How to get started in influencer marketing

For any holdouts to the red-hot strategy, here are the key considerations to keep in mind before taking the leap. 

By Kayla Matthews • Nov. 27, 2017

Why influencer marketing has become a moving target

Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.

By Shane Schick • Nov. 27, 2017

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

YouTube faces new brand safety controversy

Companies including Mars, Adidas and Lidl have paused spending on the platform amid reports that ads are appearing next to content featuring children and comments from pedophiles.

By David Kirkpatrick • Nov. 27, 2017

Asos, HBO and BMW pilot Snapchat's new ad formats

Promoted Stories and Augmented Reality Trial ads aim to provide longer-form and more engaging content, and might point to what the app's planned redesign will focus on. 

By David Kirkpatrick • Nov. 27, 2017

Office Depot brings back 'Elf Yourself' with AR

Users can now create dancing elves videos with new backgrounds of the real world.

By David Kirkpatrick • Nov. 22, 2017

FCC lays out plan to end net neutrality

The Republican majority federal commission is set to roll back Obama-era rules designed to enforce equal access to the internet.

By David Kirkpatrick • Nov. 22, 2017

Study: Holiday advertisers increase spending on digital

A new report brings some early seasonal joy to the beleaguered digital marketing space, with 59% of respondents planning to spend more. 

By David Kirkpatrick • Nov. 22, 2017

Verizon, NBCUniversal spice up Thanksgiving Day Parade stream with AR-activated deals

Virtual Easter eggs hidden in the live broadcast will let viewers redeem Black Friday offers from the telecom.

By David Kirkpatrick , Peter Adams • Nov. 22, 2017

67% of display ads will be programmatic by 2019

Publicis Group Zenith estimates global programmatic ad sales will hit $84.9 billion in the next two years.

By David Kirkpatrick • Nov. 21, 2017

Snickers' algorithm matches discounts to internet 'hanger' levels in real time

The candy brand designed a "Hungerithm" that measures social media sentiment, offering bigger coupons based on how discontent internet users are. 

By David Kirkpatrick • Nov. 21, 2017

Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey

A poultry-themed Snapchat filter, stuffing-patterned pants and a celeb-centered giveaway provide a little warmth — and a side of laughs — for the Thanksgiving holiday.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 21, 2017

NFL, Verizon edge closer to expanded streaming deal

The deal, which Bloomberg said will be announced soon, would let the telecom provider stream to internet-connected TVs, tablets and phones, as it currently can only air games on smaller devices.

By David Kirkpatrick • Nov. 20, 2017

P&G's Marc Pritchard on where digital marketing is headed now that there's more transparency

In an exclusive interview, the chief brand officer envisions a not-too-distant future where one-to-one marketing and brands using their voice for good are commonplace.

By Chantal Tode • Nov. 20, 2017

Facebook explores News Feed VR content with 'Jumanji' scavenger hunt

The game is part of a broader test of more full-fledged virtual reality experiences on Facebook's core platform. 

By David Kirkpatrick • Nov. 20, 2017

USA Today Network relaunches Thanksgiving.com following acquisition

The local news publisher is making a bigger push into digital lifestyle and food-related content.

By David Kirkpatrick , Chantal Tode • Nov. 20, 2017

Report: A YouTube targeting tool intended to boost brand safety stops working

A source told MediaPost that Google confirmed the issue but provided no specific timeline as to when it would be fixed. 

By David Kirkpatrick , Peter Adams • Nov. 20, 2017

Facebook launches Creator tools for mobile influencers

The social network appears to be competing more directly with Google's YouTube.

By Robert Williams • Nov. 17, 2017

Peltz wins recount for P&G board seat

Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates. 

By David Kirkpatrick • Nov. 17, 2017

Disney Pixar immerses viewers in world of 'Coco' via VR

An interactive experience lets users play with up to three other people, modeling traditional Dia de los Muertos clothing and decorating virtual calaca skeleton heads.

By David Kirkpatrick • Nov. 16, 2017

Subaru 'shares the love' again in latest TV-heavy push

The annual campaign, now in its 10th year, shares real-life stories from four charities making a difference. 

By Natalie Black (Koltun) • Nov. 16, 2017

Kmart to air game show as part of holiday push

"Ridiculous Cash Bash," which will appear on the Game Show Network in December, hearkens back to the earliest days of TV when shows were sponsored by a single brand.

By David Kirkpatrick • Nov. 16, 2017

Reuters: Amazon nixes plans for skinny bundle TV service

Concerns around profitability were cited as a leading factor in the decision. 

By David Kirkpatrick , Peter Adams • Nov. 16, 2017

Mountain Dew's 360-degree video teaser drives 63% completion rate

The effort demonstrates how marketers can use accessible immersive technology to pique interest for more complex VR experiences.

By David Kirkpatrick • Nov. 15, 2017

Lowe's Black Friday ad puts 4 builders in an escape room

A long-form, 17-minute spot features craftspeople who attempt to overcome an obstacle course using tools that will be discounted for the sales day. 

By David Kirkpatrick • Nov. 15, 2017

Gartner: Overall marketing budgets shrink even as digital spending rises

After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year. 

By David Kirkpatrick • Nov. 15, 2017