Brand Strategy: Page 46

  • Guy Fieri and Sammy Hagar stand behind a bar raising glasses of spirits.
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    Courtesy of Santo Spirits
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    Santo Spirits launches Web3 loyalty program

    Founded by Sammy Hagar and Guy Fieri, the spirits company is rewarding members with an array of digital collectibles ahead of a new product launch.

    By • June 13, 2023
  • A J. Crew virtual store.
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    Courtesy of J. Crew
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    J. Crew opens virtual store

    The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images.

    By Tatiana Walk-Morris • June 13, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Heinz 15 Minutes of Flavor art featuring Rebecca Black, William Hung and Kyle Craven
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    Courtesy of Heinz
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    Heinz connects with past viral stars for new sauce drops

    To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram.

    By • June 13, 2023
  • 7-Eleven Slurpee rebrand campaign
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    Courtesy of 7-Eleven
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    7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign

    Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.

    By • June 12, 2023
  • Two people, one dressed as a caveman and the other manning a grill, enjoy Impossible Burgers.
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    Courtesy of Impossible Foods
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    Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns

    The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone.

    By • June 12, 2023
  • An individual using a green wheelchair attempts a flip above Degree branded crash pads.
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    Courtesy of Unilever
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    Degree crashes onto social media to encourage testing limits

    A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding.

    By • June 9, 2023
  • Ikea's 19-foot statue of its FRAKTA bag, which it connected to an augmented reality experience.
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    Permission granted by Ikea
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    Ikea plans 19-foot bag statue in New York tied to AR experience

    The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers. 

    By Aaron Baar • Updated June 12, 2023
  • An image of Ariana Madix of "Vanderpump Rules" promoting BIC's EasyRinse razors for its "All Shave. No Clog." campaign.
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    Permission granted by BIC
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    Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

    A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

    By • June 8, 2023
  • People playing pickleball.
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    LPETTET/E+ via Getty Images
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    Toyota signs on as first official auto partner of Major League Pickleball

    The deal, which promotes the 2023 Prius, comes as MLP has quadrupled its number of official sponsorships and drawn major athlete investors.

    By • Updated June 8, 2023
  • The Salesforce logo is seen at its headquarters in San Francisco
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    Stephen Lam via Getty Images
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    Salesforce brings new generative AI tools to marketers

    Marketing GPT and Commerce GPT work in tandem with the company’s Data Cloud to generate more personalized shopping experiences.

    By • June 8, 2023
  • A series of headshots of Nike and Jordan Brand athletes.
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    Courtesy of Dick's Sporting Goods
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    Nike, Dick’s release largest joint ad campaign to date

    The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago.

    By Cara Salpini • June 8, 2023
  • The Rolling Stones iced coffee machine from Keurig.
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    Courtesy of Havas New York
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    Keurig partners with Rolling Stones for iced coffee kit

    The Start Me Up kits feature the band’s branding and are being promoted through influencers on TikTok and a playlist on Spotify.

    By • June 7, 2023
  • A store display shows a person looking off to the side and tossing their hair, and the words "take pride."
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    Daphne Howland/Marketing Dive
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    Deep Dive

    How Target went from loud and proud — to silent

    The retailer remains quiet after pulling some Pride merchandise due to safety concerns. LGBTQ+ groups and marketers say that sends the wrong message.

    By Daphne Howland • June 7, 2023
  • Coca-Cola
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    Courtesy of Coca-Cola
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    Coke links with League of Legends developer on latest flavor experiment

    A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes. 

    By • June 7, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s brings back Grimace for birthday party nostalgia

    The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.

    By • June 6, 2023
  • View of a Walmart storefront
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    Justin Sullivan via Getty Images
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    Walmart Connect expands in-store ad formats as shoppers return en masse

    The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network.

    By • June 6, 2023
  • NBA app
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    Courtesy of NBA
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    AB InBev’s Michelob Ultra becomes NBA’s first global beer partner

    An expansion of the 25-year relationship between the brewer and the league will see the light beer brand’s presence grow on and off the court.

    By • June 6, 2023
  • iOS 17 upgrades the communications experience with Contact Posters, a new stickers experience, Live Voicemail, and much more.
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    Courtesy of Apple
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    Apple focuses on personal experiences for iOS 17 at WWDC reveal

    At its annual event, the tech giant revealed several upgrades for its core communication apps and showed off a long-awaited mixed-reality headset.

    By • June 6, 2023
  • A display case showcasing Zoa energy drinks.
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    Courtesy of Molson Coors
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    Energy Drink Zoa adopts gender-neutral identity for major refresh

    “Fuel Something Bigger” shifts the energy drink from the gym towards the everyday consumer and highlights the brand’s colorful new packaging.

    By • June 5, 2023
  • Music artist Rakim seen holding a can of Sprite as part of the soft-drink brand's summer campaign celebrating the 50th anniversary of hip-hop.
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    Permission granted by The Coca-Cola Company
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    Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration

    The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla.

    By • June 5, 2023
  • Burberry store
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    "Burberry Oslo" by Ssu is licensed under CC BY-SA 4.0
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    How luxury brands can drive results for paid ads on LinkedIn

    New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals.

    By • June 5, 2023
  • Skittles 2023 Pride packaging
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    Courtesy of Mars, Incorporated
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    Skittles links Pride Month packaging to LGBTQ+ stories on Audible

    The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights.

    By • June 2, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By • June 2, 2023
  • The Old Gays gear up for more cheers on new game show “No Straight Answers” presented by Visible Wireless.
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    Courtesy of Visible Wireless
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    Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

    The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”

    By Aaron Baar • June 1, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
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    Permission granted by American Eagle
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    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

    By • June 1, 2023