Social Media: Page 10
-
Permission granted by Antoine Reid
Deep DiveDigital’s media-buying bonanza wrestles with an industry at crossroads
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.
By Peter Adams • May 6, 2024 -
Justin Sullivan / Staff via Getty Images
Pinterest credits shoppability, AI investments for ‘milestone’ Q1
The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.
By Jessica Deyo • May 2, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Dan Kitwood via Getty Images
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.
By Peter Adams • May 2, 2024 -
Drew Angerer via Getty Images
Why Meta’s costly AI vision looks more compelling than the metaverse
Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.
By Peter Adams • April 25, 2024 -
Courtesy of Kimberly-Clark Corporation
Liv by Kotex helps moms reconnect with a night out for Mother’s Day
A new protection line from the Kimberly-Clark brand will help moms “Live. Laugh. Pee.” via an Instagram giveaway.
By Chris Kelly • April 25, 2024 -
Column
Sociable: What comes next for TikTok following approval of US sell-off bill?
TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership.
By Andrew Hutchinson • April 24, 2024 -
Drew Angerer / Staff via Getty Images
ColumnSociable: US Senate approves TikTok sell-off proposal
The bill stipulating the platform be banned or sold now goes to President Joe Biden, who has indicated he will sign it.
By Andrew Hutchinson • April 24, 2024 -
Kobus Louw via Getty Images
IPG, Zefr address social media misinformation with new tools
Among social media users studied by the groups, 47% indicated a brand’s integrity is compromised when its ads appear alongside misinformation.
By Aaron Baar • April 22, 2024 -
Courtesy of The Coca-Cola Company
Why Sprite is heating up its lifestyle pitch with new Chill soda
As part of a Gen Z-focused push, a Sprite Chill Cam on Snapchat allows users to upload pictures of themselves to real-life billboards.
By Peter Adams • April 22, 2024 -
Courtesy of Walmart
Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.
By Chris Kelly • April 22, 2024 -
Retrieved from Meta on April 19, 2024
ColumnSociable: Meta brings advanced AI chatbot to all of its apps
Meta is making a bigger move to challenge OpenAI and others within the generative AI space.
By Andrew Hutchinson • April 19, 2024 -
Courtesy of AT&T
AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch
Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads.
By Peter Adams • April 18, 2024 -
Courtesy of The Kraft Heinz Company
Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends
The CPG giant teamed with branding agency BrandOpus on its latest social media-friendly packaging makeover.
By Peter Adams • April 17, 2024 -
Courtesy of JCPenney
Q&AWhy JCPenney’s loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.
By Chris Kelly • April 17, 2024 -
Courtesy of Frito-Lay North America
Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt
A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.
By Jessica Deyo • April 16, 2024 -
Matt Winkelmeyer / Staff via Getty Images
OpinionHow marketers can score Gen Z loyalty during festival season
Music fests like Coachella provide an opportunity for brands to reach Gen Z both on and off the festival grounds, says Movers+Shakers’ AJ Pulvirenti.
By AJ Pulvirenti • April 12, 2024 -
Courtesy of Team Whistle
Applebee’s taps NFL star as undercover server to promote new burger
To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.
By Jessica Deyo • April 11, 2024 -
Jamie McCarthy via Getty Images
Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign
The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.
By Noelle Mateer • April 11, 2024 -
Courtesy of ScottsMiracle-Gro
Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign
“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more.
By Jessica Deyo • April 8, 2024 -
Courtesy of Anheuser-Busch InBev
Corona, Tripadvisor team for beer-fueled digital travel hub
The Corona Global Hub offers Corona-curated itineraries, traveler insights and discounts, and also includes regional partnerships with travel influencers.
By Sara Karlovitch • April 8, 2024 -
Scott Olson/Getty Images via Getty Images
Snap expands perks for ‘leaned in’ agency partners with new program
VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on.
By Peter Adams • April 8, 2024 -
Courtesy of Kraft Heinz
Kraft cooks up brand refresh, creative platform for unified sauce line
Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”
By Jessica Deyo • April 3, 2024 -
Retrieved from TikTok on April 01, 2024
Sociable: TikTok launches new ad campaign to oppose sell-off bill
The ByteDance-owned platform continues to leverage its reach in an attempt to alleviate concerns regarding its influence.
By Andrew Hutchinson • March 31, 2024 -
Courtesy of MoonPie
How MoonPie, SunChips are taking advantage of solar eclipse mania
Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event.
By Peter Adams • March 29, 2024 -
Justin Sullivan/Staff via Getty Images
Snap teams with IAS for AI-driven brand safety solution
The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.
By Aaron Baar • March 28, 2024
Previous
