Agencies


  • The words, "ChatGPT" appear on a multicolored background
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    chaofann via Getty Images

    ChatGPT might change advertising — but it won’t revolutionize it

    Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

    By Jan. 31, 2023
  • Mature man looking at a digital tablet that a colleague is showing at work.
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    FG Trade via Getty Images

    Many brands are ‘reluctant buyers’ of ads on retail media networks

    While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

    By Jan. 31, 2023
  • IT technician working on cloud data server.
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    gorodenkoff via Getty Images

    4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

    The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.”

    By Updated Jan. 31, 2023
  • Person on laptop and holding brown box
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    Phiromya Intawongpan via Getty Images

    IPG fills key growth role with omnichannel lead from Accenture

    As channel preferences change and spend shifts to performance campaigns, Jeriad Zoghby will head up the group’s commerce strategy.

    By Aaron Baar • Jan. 30, 2023
  • Publicis launches giant red telephone in the metaverse
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    Courtesy of Publicis Groupe

    Agencies, consultancies step up metaverse investment, experiments

    Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.

    By Jan. 30, 2023
  • Disney Tech & Data Showcase 2023 promo photo
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    Courtesy of Disney

    Unilever first to test Disney’s identity integration with Trade Desk

    Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

    By Jan. 26, 2023
  • Connection network in dark servers data center room storage systems.
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    sdecoret via Getty Images

    Data clean room craze raises new questions about access, interoperability

    Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research. 

    By Jan. 24, 2023
  • A youthful and fun Caucasian couple in their 50's enjoy the recreational sport of Pickleball on a warm day in the Pacific Northwest.
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    RyanJLane via Getty Images

    Horizon’s sports arm bets on pickleball with tournament launch

    The 2023 Pickleball Slam, part of a partnership with Hard Rock, represents another opportunity for advertisers to engage fans of the increasingly popular sport.

    By Aaron Baar • Jan. 23, 2023
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    Mario Tama via Getty Images

    P&G touts big savings from fabric care in-housing strategy

    Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.

    By Jan. 23, 2023
  • Kraft Mac & Cheese video ad image
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    Retrieved from YouTube on January 18, 2023
    Column

    Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

    Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."

    By Jan. 20, 2023
  • Business owners can easily register for Business Connect at the self-service website and begin customizing their presence across Apple apps.
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    Retrieved from Apple on January 19, 2023

    Apple launches Business Connect, names partners as advertising ambitions intensify

    The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

    By Aaron Baar • Jan. 19, 2023
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Marketing Dive

    Lowe’s in-houses retail media operations in efficiency play

    The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

    By Jan. 12, 2023
  • A picture of branding on a Dunkin' location
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    Courtesy of Dunkin'

    Dunkin’ reportedly picks new creative agency, clouding future with Anomaly

    Stagwell’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor.

    By Updated Jan. 9, 2023
  • Connection network in dark servers data center room storage systems.
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    sdecoret via Getty Images

    WPP strengthens Salesforce expertise with Fenom Digital acquisition

    The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities.

    By Aaron Baar • Jan. 9, 2023
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    Retrieved from Unsplash on July 22, 2021

    NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

    At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.

    By Jan. 9, 2023
  • An Albertsons sign with palm trees in the background.
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    Mario Tama via Getty Images

    Albertsons pilots Pinterest’s LiveRamp-supported clean room

    Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.

    By Jan. 6, 2023
  • Businessperson Balancing Stacked Coins On Wooden Seesaw
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    AndreyPopov via Getty Images

    Digital ad spend in November declined for first time since 2020

    The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

    By Dec. 21, 2022
  • NBA app
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    Courtesy of NBA

    NBA Entertainment signs with Horizon’s new sports experience practice

    As sports engagement continues to evolve, HS&E will support the league’s global expansion and build fan experiences.

    By Aaron Baar • Dec. 19, 2022
  • Multiracial friends with face masks using tracking app with mobile smart phones.
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    ViewApart via Getty Images

    Diverse representation in video ads receded in 2022, analysis finds

    A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

    By Dec. 13, 2022
  • A person watches TV.
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    gorodenkoff via Getty Images

    Agencies show signs of confidence in 2023 ad spend, survey finds

    The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube.

    By Aaron Baar • Dec. 12, 2022
  • Business executive breaks pencil after error.
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    Ablestock via Getty Images

    Keurig Dr Pepper defends agency payment terms decried as ‘corporate bullying’

    At issue is the beverage giant’s 360-day proviso, meaning whoever it chooses as a partner would go nearly a year without full compensation.

    By Dec. 5, 2022
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Kar Tr via Getty Images

    An industry in motion: the greatest forces shaping marketing in 2022

    After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

    By Dec. 1, 2022
  • theGrio awards annoncment
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    Courtesy of AMG

    Advertisers flock to new awards show honoring African-American talent

    Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.  

    By Aaron Baar • Nov. 28, 2022
  • A hand with a variety of environmental icons above it
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    Sakorn Sukkasemsakorn via Getty Images

    IPG Mediabrands boosts data around carbon footprint of digital ads

    A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.

    By Aaron Baar • Nov. 21, 2022
  • A paved road snakes through a forest of trees.
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    Getty Images via Getty Images

    GroupM founds decarbonization coalition in latest sustainability play

    The initiative brings together nearly 20 leading advertisers that represent a collective $10 billion in advertising spend.

    By Aaron Baar • Nov. 14, 2022