DAA details how targeting opt-out icon should be displayed

The specs are meant to create consistency, making the blue triangle icon instantly recognizable to users who wish to opt out of mobile ad targeting. 

By Wendy Parish • April 7, 2014

AppNexus hires new CFO, fueling IPO speculation

Former 24/7 Media CEO John Hsu will be new CFO. 

By Wendy Parish • April 7, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Apple opens iAd to all advertisers

The mobile-ad management tool was previously only accessible to Fortune 500 firms. 

By Wendy Parish • April 3, 2014

Accenture releases mobile game to promote solutions

Accenture Sky Journey allows players to run their own airport. 

By Wendy Parish • March 31, 2014

Twitter expands mobile offerings with app-install ads

The move will attract e-commerce and game marketers. 

By Wendy Parish • March 28, 2014

Foursquare to launch 'Tap to Tweet' ads

The $100,000 ads encourage users to tweet a message when they check-in. 

By Wendy Parish • March 26, 2014

Is e-book advertising the next big thing?

Studio W CEO and President Brian Altounian believes e-book advertising is about to transform digital marketing. 

By Wendy Parish • March 24, 2014

Yelp forms local advertising partnership with YP

The partnership opens up ad and listing opportunities for local businesses. 

By Wendy Parish • March 20, 2014

5 key takeaways from TrackMaven's email marketing report

The firm looked at 93,611 emails to identify the true industry standards.

By Wendy Parish • March 19, 2014

CDW and Charles Barkley join forces once again for 'Smart Growth'

The new campaign continues the story of fictional firm Gordon & Taylor.

By Roger Riddell • March 17, 2014

News app Circa explores monetization

The mobile app will introduce ads and new ways to distribute content. 

By Wendy Parish • March 11, 2014

Facebook brand pages get a bit more personal

The new brand pages will keep posts consistent between pages and news feeds. 

By Wendy Parish • March 11, 2014

Nielsen: 89% of smartphone time spent on apps

Contradictory to predictions in years past, time spent on mobile apps is eclipsing mobile Web. 

By Wendy Parish • March 10, 2014

Instagram signs huge ad deal with Omnicom

The deal could be worth anywhere from $40 million to $100 million. 

By Wendy Parish • March 8, 2014

Full-screen video iAds coming to Apple's ad exchange

The video ads will roll out later this year.

By Wendy Parish • March 5, 2014

LinkedIn bringing Sponsored InMail to mobile

 Advertisers will now be able to email targeted messages directly to mobile devices. 

By Wendy Parish • March 5, 2014

Can desktop ads work for mobile?

Some publishers are using desktop ads on mobile rather than smaller banners. 

By Wendy Parish • March 5, 2014

WhatsApp may go back on its promise of no ads

After its $16-billion acquisition by Facebook, WhatsApp is now looking for ways to monetize. 

By Wendy Parish • March 4, 2014

Yahoo hopes app install ads will help sluggish mobile business

The ads see the firm following in Facebook's footsteps.

By Wendy Parish • March 4, 2014

OpenX introduces private RTB ad exchange for mobile

Native O|X will help app developers and mobile pushers buy and sell native mobile ads at scale. 

By Wendy Parish • March 3, 2014

Google Glass advertising experiments underway

A few brands and agencies are developing campaigns for Glass despite its small user base. 

By Wendy Parish • March 2, 2014

Study: What subject lines increase e-mail opens?

E-mail marketers should keep things short and sweet, says Retention Science.

By Wendy Parish • Feb. 28, 2014

5 recent mobile ad developments worth watching

As the shift of users to mobile continues, tech companies work to develop ad products. 

By Wendy Parish • Feb. 28, 2014

More Tech Firms Turning to Mobile Marketing, Social Media

The findings of a new survey of marketing executives conducted by the Software & Information Industry Association (SIIA) show that the use of social media in corporate marketing remains extraordinarily high. Not to be outdone, mobile marketing is gaining significant ground, too. SIIA, a trade...

Feb. 27, 2014

Publicis gives Lotus Notes the boot

After continuous complaints from employees, Publicis will switch to Microsoft Outlook. 

By Wendy Parish • Feb. 24, 2014