Social Media: Page 233
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Radisson has significant social media boost after dropping MN Vikings sponsorship
The hospitality brand cut ties with the NFL team after learning it had reinstated Adrian Peterson.
By Wendy Parish • Sept. 17, 2014 -
Social media is top spend for SMBs
BIA/Kelsey shows SMBs spending more on social media than any other media channel.
By Wendy Parish • Sept. 17, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Introducing Facebook Media: an info hub for media companies and public figures
Facebook launches a resource for media companies to market on the social platform.
By Wendy Parish • Sept. 17, 2014 -
Deep Dive
Buy now? How social networks are approaching in-app purchases
Major platforms make strides toward delivering successful in-app purchase experiences.
By Wendy Parish • Sept. 16, 2014 -
Twitter expands audience targeting
New targeting tactics now include email, app ID, and mobile numbers.
By Wendy Parish • Sept. 16, 2014 -
Deep Dive
Fall from grace: When bad behavior costs celebrities their endorsements
Domestic violence, drug use, and doping are deal-breakers with brands.
By Wendy Parish • Sept. 15, 2014 -
Is Tumblr the 'luxury' social platform?
Recent data shows Tumblr users are the wealthiest among top social sites.
By Wendy Parish • Sept. 14, 2014 -
You won't believe it. Upworthy employs its 'curators' to develop native ads.
The native ads will use emotional response tactics similar to its original content.
By Wendy Parish • Sept. 12, 2014 -
Brands: Just stop with 9/11 tweets
Some brands just couldn't stop themselves from capitalizing on the tragic day.
By Wendy Parish • Sept. 11, 2014 -
Dutch agency develops 'Tinder for marketers'
"Pitcher" helps match clients with agencies.
By Wendy Parish • Sept. 10, 2014 -
Alert: Malicious ads spotted on YouTube, Amazon, Yahoo
The network nicknamed 'Kyle and Stan' is targeting users through ads.
By Wendy Parish • Sept. 10, 2014 -
One by one, brands are dumping Ray Rice
The NFL player was expected to pull in $1.6M in endorsements this year.
By Wendy Parish • Sept. 10, 2014 -
Best brand newsjacks from #AppleLive
Brands can't resist internet buzz — even when it's for another brand.
By Wendy Parish • Sept. 9, 2014 -
Facebook video views hit 1B daily
The social giant adds a video view counter that increases competition with YouTube.
By Wendy Parish • Sept. 9, 2014 -
Twitter 'Buy' button is here
The much anticipated e-commerce initiative launched a test of the in-app purchases Monday.
By Wendy Parish • Sept. 8, 2014 -
Facebook inks nine-figure deal with media-buying shop
Interpublic's UM has committed to doubling its Facebook media buys over the next two years.
By Wendy Parish • Sept. 8, 2014 -
Spotify signs big names for upcoming video ads
Coca-Cola, Kraft, Ford, and McDonald's are among the brands on board for the streaming music service's video ads.
By Wendy Parish • Sept. 8, 2014 -
Deep Dive
5 brands that have mastered using animals in commercials
These brands have learned that using furry friends can be a tried-and-true marketing tactic.
By Alex Nowicki • Sept. 6, 2014 -
Malaysia Airlines has another misstep with 'bucket list' promotion
After two tragedies, the airline launches a contest in bad taste.
By Wendy Parish • Sept. 4, 2014 -
New report values YouTube at $40B
The Jeffries valuation makes YouTube more valuable than Twitter.
By Wendy Parish • Sept. 3, 2014 -
Hershey's new logo raises a stink online
Social media has been quick to draw a resemblance between the new logo and a popular emoji.
By Wendy Parish • Sept. 3, 2014 -
Twitter tests new feature for desktop trends box
Each trend now has an explanation to clarify the subject matter.
By Wendy Parish • Sept. 3, 2014 -
Starwood Hotel launches $30M ad campaign for B2B loyalty program
The hotel chain is teaming up with LinkedIn to expand loyalty program into the B2B world.
By Wendy Parish • Sept. 3, 2014 -
Newsfeed ads for Facebook events now available
Event promotion no longer restricted to the right hand side.
By Wendy Parish • Aug. 29, 2014
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