Ad Tech: Page 23


  • Multiracial friends with face masks using tracking app with mobile smart phones.
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    ViewApart via Getty Images
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    What marketers can expect in 2022 amid continued uncertainty

    As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward.

    Feb. 3, 2022
  • Deep Dive // The dissolution of third-party cookies

    What's next for advertisers as Google changes course again on cookie alternatives

    Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues.

    By Jan. 28, 2022
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Apple logo displayed at Apple Store in New York City
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    Eric Thayer via Getty Images
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    Apple's services segment hits record $19.5B as company shakes up mobile advertising

    The category, which includes advertising, has potentially benefited from privacy changes enacted by the iPhone maker that have negatively impacted rivals.

    By Jan. 28, 2022
  • Instacart's new brand pages lets CPG brands drive shoppers to a curated, shoppable destination
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    Courtesy of Instacart
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    Instacart rolls out shoppable brand pages for CPGs

    The digital storefronts, which list the products that are in stock at users' most recently shopped store, deepens the e-commerce company's advertising push.

    By Catherine Douglas Moran • Jan. 28, 2022
  • Person with finger on a phone perusing consumer goods
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    oatawa via Getty Images
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    Deep Dive

    Can retailers grab more CPG ad dollars without repeating digital media’s mistakes?

    While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions.

    By Jan. 25, 2022
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    Patrick Lux via Getty Images
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    Data marketing spend tops $29B in US as cookie deadline looms

    Clean rooms and data management platforms are among the categories set to receive steeper investments in 2022, Winterberry Group forecasts.

    By Jan. 24, 2022
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    Retrieved from Unsplash on July 22, 2021
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    MNTN acquires QuickFrame in hopes of streamlining CTV ad production

    The deal follows the ad tech firm's acquisition of Ryan Reynold's Maximum Effort Marketing agency last summer.

    By Jan. 24, 2022
  • Walmart transforms stores to focus on digital.
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    Courtesy of Walmart
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    Walmart signals metaverse plans with trademark applications around virtual goods, NFTs

    While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.

    By Jan. 18, 2022
  • DoorDash self-delivery
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    Courtesy of DoorDash
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    Deep Dive

    Can restaurant marketers get digital right while facing panoply of pressures?

    Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.

    By Jan. 18, 2022
  • A customers uses an app on their phone.
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    LeoPatrizi via Getty Images
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    Mobile ad spend leapt 23% in 2021, on track to hit $350B this year

    Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.

    By Jan. 13, 2022
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    Courtesy of iSpot.tv
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    NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup

    In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.

    By Jan. 13, 2022
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    Dia Dipasupil via Getty Images
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    Deep Dive

    Looking ahead: 9 trends that will steer marketing in 2022

    Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.

    By , , Jan. 11, 2022
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    Retrieved from Unsplash on July 22, 2021
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    Discovery invests in OpenAP to accelerate growth of advanced TV

    OpenAP works with more than 100 advertisers and expects 140% year-over-year growth in publisher-driven ad sales in 2022.

    By Jan. 10, 2022
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    Courtesy of Lyft
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    T-Mobile acquires ride-share ad network amid digital OOH rebound

    With the deal for Octopus Interactive, T-Mobile wants to help advertisers reach urban cord-cutters and convert its data capabilities into a larger revenue driver.

    By Jan. 10, 2022
  • Yahoo and MikMak team up on shoppable ad functionality
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    Courtesy of Yahoo
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    Yahoo builds out shoppable ad tech with MikMak deal

    Along with providing access to first-party data, the deal lets CPG advertisers offer a multi-retailer checkout experience directly from ads on Yahoo sites.

    By Jan. 6, 2022
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    Courtesy of NBCUniversal
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    NBCUniversal's new advertising platform streamlines first-party data across portfolio

    NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer.

    By Jan. 5, 2022
  • Best Buy announces earlier Black Friday.
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    Courtesy of Best Buy
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    Best Buy launches in-house media company

    The electronics retailer seeks to turn 3 billion annual interactions into insights and opportunities for brands looking to reach consumers.

    By Jan. 4, 2022
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    Permission granted by Straker
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    Sponsored by Straker

    The language of innovation: How AI is improving the translation experience for marketers

    Having a translation partner leverage AI to improve quality can make a real difference.

    By Maria Dal Pan • Jan. 3, 2022
  • McDonald's sells AI tech firm Dynamic Yield to Mastercard

    Franchisees complained Dynamic Yield hadn't delivered the sales boosts they expected at the drive-thru. The deal reflects McDonald's pivot toward outsourcing its technology.

    By Emma Liem Beckett • Dec. 21, 2021
  • AT&T signage
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    Tim Boyle via Getty Images
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    AT&T sells Xandr to Microsoft, ending ill-fated bid to dethrone digital duopoly

    The news positions Microsoft as a potentially formidable digital player at a time when marketers are grappling with the impending death of cookies.

    By Dec. 21, 2021
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    Courtesy of Nike
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    Nike acquires studio known for digital sneaker drops in latest metaverse bet

    A collection RTFKT produced earlier this year appeared to take inspiration from the Air Force One and sold out within seven minutes.

    By Dec. 14, 2021
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    Retrieved from FuboTV on December 10, 2021
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    How FuboTV is working to solve advertiser identity issues

    The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company.

    By Dec. 13, 2021
  • A person holds a credit card in front of a laptop computer.
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    Poike via Getty Images
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    Criteo's $380M deal for Iponweb adds powerful partner in cookie replacement race

    Founded in 2001, Iponweb operates a trading marketplace, DSP and SSP that could firm up Criteo's budding commerce media strategy.

    By Dec. 13, 2021
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    Stuart C. Wilson via Getty Images
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    WPP beefs up e-commerce push with acquisition, sustainability practice

    In addition to merging with UK-based tech company Cloud Commerce Group, Wunderman Thompson Commerce has partnered with a clean tech company.

    By Dec. 6, 2021
  • IMVU's metaverse platform
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    Courtesy of Together Labs
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    Deep Dive

    Why the metaverse could be a breakthrough in privacy-compliant digital marketing

    Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.

    By Asa Hiken • Nov. 30, 2021