Ad Tech


  • A person watches TV.
    Image attribution tooltip
    gorodenkoff via Getty Images
    Opinion

    The realities of a unified CTV measurement tool may shock advertisers

    As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

    By Michele Madaris • Sept. 28, 2022
  • A close-up of mid-sections of people sitting in a row with cellphones in their hands.
    Image attribution tooltip
    monkeybusinessimages via Getty Images

    Omnicom launches online retail practice as clients seek full-funnel view

    Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

    By Aaron Baar • Sept. 26, 2022
  • Trendline

    What you need to know about data in marketing

    The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
  • Numerous tablets showing the interface of Drizly Ads
    Image attribution tooltip
    Courtesy of Drizly

    Drizly offers another round of ad solutions for brands

    With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

    By Sept. 23, 2022
  • A hand types on a laptop that is browsing Amazon's website
    Image attribution tooltip
    Quinn Rooney via Getty Images

    Retail media makes up 11% of global ad spend, GroupM says

    Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

    By Sept. 21, 2022
  • A group of four young people gather around in a semi-circle to look at what's on one of their phones.
    Image attribution tooltip
    LeoPatrizi via Getty Images

    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

    By Sept. 20, 2022
  • A hand holds a TV remote control
    Image attribution tooltip
    Courtesy of Roku

    Roku enlists agencies to help small businesses with streaming ads

    Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

    By Aaron Baar • Sept. 19, 2022
  • Two businessmen shake hands over a business deal.
    Image attribution tooltip
    Stock Photo via Getty Images
    Opinion

    Brands are driving cultural change — here’s how agencies can too

    If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them.

    By Erin Moran • Sept. 19, 2022
  • Two Apple iPhone 14 models
    Image attribution tooltip
    Courtesy of Apple

    Apple tees up bigger search ads push ahead of holidays

    New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

    By Sept. 15, 2022
  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
    Image attribution tooltip
    Justin Sullivan via Getty Images

    Walmart vies for bigger holiday ad budgets with self-service expansion

    A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands.

    By Sept. 14, 2022
  • NBCUnified logo
    Image attribution tooltip
    Courtesy of NBCUniversal

    GM is first brand to integrate with NBCU’s data platform

    Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.

    By Sept. 13, 2022
  • Business coworkers working together at office
    Image attribution tooltip
    filadendron via Getty Images

    Dentsu adds Web3 features to advertising tool kit

    Web3 club will help the holding company’s clients navigate the next stage of the internet. 

    By Aaron Baar • Sept. 12, 2022
  • Kroger Delivery
    Image attribution tooltip
    Courtesy of Kroger

    Kroger expands retail media arm into video, CTV

    The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market.

    By Sept. 12, 2022
  • A hand types on a laptop that is browsing Amazon's website
    Image attribution tooltip
    Quinn Rooney via Getty Images

    Amazon ads top engagement ranking, but TikTok holds innovation crown

    Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

    By Sept. 7, 2022
  • P&G Procter & Gamble brands
    Image attribution tooltip
    Courtesy of Procter & Gamble

    Procter & Gamble throws support behind Trade Desk’s Unified ID

    The CPG giant is the latest major ad world player to throw its weight behind the ad tech firm’s replacement for third-party cookies.

    By Sept. 2, 2022
  • A person holds a smartphone showing the Starbucks app
    Image attribution tooltip
    Courtesy of Starbucks

    What Starbucks’ bet on NFTs says about the future of loyalty

    The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

    By Aaron Baar • Sept. 1, 2022
  • Image attribution tooltip
    Alex Wong via Getty Images

    Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

    Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology.

    By Aug. 29, 2022
  • Closeup of an Uber sign on the rear window of a car in the rain.
    Image attribution tooltip
    Justin Sullivan via Getty Images

    Uber e-commerce partnership supports budding ads business

    Rokt uses machine-learning technology to serve relevant messages with additional products and offers to consumers as they complete transactions.  

    By Aaron Baar • Aug. 25, 2022
  • Screenshot of a hand with white painted nails doing a phone with the Walmart+ app open.
    Image attribution tooltip
    Retrieved from Walmart on August 24, 2022

    Walmart unveils rewards program for Walmart+ members

    The program integrates with the Walmart Connect advertising business by allowing suppliers to promote product savings within sponsored ads.

    By Catherine Douglas Moran • Aug. 24, 2022
  • Image attribution tooltip
    Al Bello via Getty Images

    Walmart ad sales growth stays steady as broader business recovers

    The segment grew 30% in the most recent quarter, while the number of active advertisers skyrocketed compared to the same period last year.

    By Aug. 17, 2022
  • Image attribution tooltip
    Courtesy of Amazon

    Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

    The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

    By Aug. 16, 2022
  • Image attribution tooltip
    Retrieved from Unsplash on July 22, 2021

    Comscore makes progress toward alternative currencies

    Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

    By Aaron Baar • Aug. 15, 2022
  • A person looks at their smartphone screen in a room lit by colorful neon lights.
    Image attribution tooltip
    brightstars via Getty Images

    Heineken, Nike, Mondelēz run ads on cause-driven social platform

    WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

    By Aug. 11, 2022
  • Mobile shopping.
    Image attribution tooltip
    Retrieved from Piqsels.

    Kargo expands video capabilities with Ziggeo acquisition

    The company will focus on building a next-generation, ad-supported video player.

    By Aaron Baar • Aug. 11, 2022
  • Image attribution tooltip
    PeopleImages via Getty Images

    Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

    The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

    By Aug. 10, 2022
  • Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images

    Lyft rides into media network race as ride-hailing rebounds

    Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

    By Aug. 9, 2022