Mobile
-
Liliboas via Getty Images
Duracell’s holiday ad draws on nostalgic power of home movies
A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.
By Peter Adams • Nov. 28, 2022 -
Octavio Jones / Stringer via Getty Images
Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release
The tie-up represents an expansion of an existing partnership that includes in-park experiences and CameraKit activations.
By Jessica Deyo • Nov. 23, 2022 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of American Express
American Express partners with TikTok for small business accelerator
The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit.
By Aaron Baar • Nov. 17, 2022 -
David Paul Morris via Getty Images
Google enhances AR search tools to help harried holiday shoppers
Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.
By Peter Adams • Nov. 17, 2022 -
Courtesy of Allstate
Allstate sparks mocktail inspiration on Instagram in safe driving push
The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows.
By Jessica Deyo • Nov. 17, 2022 -
Courtesy of Frameplay
How Hershey found success with in-game advertising
The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.
By Sara Karlovitch • Nov. 15, 2022 -
Courtesy of e.l.f. cosmetics
The value of blending: Inside E.l.f’s post-cookie mobile strategy
As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.
By Jessica Deyo • Nov. 10, 2022 -
Justin Sullivan / Staff via Getty Images
Apple’s Major League Soccer streams may come with ads
The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.
By Aaron Baar • Nov. 10, 2022 -
Courtesy of Puma
Foot Locker stores become Pokemon Go gyms and stops in Puma tie-up
Interest in mobile gaming and AR remains strong, as evidenced by Puma’s new Pokemon-themed line of merchandise and in-store activations.
By Aaron Baar • Nov. 10, 2022 -
Justin Sullivan / Staff via Getty Images
Twitter growth prospects flatten, but few are spared from pummeling digital downturn
Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.
By Peter Adams • Nov. 9, 2022 -
Scott Olson via Getty Images
Twitter’s advertiser pool began draining months before Musk takeover, analysis finds
The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.
By Peter Adams • Nov. 4, 2022 -
Courtesy of Drizly
Drizly rebrands to focus on gift-giving and e-commerce
A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose.
By Sara Karlovitch • Nov. 4, 2022 -
sturti via Getty Images
Real estate marketer Rent. creates TikTok solutions platform
The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.
By Aaron Baar • Nov. 3, 2022 -
Justin Sullivan / Staff via Getty Images
How brands can leverage Apple’s Live Activities feature
With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned.
By Jessica Deyo • Nov. 3, 2022 -
Justin Sullivan/Getty Images via Getty Images
Google’s new shopping updates focus on deals
The search engine found in a new study that 43% of respondents plan to spend more time looking for discounts this holiday season.
By Dani James • Nov. 3, 2022 -
Courtesy of Snap
Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience
Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users.
By Aaron Baar • Nov. 3, 2022 -
Dimitrios Kambouris / Staff via Getty Images
Musk takeover leads Mediabrands to recommend pause on Twitter ads
The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.
By Peter Adams • Nov. 2, 2022 -
Bruce Bennett via Getty Images
Kohl’s deals-focused holiday blitz features bevy of mobile tactics
The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount.
By Peter Adams • Nov. 1, 2022 -
Retrieved from Mastercard on October 27, 2022
Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in
The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation.
By Aaron Baar • Oct. 27, 2022 -
Drew Angerer via Getty Images
Meta revenue declines again while metaverse skeptics sound alarm
Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals.
By Peter Adams • Oct. 27, 2022 -
Drew Angerer/Getty via Getty Images
Apple draws Meta’s ire again with new policy around boosted posts
New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.
By Jessica Deyo • Oct. 27, 2022 -
Drew Angerer via Getty Images
YouTube revenue shrinks as Google feels pinch of ad slowdown
The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.
By Peter Adams • Oct. 26, 2022 -
Justin Sullivan/Staff via Getty Images
Snapchat owner braces for cold winter as ad revenue slows
Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.
By Peter Adams • Oct. 21, 2022 -
Delmaine Donson via Getty Images
TikTok replaces Netflix as second most-popular app for those under 35
New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters.
By Aaron Baar • Oct. 20, 2022 -
Courtesy of American Eagle
American Eagle CMO says now’s the time for marketers to take risks
At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.
By Jessica Deyo • Oct. 19, 2022
