Mobile


  • A Christmas tree with red and gold ornaments and decorative lights in the background is pictured.
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    Liliboas via Getty Images

    Duracell’s holiday ad draws on nostalgic power of home movies

    A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

    By Nov. 28, 2022
  • LAKE BUENA VISTA, FL - JULY 09: A view of Mickey Mouse at the Walt Disney World theme park entrance on July 9, 2020 in Lake Buena Vista, Florida.
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    Octavio Jones / Stringer via Getty Images

    Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release

    The tie-up represents an expansion of an existing partnership that includes in-park experiences and CameraKit activations.

    By Nov. 23, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Lifestyle creators Sofia Bella @iamsofiabella (left) and Anna Sitar @annaxsitar (center), along with small business owner Brandon Blackwood @brandonblackwoodnyc (right).
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    Courtesy of American Express

    American Express partners with TikTok for small business accelerator

    The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit. 

    By Aaron Baar • Nov. 17, 2022
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    David Paul Morris via Getty Images

    Google enhances AR search tools to help harried holiday shoppers

    Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.

    By Nov. 17, 2022
  • Allstate and Jordan Andino's holiday mocktails campaign images.
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    Courtesy of Allstate

    Allstate sparks mocktail inspiration on Instagram in safe driving push

    The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows.

    By Nov. 17, 2022
  • An Oh Henry advertisement in a racing game.
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    Courtesy of Frameplay

    How Hershey found success with in-game advertising

    The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.

    By Nov. 15, 2022
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
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    Courtesy of e.l.f. cosmetics

    The value of blending: Inside E.l.f’s post-cookie mobile strategy

    As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

    By Nov. 10, 2022
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images

    Apple’s Major League Soccer streams may come with ads

    The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.

    By Aaron Baar • Nov. 10, 2022
  • A person wearing Puma's Pokemon-themed merchandise sits on a chair in a room.
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    Courtesy of Puma

    Foot Locker stores become Pokemon Go gyms and stops in Puma tie-up

    Interest in mobile gaming and AR remains strong, as evidenced by Puma’s new Pokemon-themed line of merchandise and in-store activations.

    By Aaron Baar • Nov. 10, 2022
  • Twitter's bird logo is seen on an office building.
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    Justin Sullivan / Staff via Getty Images

    Twitter growth prospects flatten, but few are spared from pummeling digital downturn

    Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

    By Nov. 9, 2022
  • Image of Twitter feed on computer showing Elon Musk's face and a headline about this purchase of the the company.
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    Scott Olson via Getty Images

    Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

    The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

    By Nov. 4, 2022
  • Drizly's new brand identity
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    Courtesy of Drizly

    Drizly rebrands to focus on gift-giving and e-commerce

    A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose. 

    By Nov. 4, 2022
  • A real estate agent showing two people a property.
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    sturti via Getty Images

    Real estate marketer Rent. creates TikTok solutions platform

    The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

    By Aaron Baar • Nov. 3, 2022
  • An attendee holds a new Apple iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California.
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    Justin Sullivan / Staff via Getty Images

    How brands can leverage Apple’s Live Activities feature

    With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned.

    By Nov. 3, 2022
  • Truck driving past entrance with Google sign.
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    Justin Sullivan/Getty Images via Getty Images

    Google’s new shopping updates focus on deals

    The search engine found in a new study that 43% of respondents plan to spend more time looking for discounts this holiday season.

    By Dani James • Nov. 3, 2022
  • A woman wearing glasses pictured on a mobile phone screen.
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    Courtesy of Snap

    Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience

    Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users.

    By Aaron Baar • Nov. 3, 2022
  • Twitter
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    Dimitrios Kambouris / Staff via Getty Images

    Musk takeover leads Mediabrands to recommend pause on Twitter ads

    The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

    By Nov. 2, 2022
  • A shot of a Kohl's parking lot and outdoor signage
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    Bruce Bennett via Getty Images

    Kohl’s deals-focused holiday blitz features bevy of mobile tactics

    The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

    By Nov. 1, 2022
  • A clip from Mastercard's campaign spot that features themes from "Black Panther: Wakanda Forever"
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    Retrieved from Mastercard on October 27, 2022

    Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in

    The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation.

    By Aaron Baar • Oct. 27, 2022
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images

    Meta revenue declines again while metaverse skeptics sound alarm

    Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals.

    By Oct. 27, 2022
  • A man in shadow looks at his mobile device near a lit up Apple logo.
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    Drew Angerer/Getty via Getty Images

    Apple draws Meta’s ire again with new policy around boosted posts

    New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.

    By Oct. 27, 2022
  • Google logo displayed outside the company's New York City office.
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    Drew Angerer via Getty Images

    YouTube revenue shrinks as Google feels pinch of ad slowdown

    The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.

    By Oct. 26, 2022
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images

    Snapchat owner braces for cold winter as ad revenue slows

    Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.

    By Oct. 21, 2022
  • Shot of a young couple using a smartphone and earphones in the city
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    Delmaine Donson via Getty Images

    TikTok replaces Netflix as second most-popular app for those under 35

    New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters. 

    By Aaron Baar • Oct. 20, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle

    American Eagle CMO says now’s the time for marketers to take risks

    At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.

    By Oct. 19, 2022