Brand Strategy


  • Frosted Flakes mascot Tony the Tiger rendered as a Vtuber on Twitch
    Image attribution tooltip
    Courtesy of Kellogg Company

    Tony the Tiger transforms into gr-r-eat Twitch streamer

    The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

    By Aug. 15, 2022
  • Logo for Omnicom's LevelUp OAC practice
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    Courtesy of Omnicom

    Omnicom launches gaming solution for brands

    LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more.

    By Updated 18 hours ago
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun

    Pacsun collaborates with virtual influencer Miquela for back-to-school ads

    After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

    By Aug. 15, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
    Image attribution tooltip
    Retrieved from Hilton on July 25, 2022

    Hospitality brands reclaim lost mojo with ambitious ad campaigns

    The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.

    By Aug. 15, 2022
  • An image displaying Denny's and Complexity Esports' lineup.
    Image attribution tooltip
    Courtesy of Denny's

    Denny’s boosts esports equity with ‘pancake drops’ on Twitch

    The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.

    By Aug. 12, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet
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    gradyreese via Getty Images

    Wish rebrands in attempt to stay afloat against competition

    The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.

    By Updated 16 hours ago
  • A group of people look on as one adds Liquid I.D
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    Courtesy of Liquid I.V.
    Column

    Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes

    The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.

    By Aug. 12, 2022
  • A view of the venue as Pacsun Debuts Eloite Monogram Print At SoHo Flagship on May 03, 2022 in New York City.
    Image attribution tooltip
    Dave Kotinsky / Stringer via Getty Images

    Pacsun hits 2M TikTok followers in brand identity push

    The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.

    By Aug. 11, 2022
  • A PBR-themed motel room.
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    Courtesy of Pabst Blue Ribbon

    Pabst Blue Ribbon takes vacations back-in-time with ‘80s motel

    Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.

    By Aug. 11, 2022
  • Surreal, dream-like promo art for Coca-Cola Creations Dreamworld
    Image attribution tooltip
    Courtesy of The Coca-Cola Company

    Coke bottles taste of dreams for latest experimental flavor

    To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

    By Aug. 10, 2022
  • A drone shot of Corona Island
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    Courtesy of Anheuser-Busch InBev

    Corona highlights sustainability with eco-tourism island

    Registration is now open for a branded resort off the coast of Colombia that is free of single-use plastics and starts welcoming guests next year. 

    By Aug. 10, 2022
  • A row of desks sit empty in a classroom with the desk in the forefront having a notebook and pencil sitting on top.
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    diane39 via Getty Images
    Deep Dive

    Back-to-school challenges marketers as shoppers focus on savings

    Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

    By Aug. 10, 2022
  • Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images

    Lyft rides into media network race as ride-hailing rebounds

    Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

    By Aug. 9, 2022
  • A person uses a tripod and phone to make a video
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    Photo by cottonbro from Pexels

    Sweetarts encourages amateur filmmakers on TikTok

    The film fest is the latest in the brand’s “Be Both” platform, which frequently uses social media to appeal to younger audiences.

    By Aug. 8, 2022
  • A series of grills with Miller Lite branding
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    Courtesy of Molson Coors

    Miller Lite rents out grills in latest summer stunt

    The Molson Coors brand is targeting the 30% of U.S. households that don't have a grill with a sharing program that includes rentals and giveaways.

    By Aug. 8, 2022
  • Bumble's cover image for its "Luv2SeeIt" campaign that reads "Bumble presents 'Luv2SeeIt' with Teyana Taylor"
    Image attribution tooltip
    Courtesy of Bumble

    Bumble celebrates Black dating experiences in YouTube series

    The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.

    By Aug. 8, 2022
  • A visitor to an IHG hotel has a smattering of sweets and pastries while laying down in bed.
    Image attribution tooltip
    Permission granted by IHG Hotels & Resorts

    IHG books priciest campaign in a decade to promote loyalty revamp

    Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.

    By Aug. 4, 2022
  • Several firefighters appear in a Coors Banquet ad as part of its Protect the Protectors campaign
    Image attribution tooltip
    Courtesy of Molson Coors

    Coors Banquet supports firefighters with special packaging, capsule collection

    In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.

    By Updated Aug. 5, 2022
  • A guitar made out of cans of Busch Light.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev

    Busch Light turns 30-pack into DIY acoustic guitar

    The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.

    By Aug. 4, 2022
  • A pink bar in Decentraland displays virtual Patron bottles and branding, along with signage reading "PERFECT Paloma."
    Image attribution tooltip
    Retrieved from PRNewsfoto/PATRÓN Tequila on August 03, 2022

    Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

    Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.

    By Aug. 3, 2022
  • An American flag is unfurled over a football field as fireworks go off.
    Image attribution tooltip
    Brian Bahr/Getty Images via Getty Images
    Deep Dive

    Why NFL sponsors are reevaluating their relationship with the league

    This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.

    By Aug. 3, 2022
  • A Nature Valley promotion that reads "Nature Valley, The ReTok Shop"
    Image attribution tooltip
    Courtesy of Nature Valley

    Nature Valley brings rewards to TikTok for sustainable back-to-school push

    App users can use the hashtag #ReTokForNature for the chance to win free merchandise from brands including L.L. Bean and Stasher.

    By Aug. 3, 2022
  • The Fresh Market shoppable videos
    Image attribution tooltip
    Retrieved from The Fresh Market.

    The Fresh Market sees shoppable video, livestreaming zing

    The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.

    By Catherine Douglas Moran • Aug. 2, 2022
  • Actress-singer Coco Jones wears a headset behind a laptop in front of a neon sign that reads "Subtly Sweet Hotline"
    Image attribution tooltip
    Courtesy of Pure Lea Iced Tea

    Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

    “Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

    By Aug. 2, 2022
  • Three of French's yellow mustard-flavored donuts are stacked vertically on a stick, promoting the release of the themed donuts.
    Image attribution tooltip
    Courtesy of French's

    French’s slings mustard-flavored donuts in experiential push

    The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day.

    By Aug. 2, 2022