Social Media: Page 132
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Adidas drops new shoe in Instagram Stories music video
The video for the shoe line aims to reach a mobile audience of early adopters of fresh styles and trends.
By Robert Williams • Oct. 19, 2018 -
Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'
Scanning a Snapcode on branded bottles in bars or stores unlocks the "Divine the Darke" experience.
By Robert Williams • Oct. 19, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Facebook takes aim at clickbait, exaggerated and 'spammy' ads
Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.
By Erica Sweeney • Oct. 18, 2018 -
MTV's 'The Real World' gets second life on Facebook Watch
The reboot is Facebook's latest move to build out its video streaming service with original programming.
By Robert Williams • Oct. 18, 2018 -
Dunkin' kicks off Halloween costume contest on Instagram
The coffee chain will award $1,000 and a year of free coffee to the winner of its #DunkinDressUpContest.
By Robert Williams • Oct. 18, 2018 -
Facebook denies fresh claims that it sat on faulty video metrics info
The social network knew about viewability errors for more than a year before publicly copping to them in the fall of 2016, according to new allegations in an ongoing California lawsuit.
By Peter Adams • Oct. 17, 2018 -
Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says
During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.
By Erica Sweeney • Oct. 17, 2018 -
Pinterest pushes into mobile shopping with updated Pins, iOS shortcuts
Revamped features boosted clicks on products to retail sites by 40% last quarter.
By Robert Williams • Oct. 17, 2018 -
Capri Sun unveils 'The Together Table' to drive awareness of bullying
The Kraft Heinz brand is partnering with No Bully to encourage students to take the pledge to #SitTogether.
By Erica Sweeney • Oct. 17, 2018 -
Facebook Portal data could be used for ad targeting
Despite initial denials, the social media giant told Recode that details on app usage and calls could inform targeting elsewhere.
By Robert Williams • Oct. 17, 2018 -
Comcast livestreams 'paranormal investigation' on Twitter to promote Wi-Fi
"Project Dead Zone" asked Twitter users to help a team of faux investigators navigate a haunted mansion ahead of Halloween.
By Robert Williams • Oct. 17, 2018 -
Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts
The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte.
By Peter Adams • Oct. 17, 2018 -
Mercedes' Instagram contest helps fans fulfill their bucket lists
The carmaker will use the A-Class sedan to help winners cross off things they want to do before "kicking the bucket."
By Robert Williams • Oct. 16, 2018 -
Column
Comic Dive: Dunkin' Goes Nuts
After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity.
By John Hazard and Lisa Burdige • Oct. 16, 2018 -
ANA: In-house agencies rapidly proliferate, and they're handling more important work
Internal shops are taking on more than "low-hanging fruit," as 79% of brands express high levels of satisfaction with their in-house output.
By Peter Adams • Oct. 15, 2018 -
Just For Men aims to redefine men's grooming with 'Be The Better Man'
The multichannel campaign and brand refresh are part of a growing trend where male-centered marketers are challenging traditional definitions of masculinity.
By Erica Sweeney • Oct. 15, 2018 -
Degree hosts pop-up dance classes in new wellness-focused campaign
The partnership with DanceOn includes in-person and virtual dance classes, social media content and an "ultimate" dance sweepstakes.
By Erica Sweeney • Oct. 15, 2018 -
Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says
More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration.
By Erica Sweeney • Oct. 15, 2018 -
86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts
In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending.
By Erica Sweeney • Oct. 14, 2018 -
Survey: Most businesses say their apps are a 'financial success'
Measuring profitability varies, with some companies attributing lead generation or a lift in brand awareness directly to their mobile apps.
By Robert Williams • Oct. 12, 2018 -
MLB integrates Google Assistant into broadcast and social content for playoffs
During the championship games, which start today, announcers will ask Google Assistant a variety of questions.
By Erica Sweeney • Oct. 12, 2018 -
Column
Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 12, 2018 -
Having a #BadHairDay? Pantene offers consultations on social media
The P&G brand's "14-Day Challenge" asks people to post pictures with a dedicated hashtag to receive personalized tips from style advisers.
By Robert Williams • Oct. 11, 2018 -
Snapchat debuts 12 original shows with AR 'portals'
"Snap Originals" let viewers step inside scenes using augmented reality.
By Robert Williams • Oct. 11, 2018 -
Facebook's Marketing Partner program integrates smaller agencies, consultants
The goal is to boost creative development by giving smaller agencies faster support and letting marketers assess the performance of creative before releasing it.
By Erica Sweeney • Oct. 11, 2018
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