Social Media: Page 262
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NBA uses social media to deliver unique marketing options
Take a look at how the NBA has leveraged social media to mine marketing gold for its partners.
By Davide Savenije • June 7, 2013 -
Pepsi asks vending machine customers to pay with Facebook likes
And check out what the company got in return.
By Brian Warmoth • June 6, 2013 -
Explore the Trendline➔
FreshSplash via Getty ImagesTrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter inks major advertising partnership with WPP Group
One of the world's largest advertising firms will help Twitter enhance targeting.
By Davide Savenije • June 6, 2013 -
Facebook to eliminate over 50% of ad products, simplify ad-buying process
The social media giant wants to simplify the ad-buying process for advertisers.
By Davide Savenije • June 6, 2013 -
Industry insiders say Tumblr ad exchange is inevitable
After the Yahoo acquisition, the industry is buzzing over how Tumblr will monetize the site.
By Wendy Parish • June 5, 2013 -
Washington Post raises the paywall
The publication is joining many of its peers by adding a metered pay wall for its digital edition.
By Wendy Parish • June 5, 2013 -
Steven Seagal—the new face of the Russian arms industry?
Russia wants Steven Seagal to be part of a new marketing campaign for the Degtarev arms plant.
By Wendy Parish • June 5, 2013 -
Deep Dive
10 ways to create quality content when you're stuck
If you're strapped for new content ideas, these 10 tactics can help inspire your creativity.
By Wendy Parish • June 5, 2013 -
Report: Newspaper revenues to keep declining through 2017
Despite paywalls and gains in digital readers, revenues for newspapers are expected to continue to decline through 2017, according to a new report.
By Wendy Parish • June 5, 2013 -
Are Facebook video ads a huge mistake?
Auto-play video ads will soon be appearing in Facebook newsfeeds, but will there be a user backlash?
By Wendy Parish • June 5, 2013 -
Twitter launches Vine for Android
Twitter has released an Android version of six-second video-sharing service Vine.
By Wendy Parish • June 4, 2013 -
Publishers excited about Twitter's ad retargeting
Twitter has announced it will be launching a new behavioral customization for ads using data collected from Twitter buttons across the Web.
By Wendy Parish • June 4, 2013 -
Zynga, biggest maker of online social games, cuts 520 jobs
Zynga announced plans to cut 18% of its staff and close some of its offices.
By Wendy Parish • June 3, 2013 -
What marketers should know about Pinterest's 'rich pins'
Pinterest continues to add features to help marketers make the most of the social network.
By Wendy Parish • June 3, 2013 -
Small web companies head to Capitol Hill to fight Mozilla's 'Do Not Track' policies
In another attempt to stop Mozilla, 60 small web companies stormed D.C. to make their voices heard.
By Wendy Parish • May 31, 2013 -
Red Bull releases branded video of crazy Everest jump
After the video "Stratos" became the #4 branded online video of all time, Red Bull has released another daredevil jump video from Mt. Everest.
By Wendy Parish • May 31, 2013 -
Interracial couple in Cheerio ad stirs controversy even in 2013
Cheerios' new commercial features an interracial family and surprisingly inspired some backlash.
By Wendy Parish • May 31, 2013 -
AARP's new social network helps users plan for retirement
AARP's new social network "Life Reimagined" connects users with retirement planning resources.
By Wendy Parish • May 31, 2013 -
Tumblr launches sponsored posts
Just a week after being bought by Yahoo, Tumblr has started rolling out "native" advertising in the form of sponsored posts.
By Wendy Parish • May 30, 2013 -
Facebook launches verified pages for high-profile accounts
Taking a cue from Twitter, Facebook has unveiled verified pages and profiles for high-profile accounts.
By Wendy Parish • May 30, 2013 -
How to market successfully on Tumblr
Content will always be the core to Tumblr; by employing these 3 tactics you can engage the community.
By Wendy Parish • May 30, 2013 -
Startup TripleLift offers Pinterest-inspired, scalable native ads
TripleLift sets out to replace banner ads with Pinterest-like advertising.
By Wendy Parish • May 29, 2013 -
Deep Dive
Best marketing campaigns of 2013 so far
2013 has not disappointed when it comes to marketing campaigns, take look at some of the best so far this year.
By Wendy Parish • May 29, 2013 -
CNN, Buzzfeed team up to build YouTube channel
CNN hopes the partnership will bring them a younger, hipper audience.
By Wendy Parish • May 29, 2013 -
Facebook vows to improve hate-speech monitoring
Under pressure, Facebook admits its practices for removing hateful and violent images and words against women has "failed."
By Wendy Parish • May 28, 2013