Social Media
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Courtesy of Chevrolet Brazil
Chevrolet's WhatsApp game drives awareness of texting and driving dangers
Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message.
By Natalie Koltun • May 26, 2022 -
Drew Angerer via Getty Images
TikTok takes page from Twitch as battle for creators intensifies
A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.
By Peter Adams • May 26, 2022 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of CKE Restaurants
Q&ACarl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms
Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.
By Chris Kelly • May 26, 2022 -
Courtesy of Minute Maid
Minute Maid offers heat relief with Aguas Frescas waterslide delivery
The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online.
By Natalie Koltun • May 25, 2022 -
Courtesy of PepsiCo
Pepsi steps away from Super Bowl Halftime Show amid strategic pivot
While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.
By Peter Adams • May 25, 2022 -
Courtesy of ATTN:
Candle Media extends content deal-making run with Attn: acquisition
The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.
By Peter Adams • May 23, 2022 -
Courtesy of Pizza Hut
Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards
The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”
By Peter Adams • May 20, 2022 -
Courtesy of TikTok
TikTok's new ad product lets brands crowdsource content
Branded Mission creates a channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services.
By Natalie Koltun • May 19, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveBurger wars: How Burger King's rivalry with McDonald's reverberates through adland
Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.
By Chris Kelly • May 17, 2022 -
Permission granted by Snap
Snap taps Wieden + Kennedy vet as chief creative officer
Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.
By Peter Adams • May 16, 2022 -
Pepsi released a video as part of the campaign that features soccer player Paul Pogba and a Rube Goldberg machine. The image was retrieved from its video on May 11, 2022.
Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game
Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder.
By Peter Adams • May 11, 2022 -
Courtesy of Taco Bell
Taco Bell asks diners to swap out mundane meals via TikTok dance challenge
"Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture.
By Chris Kelly • May 9, 2022 -
Ferran Traite via Getty Images
Sponsored by Emplifi5 brands that get social commerce right
These top brands are getting ahead with social commerce to deliver innovative, personalized experiences to their customers.
May 9, 2022 -
Courtesy of Meta
Metaverse goes mainstream, but most consumers still don't understand it
Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.
By Peter Adams • May 6, 2022 -
Courtesy of Xbox
Xbox levels up mobile app through stories feature
Following Microsoft's announcement that it may bring ads to its gaming platform, Xbox is taking a TikTok-like approach to user content.
By Sara Karlovitch • May 5, 2022 -
Snap released a video promoting its new AR features and partner brands, including Goodr, Puma and Ralph Lauren. The image was retrieved from its video on May 4, 2022.
Snap expands e-commerce reach for brands with new AR tech
Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.
By Robert Williams • May 5, 2022 -
Permission granted by Peter Adams/Marketing Dive
TikTok's new premium ad unit aligns brands with top 4% of videos
TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.
By Peter Adams • May 5, 2022 -
Permission granted by Snap Inc.
Snapchat partners with Cameo to streamline brand-creator ad deals
Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.
By Peter Adams • May 4, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveHow Coke and Pepsi's rivalry shaped marketing — and where it goes next
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.
By Peter Adams • May 3, 2022 -
Retrieved from TikTok on April 28, 2022
TikTok deepens AR investment with Camera IQ tools
Estée Lauder’s Smashbox and Cartoon Network piloted the new tech, the latter of which notched 4 million views from an AR effect without paid promotion.
By Robert Williams • April 28, 2022 -
Courtesy of Meta
Facebook sees users grow again while metaverse bets gain traction
Wendy's recent activation in Horizon Worlds drew 52 million visitors, a promising development as Meta's broader ad business continues to slow.
By Peter Adams • April 28, 2022 -
Sean Gallup via Getty Images
YouTube drags down Google performance as challenges pile up
The video platform severely missed revenue expectations in the first quarter amid the war in Ukraine and ongoing Apple headwinds.
By Peter Adams • April 27, 2022 -
Courtesy of Pernod Ricard
Malibu calls for eternal summer with new campaign
The social-heavy push attempts to extend the drink's popularity beyond the summer months and build on recent growth.
By Sara Karlovitch • April 26, 2022 -
Courtesy of Nike
Q&AWhat marketers should consider when it comes to metaverse brand safety
As the metaverse becomes a bigger part of strategy, marketers should be aware of the risks of emerging platforms, according to the Oasis Consortium's Tiffany Xingyu Wang.
By Sara Karlovitch • April 26, 2022 -
Win McNamee/Getty Images via Getty Images
What Elon Musk's Twitter takeover means for advertisers
The Tesla CEO's stated mission around preserving "free speech" tees up looser content moderation policies on a platform already infamous for toxicity.
By Peter Adams • April 26, 2022
