Brand Strategy: Page 46

  • FanDuel Super Bowl campaign that shows NFL icon Rob Gronkowski in the sidecar of a motorcycle being driven by actor Carl Weathers.
    Image attribution tooltip
    Courtesy of FanDuel
    Image attribution tooltip

    FanDuel gives Gronk another shot in Super Bowl marketing blitz

    Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad. 

    By • Jan. 9, 2024
  • An image from Choice Hotels largest-ever marketing campaign
    Image attribution tooltip
    Permission granted by Choice Hotels International
    Image attribution tooltip

    Choice Hotels CMO talks the brand’s largest marketing campaign to date

    Starring Keegan-Michael Key, the chain’s latest campaign highlights its growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.

    By Jenna Graber • Jan. 8, 2024
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • NBCU's One Platform Total Audience graphic.
    Image attribution tooltip
    Permission granted by NBCUniversal
    Image attribution tooltip

    NBCU unveils AI-fueled tech to streamline cross-platform ad planning

    One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels.

    By Aaron Baar • Jan. 8, 2024
  • A person pushes an Instacart Caper Cart
    Image attribution tooltip
    Courtesy of Instacart
    Image attribution tooltip

    General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts

    Ads on the grocery platform’s Caper Carts include personalized recommendations based on real-time shopping behaviors.

    By • Jan. 8, 2024
  • Totino's ad featuring Pete Davidson, who is seen sitting on a green couch holding a bowl full of pizza rolls in a room decked out with Totino's merch.
    Image attribution tooltip
    Courtesy of General Mills
    Image attribution tooltip

    Totino’s teams with Pete Davidson to rescue football fans from ‘flat’ pizza

    The comedian hypes up the pizza roll brand in an effort that also includes a tie-up with Tapatio around the Super Bowl’s Spanish broadcast.

    By • Jan. 8, 2024
  • Pop-Tarts edible mascot stands atop a giant toaster at a college football game
    Image attribution tooltip

    Dec 28, 2023; Orlando, FL, USA; Pop Tart mascot signals the end of the celebration after the game at Camping World Stadium. Mandatory Credit: Jeremy Reper-USA TODAY Sports

    Image attribution tooltip
    Column

    Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season

    The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor.

    By • Jan. 5, 2024
  • A zoomed in view of a Peloton bike with the logo visible in red.
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip

    Peloton brings fitness classes to TikTok in bigger push for Gen Z

    A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.

    By • Jan. 4, 2024
  • Imagery for Tinder's expanded "It Starts with a Swipe" global brand platform ahead of Dating Sunday shows a couple dancing together in the aisle of a grocery store.
    Image attribution tooltip
    Courtesy of Tinder
    Image attribution tooltip

    Tinder expands global brand platform ahead of Dating Sunday

    The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind.

    By Aaron Baar • Jan. 4, 2024
  • Halo Top ice cream athlete endorsement program
    Image attribution tooltip
    Permission granted by Wells Enterprises, Inc.
    Image attribution tooltip

    Halo Top enlists everyday athletes for New Year’s resolutions push

    An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets.

    By • Jan. 3, 2024
  • Megan Thee Stallion floats in a cloud of purple above gym equipment in a Planet Fitness.
    Image attribution tooltip
    Courtesy of Planet Fitness
    Image attribution tooltip

    Planet Fitness busts gym barriers with help from Megan Thee Stallion

    A new campaign elevates the rapper to the role of Mother Fitness and includes TV ads, an augmented reality filter and co-branded merchandise.

    By • Jan. 3, 2024
  • Intuit TurboTax
    Image attribution tooltip
    Courtesy of Intuit TurboTax
    Image attribution tooltip

    How TurboTax’s new campaign makes moves count on road to Super Bowl

    The effort includes marketing partnerships with Twitch and TikTok and will culminate with the brand’s 11th consecutive appearance in the big game.

    By Aaron Baar • Jan. 3, 2024
  • Mtn Dew Baja Blast products are promoted with a beach background
    Image attribution tooltip
    Permission granted by PepsiCo
    Image attribution tooltip

    Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary

    The former Taco Bell exclusive will be made available at nationwide retail for a full year for the first time as part of the “Bajaversary” marketing blitz.  

