Mobile

TikTok streamlines social commerce with 3 new ad formats

A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

By Peter Adams • Aug. 18, 2022

Shopify adds collaboration tool to connect brands with content creators

The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.

By Aaron Baar • Aug. 18, 2022

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

By Peter Adams • Aug. 18, 2022

How brands like Niantic are drawing attention to wellness through immersive experiences

As people found themselves sheltering in place and trying to work through lockdowns, many turned to immersive experiences such as gaming to socialize and reduce stress.

Aug. 15, 2022

Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

By Peter Adams • Aug. 12, 2022

Heineken, Nike, Mondelēz run ads on cause-driven social platform

WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

By Peter Adams • Aug. 11, 2022

Kargo expands video capabilities with Ziggeo acquisition

The company will focus on building a next-generation, ad-supported video player.

By Aaron Baar • Aug. 11, 2022

Coke bottles taste of dreams for latest experimental flavor

To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

By Chris Kelly • Aug. 10, 2022

Lyft rides into media network race as ride-hailing rebounds

Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

By Peter Adams • Aug. 9, 2022

Rent-A-Center adds tools for localized online-to-offline marketing

The rent-to-own brand helps franchisees manage their presence in internet search and social media as enhancing localized marketing becomes a priority.

By Robert Williams • Aug. 4, 2022

Pinterest foresees lackluster ad growth amid economic uncertainties

Retailers and CPG marketers that want consumers to discover their brands remain important advertisers on Pinterest.

By Robert Williams • Aug. 4, 2022

Instagram strongholds influencer marketing despite growing competition

Broadly, spending on nano-influencers is up 220.5% this year, outpacing the overall influencer marketing segment’s growth of 28%. 

By Robert Williams • Aug. 4, 2022

Facebook to shut down live shopping feature

The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.

By Dani James • Aug. 4, 2022

Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

“Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

By Peter Adams • Aug. 2, 2022

How federal scrutiny of mobile location data might affect marketers

Mobile privacy has become a hot-button issue as a consequence of the Supreme Court’s decision to overturn Roe v. Wade.

By Robert Williams • July 28, 2022

Spotify’s revenue bucks broader slowdown in digital ad growth

The streaming company’s total monthly active users grew 19% to 433 million, partly driven by a 22% gain in ad-supported listeners to 256 million worldwide.

By Robert Williams • July 28, 2022

David’s Bridal weds TikTok videos with commerce to drive click-throughs

The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

By Robert Williams • July 28, 2022

Meta revenue declines for first time amid complex bid to monetize Reels

Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings.

By Peter Adams • July 28, 2022

Social apps struggle as sour economy affects advertiser demand

Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition.

By Peter Adams • July 22, 2022

T-Mobile refreshes ad business with new name and app-based insights

Advertisers can target groups of consumers based on how they use apps, including mobile browsers.

By Robert Williams • July 21, 2022

Honda Civic Tour expands beyond live shows with TikTok videos from Future X

The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.

By Robert Williams • July 21, 2022

Snapchat lands on web to drive engagement via chats and video calls

More than 100 million users of the Snap app make video or voice calls through it every month.

By Robert Williams • July 21, 2022

Toyota drives chatter for TikTok debut with creator-led dance challenge

Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.

By Peter Adams • July 18, 2022

Kia spot offers NFTs to viewers who scan QR code

Mobile users who respond to the offer receive a non-fungible token partly inspired by the Dead Army Skeleton Klub.

By Robert Williams • July 15, 2022

Marriott's Moxy Hotels gamifies hospitality with AR experience

"Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera.

By Robert Williams • July 14, 2022