Ad Tech

  • Woman shopping for clothes on her iPhone.
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    Adrian Vidal via Getty Images

    Mobile’s influence on digital commerce soars, study finds

    Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

    By Aaron Baar • Feb. 2, 2023
  • The words, "ChatGPT" appear on a multicolored background
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    chaofann via Getty Images

    ChatGPT might change advertising — but it won’t revolutionize it

    Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

    By Jan. 31, 2023
  • Trendline

    What you need to know about data in marketing

    The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
  • Mature man looking at a digital tablet that a colleague is showing at work.
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    FG Trade via Getty Images

    Many brands are ‘reluctant buyers’ of ads on retail media networks

    While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

    By Jan. 31, 2023
  • Publicis launches giant red telephone in the metaverse
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    Courtesy of Publicis Groupe

    Agencies, consultancies step up metaverse investment, experiments

    Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.

    By Jan. 30, 2023
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    RainStar via Getty Images
    Deep Dive

    Has TV ad measurement’s day of reckoning finally arrived?

    Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.

    By Jan. 30, 2023
  • Business men in a dark room standing in front of a large data display
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    SolStock via Getty Images

    Blockchain, metaverse continue to command CMO interest despite snags

    Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

    By Jan. 26, 2023
  • Disney Tech & Data Showcase 2023 promo photo
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    Courtesy of Disney

    Unilever first to test Disney’s identity integration with Trade Desk

    Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

    By Jan. 26, 2023
  • The Google logo adorns the outside of their NYC office Google Building 8510 at 85 10th Ave on June 3, 2019
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    Drew Angerer via Getty Images

    DOJ slams Google to end ‘monopolistic grip’ on digital advertising

    Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem. 

    By Updated Jan. 25, 2023
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    sdecoret via Getty Images

    Data clean room craze raises new questions about access, interoperability

    Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research. 

    By Jan. 24, 2023
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    Mario Tama via Getty Images

    P&G touts big savings from fabric care in-housing strategy

    Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.

    By Jan. 23, 2023
  • Business owners can easily register for Business Connect at the self-service website and begin customizing their presence across Apple apps.
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    Retrieved from Apple on January 19, 2023

    Apple launches Business Connect, names partners as advertising ambitions intensify

    The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

    By Aaron Baar • Jan. 19, 2023
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    Spencer Platt / Staff via Getty Images
    Deep Dive

    9 marketing trends to watch as 2023 tests transformation bets

    Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

    By , , Jan. 18, 2023
  • Casey's
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    Permission granted by Casey's General Stores
    Deep Dive

    C-store chains are betting on retail media in 2023. But at what cost?

    On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores.

    By Brett Dworski • Jan. 13, 2023
  • Meta's new corporate logo outside its headquarters building at 1 Hacker Way.
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    Justin Sullivan via Getty Images

    Meta adds additional ad targeting restrictions for teen users

    Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.

    By Aaron Baar • Jan. 12, 2023
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Marketing Dive

    Lowe’s in-houses retail media operations in efficiency play

    The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

    By Jan. 12, 2023
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    Retrieved from Unsplash on July 22, 2021

    NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

    At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.

    By Jan. 9, 2023
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    Permission granted by Grammarly
    Sponsored by Grammarly Business

    Predictions: How leaders will adapt to change to drive marketing performance in 2023

    Explore how organizations are leveraging technology and AI to bear the challenges of the moment.

    By Dorian Stone • Jan. 9, 2023
  • An Albertsons sign with palm trees in the background.
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    Mario Tama via Getty Images

    Albertsons pilots Pinterest’s LiveRamp-supported clean room

    Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.

    By Jan. 6, 2023
  • a person holds a remote in front of a TV showing a blurred out streaming service interface.
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    IAM-photography via Getty Images

    Consumer support for ads in streaming services remains solid, study finds

    Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month.

    By Dec. 20, 2022
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    Permission granted by Grammarly
    Sponsored by Grammarly Business

    Tone is business-critical in 2023: Why static brand guidelines won’t work

    AI-powered communication assistance is one way brands can meet evolving customer expectations with authentic communication and scalable solutions.

    Dec. 12, 2022
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    Robin Marchant/Getty Images for NYCWFF via Getty Images

    Heineken tests attention-based metrics to track sponsorship success

    Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.

    By Updated Dec. 8, 2022
  • Hotel receptionist helping a couple of guests in check-in process
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    Anchiy via Getty Images

    Hotel brands boost revenue after harnessing first-party data, report finds

    With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.

    By Aaron Baar • Dec. 5, 2022
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    Drew Angerer via Getty Images

    Disney Advertising enhances clean room capabilities with VideoAmp partnership

    Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms. 

    By Aaron Baar • Dec. 5, 2022
  • A group of people walk on a New York City street.
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    Photo by Scott Heins/Getty Images via Getty Images

    Live shopping comes to select NYC holiday window displays

    Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.

    By Aaron Baar • Nov. 28, 2022
  • Walmart Connect app
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    Courtesy of Walmart

    Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

    Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.

    By Nov. 16, 2022