
    Image attribution tooltip
    Courtesy of Hinge
    Image attribution tooltip

    Hinge dating app launches $1M initiative combatting Gen Z loneliness

    “One More Hour” will support Gen Z-focused social groups and organizations in New York City, Los Angeles and Atlanta with grants up to $25,000. 

    By Aaron Baar • Dec. 7, 2023
  • Verizon's new CMO Leslie Berland leans against a white wall
    Image attribution tooltip
    Permission granted by Verizon Communications
    Image attribution tooltip

    Peloton CMO jumps to Verizon after less than a year in role

    As top marketer, Leslie Berland will have a wide remit and “usher in a new chapter” for the telecom’s brand, CEO Hans Vestberg said.

    By • Dec. 7, 2023
  • Three people sit on a bench on the beach.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    AB InBev’s Kona Big Wave addresses toxic surf culture in new campaign

    “Share the Big Waves” includes a QR code activation and three-minute video that attempts to unpack perceptions around surf culture.

    By • Dec. 7, 2023
  • post-closing conflict
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Opinion

    Here’s what separates a good marketer from a bad one

    At the core is the desire to gain a holistic understanding, according to Meta Reality Labs' Dave Kaufman.

    By Dave Kaufman • Dec. 7, 2023
  • Team Whistle and State Farm launch football focused episodes of "Home Team."
    Image attribution tooltip
    Courtesy of Team Whistle
    Image attribution tooltip

    State Farm takes inside look at NFL players and ‘at-home teammates’

    Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.

    By • Dec. 6, 2023
  • An illustration depicts a soda bottle in a football field surrounded by various size eyes.
    Image attribution tooltip

    Illustration: Derek Abella for Industry Dive

    Image attribution tooltip
    Tracker

    Super Bowl LVIII: Tracking every ad

    The details on every big game spot, from Temu's three-peat appearance to Verizon's tie-up with Beyoncé to tease the star's upcoming album.

    By Marketing Dive staff • Dec. 6, 2023