Mobile
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TikTok streamlines social commerce with 3 new ad formats
A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.
By Peter Adams • Aug. 18, 2022 -
Shopify adds collaboration tool to connect brands with content creators
The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.
By Aaron Baar • Aug. 18, 2022 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
American Eagle tunes into TikTok’s SoundOn for back-to-school campaign
The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.
By Peter Adams • Aug. 18, 2022 -
Sponsored by Niantic
How brands like Niantic are drawing attention to wellness through immersive experiences
As people found themselves sheltering in place and trying to work through lockdowns, many turned to immersive experiences such as gaming to socialize and reduce stress.
Aug. 15, 2022 -
Retrieved from Anheuser-Busch InBev on August 12, 2022
Budweiser sends soccer fans on scavenger hunt in countdown to World Cup
Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.
By Peter Adams • Aug. 12, 2022 -
Heineken, Nike, Mondelēz run ads on cause-driven social platform
WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i.
By Peter Adams • Aug. 11, 2022 -
Retrieved from Piqsels.
Kargo expands video capabilities with Ziggeo acquisition
The company will focus on building a next-generation, ad-supported video player.
By Aaron Baar • Aug. 11, 2022 -
Coke bottles taste of dreams for latest experimental flavor
To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.
By Chris Kelly • Aug. 10, 2022 -
Lyft rides into media network race as ride-hailing rebounds
Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.
By Peter Adams • Aug. 9, 2022 -
Rent-A-Center adds tools for localized online-to-offline marketing
The rent-to-own brand helps franchisees manage their presence in internet search and social media as enhancing localized marketing becomes a priority.
By Robert Williams • Aug. 4, 2022 -
Pinterest foresees lackluster ad growth amid economic uncertainties
Retailers and CPG marketers that want consumers to discover their brands remain important advertisers on Pinterest.
By Robert Williams • Aug. 4, 2022 -
Instagram strongholds influencer marketing despite growing competition
Broadly, spending on nano-influencers is up 220.5% this year, outpacing the overall influencer marketing segment’s growth of 28%.
By Robert Williams • Aug. 4, 2022 -
Facebook to shut down live shopping feature
The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.
By Dani James • Aug. 4, 2022 -
Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet
“Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.
By Peter Adams • Aug. 2, 2022 -
How federal scrutiny of mobile location data might affect marketers
Mobile privacy has become a hot-button issue as a consequence of the Supreme Court’s decision to overturn Roe v. Wade.
By Robert Williams • July 28, 2022 -
Spotify’s revenue bucks broader slowdown in digital ad growth
The streaming company’s total monthly active users grew 19% to 433 million, partly driven by a 22% gain in ad-supported listeners to 256 million worldwide.
By Robert Williams • July 28, 2022 -
David’s Bridal weds TikTok videos with commerce to drive click-throughs
The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.
By Robert Williams • July 28, 2022 -
Meta revenue declines for first time amid complex bid to monetize Reels
Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings.
By Peter Adams • July 28, 2022 -
Social apps struggle as sour economy affects advertiser demand
Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition.
By Peter Adams • July 22, 2022 -
T-Mobile refreshes ad business with new name and app-based insights
Advertisers can target groups of consumers based on how they use apps, including mobile browsers.
By Robert Williams • July 21, 2022 -
Honda Civic Tour expands beyond live shows with TikTok videos from Future X
The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.
By Robert Williams • July 21, 2022 -
Snapchat lands on web to drive engagement via chats and video calls
More than 100 million users of the Snap app make video or voice calls through it every month.
By Robert Williams • July 21, 2022 -
Toyota drives chatter for TikTok debut with creator-led dance challenge
Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.
By Peter Adams • July 18, 2022 -
Kia spot offers NFTs to viewers who scan QR code
Mobile users who respond to the offer receive a non-fungible token partly inspired by the Dead Army Skeleton Klub.
By Robert Williams • July 15, 2022 -
Retrieved from Marriott International on July 14, 2022
Marriott's Moxy Hotels gamifies hospitality with AR experience
"Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera.
By Robert Williams • July 14, 2022