Mobile


  • Pinterest visual search
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    Retrieved from Pinterest on June 24, 2025
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    Sociable: Pinterest shares tips for aligning Pin listings with visual search

    The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.

    By Andrew Hutchinson • June 26, 2025
  • LG Electronics' "Radio Optimism" campaign imagery.
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    Courtesy of LG Electronics
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    LG continues positivity push with AI-powered ‘Radio Optimism’

    An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones. 

    By Aaron Baar • June 26, 2025
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A row of four cups with illustrations of "Happy Gilmore 2" characters are lined up next to a Subway sandwich.
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    Permission granted by Subway
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    Subway enters Happy Gilmore’s headspace with digital experience

    The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character enters when golfing. 

    By Updated June 27, 2025
  • Coors Light Uber Advertising
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    Courtesy of Uber
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    Uber Advertising brings Ride Offers to international markets

    Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip.

    By Aaron Baar • June 20, 2025
  • The Biden administration signed into law legislation that gives TikTok owner ByteDance one year to sell the platform or face a nationwide ban.
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    Dan Kitwood via Getty Images
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    TikTok brings expanded suite of generative AI ad tools to WPP, Adobe

    TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.

    By June 17, 2025
  • E.l.f. Beauty's e.l.f.nalysis AI color analysis tool.
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    Courtesy of E.l.f. Beauty
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    E.l.f. brings AI-powered color-matching for makeup to Pinterest

    In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages. 

    By June 17, 2025
  • DoorDash sticker in window
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    Michael M. Santiago via Getty Images
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    How DoorDash is evolving its retail media arm as ad revenue grows

    The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands. 

    By June 16, 2025
  • T-Pain and Jack Box for Jack in the Box campaign
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    Courtesy of Jack in the Box
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    Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

    The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.

    By Aaron Baar • June 12, 2025
  • E.l.f. Beauty marquee image for "Sunhinged" comedy special
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    Courtesy of E.l.f. Beauty
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    E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

    Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

    By June 12, 2025
  • Apple CEO Tim Cook and Senior Vice President of Software Engineering Craig Federighi
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    Justin Sullivan / Staff via Getty Images
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    Apple takes measured approach to AI updates at developers conference

    New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re looking at on their screen.

    By June 10, 2025
  • TikTok World logo
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    Courtesy of TikTok
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    TikTok leans on AI, search in bid to advertisers at annual summit

    The platform announced a slew of new features including branding solutions, automation tools and an artificial intelligence-powered Search Center.

    By Aaron Baar • June 5, 2025
  • Aimee Lou Wood and Patrick Schwarzenegger in Venmo's "Venmo Everything" campaign video.
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    Courtesy of Venmo
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    Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

    Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.”

    By June 5, 2025
  • McDonald's Snack Wrap Files homepage
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    Retrieved from McDonald's on June 03, 2025
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    McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

    Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.

    By June 5, 2025
  • A person with curly hair holds up stacked crackers in an ad from Instacart
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    Permission granted by Instacart
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    Instacart embraces ‘90s nostalgia with throwback ads and prices

    Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value. 

    By June 3, 2025
  • Pizza Hut Book It app
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    Courtesy of Pizza Hut
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    Pizza Hut brings 40-year-old Book It initiative into the mobile age

    The effort follows a previous mobile-focused activation that saw the QSR launch an AI-powered second-screen app timed to March Madness.

    By Aaron Baar • May 29, 2025
  • Sisters using mobile phone in the bedroom at home
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    FG Trade Latin via Getty Images
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    Marketing to Gen Alpha: How brands can win over the next generation

    The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.

    By May 29, 2025
  • A sign advertising a digital ordering app is displayed at a McDonald's.
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    Justin Sullivan via Getty Images
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    Deep Dive

    How restaurant chains are updating their marketing menus in tough economy

    Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments.

    By May 28, 2025
  • Goodpop Yes Kit via GoPuff
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    Courtesy of Goodpop
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    GoodPop wants to empower parents to say ‘yes’ this summer

    A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to the usual seasonal treats.

    By May 27, 2025
  • Two people look at a smartphone at an outdoor event
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    Ivan Pantic via Getty Images
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    SMBs rely heavily on social media for marketing and growth, study says

    More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.

    By Aaron Baar • May 22, 2025
  • McCain Foods Farms of the Future imagery
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    Courtesy of McCain Foods
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    Why McCain Foods made an AR mobile game to teach regenerative farming

    The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

    By May 22, 2025
  • A hotel suite with Uno-themed decor. A game table is featured prominently in the foreground.
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    Courtesy of Mattel
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    Uno plays into game night trend with themed social clubs

    Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card filter.

    By May 21, 2025
  • Expedia Trip Matching for Instagram Reels
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    Courtesy of Expedia
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    Expedia brings generative AI trip-planning tool to Instagram

    The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.

    By Aaron Baar • May 15, 2025
  • Pepsi campaign imagery for its “Grilling Deserves Pepsi: BBQ Crashers" summer 2025 campaign.
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    Courtesy of PepsiCo
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    Pepsi crashes barbecues to rid them of Coke in latest stunt

    A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.

    By May 15, 2025
  • Martha Stewart stands behind a counter surrounded by look-alikes.
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    Courtesy of Knorr
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    Knorr dupes fast food favorites with Martha Stewart in social-first push

    The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s recipe page.

    By May 14, 2025
  • Unrivaled basketball game
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    Permission granted by Unrivaled
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    How Unrivaled built brand partnerships that are more than logo slaps

    Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

    By May 12, 2025