Brand Strategy
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Tony the Tiger transforms into gr-r-eat Twitch streamer
The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.
By Chris Kelly • Aug. 15, 2022 -
Omnicom launches gaming solution for brands
LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more.
By Chris Kelly • Updated 18 hours ago -
Pacsun collaborates with virtual influencer Miquela for back-to-school ads
After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.
By Peter Adams • Aug. 15, 2022 -
Retrieved from Hilton on July 25, 2022
Hospitality brands reclaim lost mojo with ambitious ad campaigns
The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.
By Peter Adams • Aug. 15, 2022 -
Denny’s boosts esports equity with ‘pancake drops’ on Twitch
The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.
By Sara Karlovitch • Aug. 12, 2022 -
Wish rebrands in attempt to stay afloat against competition
The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.
By Jessica Deyo • Updated 16 hours ago -
Column
Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes
The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.
By Chris Kelly • Aug. 12, 2022 -
Pacsun hits 2M TikTok followers in brand identity push
The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.
By Jessica Deyo • Aug. 11, 2022 -
Pabst Blue Ribbon takes vacations back-in-time with ‘80s motel
Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.
By Sara Karlovitch • Aug. 11, 2022 -
Coke bottles taste of dreams for latest experimental flavor
To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.
By Chris Kelly • Aug. 10, 2022 -
Corona highlights sustainability with eco-tourism island
Registration is now open for a branded resort off the coast of Colombia that is free of single-use plastics and starts welcoming guests next year.
By Sara Karlovitch • Aug. 10, 2022 -
Deep Dive
Back-to-school challenges marketers as shoppers focus on savings
Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.
By Jessica Deyo • Aug. 10, 2022 -
Lyft rides into media network race as ride-hailing rebounds
Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.
By Peter Adams • Aug. 9, 2022 -
Sweetarts encourages amateur filmmakers on TikTok
The film fest is the latest in the brand’s “Be Both” platform, which frequently uses social media to appeal to younger audiences.
By Sara Karlovitch • Aug. 8, 2022 -
Miller Lite rents out grills in latest summer stunt
The Molson Coors brand is targeting the 30% of U.S. households that don't have a grill with a sharing program that includes rentals and giveaways.
By Chris Kelly • Aug. 8, 2022 -
Bumble celebrates Black dating experiences in YouTube series
The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.
By Jessica Deyo • Aug. 8, 2022 -
IHG books priciest campaign in a decade to promote loyalty revamp
Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.
By Peter Adams • Aug. 4, 2022 -
Coors Banquet supports firefighters with special packaging, capsule collection
In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.
By Chris Kelly • Updated Aug. 5, 2022 -
Busch Light turns 30-pack into DIY acoustic guitar
The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.
By Sara Karlovitch • Aug. 4, 2022 -
Retrieved from PRNewsfoto/PATRÓN Tequila on August 03, 2022
Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse
Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.
By Peter Adams • Aug. 3, 2022 -
Deep Dive
Why NFL sponsors are reevaluating their relationship with the league
This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.
By Sara Karlovitch • Aug. 3, 2022 -
Nature Valley brings rewards to TikTok for sustainable back-to-school push
App users can use the hashtag #ReTokForNature for the chance to win free merchandise from brands including L.L. Bean and Stasher.
By Jessica Deyo • Aug. 3, 2022 -
Retrieved from The Fresh Market.
The Fresh Market sees shoppable video, livestreaming zing
The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.
By Catherine Douglas Moran • Aug. 2, 2022 -
Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet
“Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.
By Peter Adams • Aug. 2, 2022 -
French’s slings mustard-flavored donuts in experiential push
The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day.
By Jessica Deyo • Aug. 2, 2022