Brand Strategy: Page 47

  • A panel of five "Thursday Night Football" presenters host a show on the field in the snow.
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    Retrieved from Amazon Ads on May 02, 2023
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    Amazon brings greater precision, interactivity to football streaming ads

    “Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

    By • May 2, 2023
  • Illustrations of Jim Beam's new packaging.
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    Courtesy of Jim Beam
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    Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’

    The new global brand campaign “People Are Good For You” attempts to address an increase in loneliness and accompanies a brand refresh.

    By • May 2, 2023
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Promotional image for Resy as part of its reservationship campaign.
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    Courtesy of Resy
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    Resy ‘drops’ exclusive reservations in new campaign

    “Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities.

    By Aneurin Canham-Clyne • May 1, 2023
  • Empty boardroom meeting space in office
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    jamenpercy via Getty Images
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    IPG revenue slides on weakness in tech sector, digital specialists

    Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated.

    By • May 1, 2023
  • A women dances in front of a jazz band in the street.
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    Courtesy of Popeye's
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    Popeyes celebrates New Orleans in first campaign by new AOR McKinney

    Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.”

    By • May 1, 2023
  • E.l.f. Vanity Table Talk
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    Retrieved from E.l.f. on April 28, 2023
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    E.l.f. debuts ‘Vanity Table Talk’ series with Jennifer Coolidge

    The effort spans TikTok, YouTube and Instagram, with future episodes featuring actor Ashley Park and comedian Ziwe.

    By • April 28, 2023
  • models poise for Pacsun Summer 2023
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    Courtesy of Pacsun
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    Pacsun turns to TikTok for livestream shopping

    A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

    By • April 27, 2023
  • A hero image tied to Klarna's mobile app redesign showcasing its new features
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    Courtesy of Klarna
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    Klarna overhauls mobile app with AI-powered shopping feed

    Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.

    By Aaron Baar • April 27, 2023
  • Haribo's "Good News Hotline" campaign image, including the call number, for its National Gummi Bear Day activation.
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    Courtesy of Haribo
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    Haribo fills social feeds with only happy news

    “Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news.

    By • April 27, 2023
  • A store display showcasing the game-inspired limited-edition Heineken packaging.
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    Courtesy of Heineken
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    Heineken plays matchmaker for gamers on new platform

    Beer Matchmaking, a new digital platform, is part of a broader global campaign designed to break down the stereotype that gaming is antisocial. 

    By • April 27, 2023
  • Bryce Young holds a football and limited-edition Snickers Ice Cream Bar.
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    Courtesy of Mars Wrigley
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    Snickers teams with top NFL prospect Young for Bryce Cream Bar

    A favorite to be the first pick in the draft, the Alabama quarterback already has an impressive lineup of sponsors thanks to NIL changes that kicked off in 2021.

    By • April 26, 2023
  • An avatar of Angus Cloud appears to promote Rockstar Energy's collaboration with PUBG Mobile
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    Courtesy of PepsiCo
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    Rockstar drops ‘Euphoria’ star Angus Cloud into PUBG Mobile

    The PepsiCo energy drink’s latest tie-up points to the multifaceted ways brands can engage with young consumers around pop culture and gaming.

    By • April 25, 2023
  • Gigi Hadid holds a bottle of Coke while wearing a colorful sweater.
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    Courtesy of The Coca-Cola Company
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    Coke says increased digital focus is driving a difference with consumers

    Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI.

    By • April 25, 2023
  • A Don Julio "Automated Tequila Machine."
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    Courtesy of Diageo
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    Don Julio pours hearty Cinco de Mayo campaign as sales grow

    The Diageo-owned tequila brand is giving away $500,000 in vouchers via Instagram Stories and an Automated Tequila Machine pop-up.

    By • April 25, 2023
  • A teaser image for Metaverse Beauty Week's main plaza in Decentraland
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    Permission granted by Cult
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    Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

    Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

    By • April 25, 2023
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images
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    How advertisers can address the diversity supplier gap

    While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking.

    By Aaron Baar • April 24, 2023
  • Ryan Gosling holds a steering wheel while wearing sunglasses and a blue tracksuit.
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    Courtesy of TAG Heuer
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    TAG Heuer revs up unending car chase with Ryan Gosling, Vanessa Bayer

    The luxury watch brand is celebrating 60 years of its iconic Carrera model with a five-minute, star-studded spot celebrating its racing heritage.

    By • April 24, 2023
  • Budweiser and Bud Light cans
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    Thai Phi Le/Marketing Dive
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    AB InBev puts 2 execs on leave after furor over transgender influencer

    Marketing executives Alissa Heinerscheid and Daniel Blake oversaw a controversial collaboration with Dylan Mulvaney.

    By • April 24, 2023
  • Several rows of digital Hot Wheels trading cards.
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    Courtesy of Mattel
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    Mattel to launch peer-to-peer marketplace for digital collectibles

    The toymaker is advancing its digital collectibles space as other brands have experimented with virtual good launches and marketplaces.

    By Tatiana Walk-Morris • April 21, 2023
  • Cans of Smirnoff Ice sit in a red cooler next to blue water.
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    Courtesy of Diageo
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    Smirnoff Ice marks 23 years with branding overhaul, summer relaunch tour

    Revamped packaging represents a modern take on popular looks of the past, while Y2K-inspired merchandise also factors into the effort. 

    By • April 21, 2023
  • Josh Ostrovsky, known as the Fat Jewish, for Gopuff's "I Puffed Today" 4/20 campaign.
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    Courtesy of Gopuff
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    Gopuff positions itself as go-to munchies delivery app for 4/20

    An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van.

    By • April 20, 2023
  • People sitting outside their van in the desert on a road trip.
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    Credit: GoUSA

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    Expedia Group launches ‘shoppable’ platform with inspirational travel content

    The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company.

    By Michele Laufik • April 20, 2023
  • Comedian Pete Davidson, wearing a dark suit and tie and glasses, sits behind a desk as a morning show host
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    Retrieved from Taco Bell Corp. on April 20, 2023
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    Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’

    Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu.

    By • April 20, 2023
  • Impossible Foods boxes
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    Courtesy of Impossible Foods
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    Impossible Foods goes small for Earth Day

    The meat alternative brand is taking part in the tiny food trend on social media to showcase its low carbon footprint.

    By • April 20, 2023
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Apple boosts services pitch with savings account, AR/VR headset perks

    The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device.

    By Aaron Baar • April 20, 2023