Social Media: Page 234
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Drones deliver personalized music-centric marketing messages to festival goers
Concert-goers are serenaded with their favorite song by BASE "hexacopter."
By Wendy Parish • Sept. 25, 2014 -
Deep Dive
#TwitterFail: These 5 brands learned the hard way
While trying to be funny or helpful, these brands instead made serious social media mistakes.
By Wendy Parish • Sept. 24, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
New mobile dating app gets down to business
Using a similar interface to Tinder, BeLinked pulls information from your LinkedIn profile.
By Mattie Quinn • Sept. 24, 2014 -
Tweet your wish and Amazon will add it your list
Replying to an Amazon product tweet with #AmazonWishList adds it to your list.
By Wendy Parish • Sept. 24, 2014 -
UPDATED: Viral marketing firm behind the threat of nude Emma Watson photos
Agency claims it has been hired by celebrities to help shut down 4Chan.
By Wendy Parish • Sept. 24, 2014 -
Coming soon: Facebook ad network that aims to take over the Web
The social giant reveals plans to launch an ad network next week to rival Google's Display Network.
By Wendy Parish • Sept. 24, 2014 -
Marketing pro targeted Facebook ads to just his roommate and sparked serious paranoia
A hyper-targeted ad prank made roommate uneasy about even talking on the phone.
By Wendy Parish • Sept. 23, 2014 -
Deep Dive
3 brands that came back from the dead
These brands were able to come back from extinction for a second shot at life.
By Wendy Parish • Sept. 22, 2014 -
Joan Rivers sent posthumous social media messages about the iPhone 6
A new lesson is learned about scheduled social posts.
By Wendy Parish • Sept. 22, 2014 -
Pinterest reveals new privacy policy in prep for new ad rollout
Launching October 19, privacy policy spells out new tracking capabilities for Promoted Pins.
By Wendy Parish • Sept. 22, 2014 -
Could a 'Vine for audio' be the next big thing?
Yammer co-founder debuts Sobo: A platform that records six-second sound bites.
By Wendy Parish • Sept. 19, 2014 -
Facebook changes newsfeed algorithm — again
After criticism, algorithm will favor more trending news topics.
By Wendy Parish • Sept. 19, 2014 -
TV show need attention? Have a star live-tweet
Shows received a 228% increase in Twitter followers when actors live-tweet.
By Wendy Parish • Sept. 18, 2014 -
Should marketers say goodbye to mobile check-ins?
Use of location data is likely to look different in the future.
By Wendy Parish • Sept. 18, 2014 -
iOS 8 makes social sharing easier
Sharing from a mobile browser to social sites like Hootsuite and Pinterest is now smoother.
By Wendy Parish • Sept. 18, 2014 -
Radisson has significant social media boost after dropping MN Vikings sponsorship
The hospitality brand cut ties with the NFL team after learning it had reinstated Adrian Peterson.
By Wendy Parish • Sept. 17, 2014 -
Social media is top spend for SMBs
BIA/Kelsey shows SMBs spending more on social media than any other media channel.
By Wendy Parish • Sept. 17, 2014 -
Introducing Facebook Media: an info hub for media companies and public figures
Facebook launches a resource for media companies to market on the social platform.
By Wendy Parish • Sept. 17, 2014 -
Deep Dive
Buy now? How social networks are approaching in-app purchases
Major platforms make strides toward delivering successful in-app purchase experiences.
By Wendy Parish • Sept. 16, 2014 -
Twitter expands audience targeting
New targeting tactics now include email, app ID, and mobile numbers.
By Wendy Parish • Sept. 16, 2014 -
Deep Dive
Fall from grace: When bad behavior costs celebrities their endorsements
Domestic violence, drug use, and doping are deal-breakers with brands.
By Wendy Parish • Sept. 15, 2014 -
Is Tumblr the 'luxury' social platform?
Recent data shows Tumblr users are the wealthiest among top social sites.
By Wendy Parish • Sept. 14, 2014 -
You won't believe it. Upworthy employs its 'curators' to develop native ads.
The native ads will use emotional response tactics similar to its original content.
By Wendy Parish • Sept. 12, 2014 -
Brands: Just stop with 9/11 tweets
Some brands just couldn't stop themselves from capitalizing on the tragic day.
By Wendy Parish • Sept. 11, 2014 -
Dutch agency develops 'Tinder for marketers'
"Pitcher" helps match clients with agencies.
By Wendy Parish • Sept. 10, 2014
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