    By • Jan. 2, 2024
  • Chipotle logo recreated in Strava app
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Chipotle curates workouts on Strava to support New Year’s resolutions

    Fitness enthusiasts can run or walk various route segments on Strava that end at Chipotle restaurants for a chance to win free Lifestyle Bowls.

    By Aaron Baar • Jan. 2, 2024
  • A group of people gather in a living room with Coca-Cola products on a table
    Image attribution tooltip
    Courtesy of The Coca-Cola Company
    Image attribution tooltip

    Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands

    “New Guy” developed out of conversations with Majority, a diversity-focused creative agency that is part of the marketer's OpenX arrangement with WPP.

    By • Jan. 2, 2024
  • Geico's Caveman character
    Image attribution tooltip
    Courtesy of Geico
    Image attribution tooltip

    Geico thaws Caveman on road to the Super Bowl

    A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline.

    By • Dec. 22, 2023
  • NBCU NFL on Peacock logo
    Image attribution tooltip
    Courtesy of NBCUniversal
    Image attribution tooltip

    Peacock’s first exclusive NFL game will go commercial-free for a quarter

    Instead of conventional ad breaks, sponsors Capital One, Hyundai and Walmart will run custom content, cutting the broadcast’s ad load by 40%. 

    By • Dec. 21, 2023
  • Workers in a collaborative conference room.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    In-house agency sophistication rises, output improves: survey

    Among the two-thirds of brands now running in-house shops, 33% reported “complete satisfaction,” a significant jump from 2020’s findings.

    By • Dec. 21, 2023
  • a Burger King burger and a person's face being scanned by facial recognition tech
    Image attribution tooltip
    Retrieved from Burger King Brazil on December 21, 2023
    Image attribution tooltip

    Burger King turns hangovers into discounts with facial recognition

    In the tradition of its “Whopper Detour” and “Burn that Ad” campaigns, the chain’s latest stunt uses mobile technology to drive engagement.

    By • Dec. 21, 2023
  • Director Dave Laden watching a video monitor
    Image attribution tooltip
    Courtesy of Mondelez International
    Image attribution tooltip

    Oreo sets Super Bowl return a decade after watershed Twitter play

    The Mondelez cookie brand’s speedy response to a power outage in 2013 is enshrined as one of the great big game marketing moments.

    By • Dec. 20, 2023
  • Three images side by side, an image of hands with rings weaving, bottles of Zacapa and someone holding a glass of rum.
    Image attribution tooltip
    Courtesy of Diageo
    Image attribution tooltip

    Zacapa rum highlights female empowerment in 1st global campaign

    “Lips to Soul” will be supported by out-of-home activations, primarily Facebook and Instagram paid social media advertising, events and TV in select markets.

    By • Dec. 20, 2023
  • A can of Pringles and caviar on two chips
    Image attribution tooltip
    Courtesy of Kellogg Company
    Image attribution tooltip

    How the pairing of Pringles and caviar went viral on TikTok, Instagram

    The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.”

    By Christine Blank • Dec. 20, 2023
  • Target content on the Las Vegas Sphere
    Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    Target brings dog mascot Bullseye to Las Vegas Sphere for holiday blitz

    The largest version of the Bull Terrier character yet is joined by an 11-story gingerbread Target for the snowglobe-inspired takeover.

    By • Dec. 19, 2023
  • NBA stars Nikola Jokić and Peyton Watson are pictured walking together
    Image attribution tooltip
    Courtesy of Expedia
    Image attribution tooltip

    Hotels.com recruits NBA stars to promote mobile app, loyalty program

    A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.

    By • Dec. 19, 2023
  • Happy millennial teen girl checking social media holding smartphone at home.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Sponsored by Wizz

    3 ways your brand can build community with Gen Z on social media

    The perfect holiday gift for your marketing team: the definitive guide to marketing to Gen Z in 2024.

    Dec. 19, 2023
  • The welcome screen for OpenAI's ChatGPT app is displayed on a laptop screen
    Image attribution tooltip
    Leon Neal via Getty Images
    Image attribution tooltip

    Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns

    One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.  

    By • Dec. 18, 2023