Ad Tech


  • A group of people walk on a New York City street.
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    Photo by Scott Heins/Getty Images via Getty Images

    Live shopping comes to select NYC holiday window displays

    Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.

    By Aaron Baar • Nov. 28, 2022
  • Walmart Connect app
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    Courtesy of Walmart

    Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

    Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.

    By Nov. 16, 2022
  • Trendline

    What you need to know about data in marketing

    The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images

    Apple’s Major League Soccer streams may come with ads

    The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.

    By Aaron Baar • Nov. 10, 2022
  • A person looking at product listings on a computer.
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    AndreyPopov via Getty Images
    Deep Dive

    As retailers sell more ads, marketers’ frustrations and fears grow

    Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

    By Nov. 8, 2022
  • A real estate agent showing two people a property.
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    sturti via Getty Images

    Real estate marketer Rent. creates TikTok solutions platform

    The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

    By Aaron Baar • Nov. 3, 2022
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images

    High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

    With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

    By Nov. 3, 2022
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    Anthony Kwan via Getty Images

    Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

    Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

    By Oct. 31, 2022
  • Amazon logo on a sign
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    David Ryder via Getty Images

    Amazon nears $10B in quarterly ad revenue while digital peers slump

    That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

    By Oct. 28, 2022
  • A man in shadow looks at his mobile device near a lit up Apple logo.
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    Drew Angerer/Getty via Getty Images

    Apple draws Meta’s ire again with new policy around boosted posts

    New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.

    By Oct. 27, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Amazon unveils suite of new video advertising products

    Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

    By Oct. 26, 2022
  • A silver sign on a brick wall identifies the Kroger Co. corporate headquarters.
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    Scott Olson via Getty Images
    Q&A

    Kroger’s retail media guru on CTV ambitions and vanity metrics

    Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.

    By Oct. 21, 2022
  • A sign is posted in front of a Marriott hotel.
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    Justin Sullivan via Getty Images

    Marriott and Lowe’s try a more curated approach as media network newcomers

    Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms.

    By Oct. 20, 2022
  • Exterior of a Food Lion store.
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    Courtesy of Food Lion

    Ahold Delhaize USA brings retail media in-house

    After nearly five years spent relying on a third-party media firm, AD Retail Media is staffing up and launching new tools like a unified on-site and offsite ad platform.

    By Jeff Wells • Oct. 19, 2022
  • Heineken serves up virtual brew in new metaverse space
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    Courtesy of Heineken

    How to leverage sports communities for brand engagement

    As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel. 

    By Oct. 17, 2022
  • A person in a coat rides a bicycle holding a red DoorDash bag.
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    Michael M. Santiago/Getty Images via Getty Images

    DoorDash expands self-service ad tools for CPG brands

    PepsiCo and Clorox are embracing the platform’s ad push to support goals like building out their in-house ad platforms and acquiring new customers. 

    By Oct. 17, 2022
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images

    Gen Z and CTV: Is a creative renaissance for TV ads in view?

    The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

    By Oct. 4, 2022
  • Three people sitting on a couch watching a soccer game on TV.
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    EvgeniyShkolenko via Getty Images

    FuboTV reports success for advertisers using Unified ID 2.0

    The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.

    By Oct. 3, 2022
  • A person watches TV.
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    gorodenkoff via Getty Images
    Opinion

    The realities of a unified CTV measurement tool may shock advertisers

    As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

    By Michele Madaris • Sept. 28, 2022
  • A close-up of mid-sections of people sitting in a row with cellphones in their hands.
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    monkeybusinessimages via Getty Images

    Omnicom launches online retail practice as clients seek full-funnel view

    Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

    By Aaron Baar • Sept. 26, 2022
  • Numerous tablets showing the interface of Drizly Ads
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    Courtesy of Drizly

    Drizly offers another round of ad solutions for brands

    With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

    By Sept. 23, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Retail media makes up 11% of global ad spend, GroupM says

    Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

    By Sept. 21, 2022
  • A group of four young people gather around in a semi-circle to look at what's on one of their phones.
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    LeoPatrizi via Getty Images

    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

    By Sept. 20, 2022
  • A hand holds a TV remote control
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    Courtesy of Roku

    Roku enlists agencies to help small businesses with streaming ads

    Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

    By Aaron Baar • Sept. 19, 2022
  • Two businessmen shake hands over a business deal.
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    Stock Photo via Getty Images
    Opinion

    Brands are driving cultural change — here’s how agencies can too

    If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them.

    By Erin Moran • Sept. 19, 2022
  • Two Apple iPhone 14 models
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    Courtesy of Apple

    Apple tees up bigger search ads push ahead of holidays

    New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

    By Sept. 15, 2022