Wayfair introduces Decorify app to Apple Vision Pro

The company is adding new digital tools for customers in the midst of a turnaround.

By Tatiana Walk-Morris • Feb. 8, 2024

How Burger King’s AI-generated Whoppers reflect the brand’s heritage

CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.

By Chris Kelly • Feb. 8, 2024

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Alo Yoga debuts immersive shopping app for Apple Vision Pro

“Alo Sanctuary” offers different immersive environments and spatial audio and allows users to shop featured collections of products.

By Xanayra Marin-Lopez • Feb. 7, 2024

How Super Bowl advertisers are upping their game on Snapchat

Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers.

By Aaron Baar • Feb. 7, 2024

Avocados From Mexico generates guacamole recipes with new AI tool

The GuacAImole generator leverages images uploaded by users to generate unique recipes.

By Sara Karlovitch • Feb. 6, 2024

E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro

The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.

By Jessica Deyo • Feb. 5, 2024

Sociable: Meta posts solid increases in revenue and usage for Q4 2023

With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

By Andrew Hutchinson • Feb. 2, 2024

DoorDash offers to deliver every product advertised during Super Bowl

The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game.

By Aaron Baar • Feb. 1, 2024

Jif tackles ‘celery neglect’ on game day with free peanut butter

“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

By Jessica Deyo • Feb. 1, 2024

YouTube revenue tops $9B in sign ad-spending appetites are recovering

A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.

By Peter Adams • Jan. 31, 2024

Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.

By Jessica Deyo • Jan. 30, 2024

Marketing playbook: Breaking down industry trends to follow in 2024

Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff • Jan. 26, 2024

Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game

Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.

By Aaron Baar • Jan. 25, 2024

What Apple’s adoption of RCS for iPhones could mean for marketers

Apple confirmed this week that RCS is coming, opening the door for marketers to include high-quality photos and videos in messages.

By Jessica Deyo • Jan. 25, 2024

Finish brings football rivalries to the kitchen with Team Whistle

An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”

By Jessica Deyo • Jan. 22, 2024

Snap brings AR try-on experience to San Francisco art exhibit

Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.  

By Aaron Baar • Jan. 18, 2024

Norton combats online scams with Dan Levy, Instagram game

Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.

By Jessica Deyo • Jan. 18, 2024

Saucony outpaces doom scrolling with new running challenge

The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement.

By Sara Karlovitch • Jan. 17, 2024

DraftKings, Tums team for food-focused Super Bowl picks game

Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize. 

By Aaron Baar • Jan. 17, 2024

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

By Aaron Baar • Jan. 11, 2024

Bubly hydrates Dry January participants with ‘press for bubly’ button

Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.

By Jessica Deyo • Jan. 11, 2024

Inside the creator marketing trends expected to go viral in 2024

Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.

By Jessica Deyo • Jan. 11, 2024

Instacart seeks off-site retail media scale with Google Shopping ads pact

The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.

By Peter Adams • Jan. 9, 2024

General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts

Ads on the grocery platform’s Caper Carts include personalized recommendations based on real-time shopping behaviors.

By Chris Kelly • Jan. 8, 2024

Snap names Samba TV measurement partner in pitch to entertainment advertisers

The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs.

By Jessica Deyo • Jan. 4, 2024