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Courtesy of Vitaminwater
Vitaminwater returns to its New York roots in Spike Lee-directed ads
In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X.
By Peter Adams • July 25, 2024 -
Courtesy of American Eagle
Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign
CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.
By Jessica Deyo • July 25, 2024 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Courtesy of NBCUniversal
How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal
As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony.
By Chris Kelly • July 24, 2024 -
Courtesy of Google
Google links with NBCU, becomes Official Search AI Partner of Team USA
NBCUniversal’s Olympics coverage will leverage Google’s products, including Search, Maps and Gemini, while the tech giant elevates athletes’ stories.
By Sara Karlovitch • July 23, 2024 -
Courtesy of Amazon
Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series
The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.”
By Jessica Deyo • July 18, 2024 -
Courtesy of Kraft Heinz
Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in
The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles.
By Sara Karlovitch • July 17, 2024 -
EvgeniyShkolenko via Getty Images
IAB: Digital video advertising KPIs shift, with business outcomes on top
A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.
By Peter Adams • July 16, 2024 -
Retrieved from CeraVe on July 15, 2024
CeraVe takes on soap operas in new genre-spoofing campaign
In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.
By Aaron Baar • July 15, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters blends physical, digital with back-to-school campaign
The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York.
By Sara Karlovitch • July 11, 2024 -
Courtesy of CeraVe
Deep Dive6 campaigns that signaled a creative resurgence in H1 2024
As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.
By Peter Adams , Jessica Deyo • July 10, 2024 -
Courtesy of The Kraft Heinz Company
Philadelphia cream cheese spreads original song across streaming, TikTok
The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by rising country star Travis Yee.
By Chris Kelly • July 2, 2024 -
Courtesy of 818 Tequila
818 Tequila mixes cocktail of sustainability, social media and celebrity
Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine.
By Nicole Ortiz • July 2, 2024 -
Courtesy of Motorola
Motorola walks the runway with entirely AI-generated campaign
To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models.
By Chris Kelly • July 1, 2024 -
Courtesy of Toyota
Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film
The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.
By Aaron Baar • June 27, 2024 -
Courtesy of Coors Light
Coors Light will bury its latest Patrick Mahomes ad in a time capsule
The latest video and stunt from the Molson Coors flagship toys with NFL rules about players promoting beer.
By Chris Kelly • June 26, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop looks to woo small businesses with accelerators
Despite facing a U.S. ban, the social media platform is investing in resources to help scale women- and LGBTQIA+-owned businesses.
By Tatiana Walk-Morris • June 26, 2024 -
Courtesy of Persil
Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live
The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling.
By Aaron Baar • June 26, 2024 -
Courtesy of Chipotle
Chipotle extends coveted Celebrity Card to fans on social media
Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year.
By Jessica Deyo • June 25, 2024 -
Brandon Bell / Staff via Getty Images
OpinionHow brands can navigate pre-election chaos on social media
As the 2024 election looms, brands must be extra mindful of all areas of their social media operations, according to Scott Parker, CEO of Social Factor.
By Scott Parker • June 24, 2024 -
Courtesy of Johnsonville
Johnsonville looks to juice social media algorithms with positive content
The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.”
By Chris Kelly • June 21, 2024 -
Permission granted by Sean Ebsworth Barnes
Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions
Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.
By Aaron Baar • June 20, 2024 -
Courtesy of Michelob Ultra
Michelob Ultra goes for Copa América gold with biggest summer program ever
The AB InBev brand’s “Summer of Team USA” push includes a new TV commercial, on-site activations and a merch partnership with Puma.
By Sara Karlovitch • June 18, 2024 -
Courtesy of E.l.f. Beauty
Why E.l.f. stepped into the wild for its latest entertainment play
Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.
By Jessica Deyo • June 18, 2024 -
Courtesy of NBCUniversal
NBCU unveils Paris Creator Collective for Olympics coverage
The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.
By Jessica Deyo • June 18, 2024 -
Courtesy of Walmart
Walmart signs as partner for Forbes’ inaugural Creator Upfronts
The event will connect marketers with top creators and represents a continued push by Walmart to build muscle around digital marketing services.
By Jessica Deyo • June 14, 2024
