Social Media
-
Courtesy of Krysal
Krystal puts Side Chiks in March Madness bracket on TikTok
Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter.
By Chris Kelly • March 23, 2023 -
Drew Angerer via Getty Images
75% of marketers expect to spend more on TikTok even as ban looms
As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.
By Chris Kelly • March 23, 2023 -
Spencer Platt/Getty Images via Getty Images
New York introduces ‘We Love NYC’ to mixed reactions
The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media.
By Sara Karlovitch • March 22, 2023 -
Courtesy of Ford Motor Company
Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney
The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies.
By Jessica Deyo • March 22, 2023 -
Courtesy of Coca-Cola
Coke asks consumers to generate art with new AI platform
The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions.
By Chris Kelly • March 21, 2023 -
Retrieved from TikTok on March 18, 2023
MLS strikes TikTok partnership as threat of US ban looms
A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.
By Peter Adams • March 20, 2023 -
Courtesy of Anheuser-Busch InBev
Stella Artois crashes into dining trends, shifts brand positioning
The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve.
By Sara Karlovitch • March 20, 2023 -
Mario Tama via Getty Images
Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push
The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.
By Peter Adams • March 17, 2023 -
Justin Sullivan / Staff via Getty Images
Northwestern Mutual, Pinterest team to give free financial advice to Gen Z
“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice.
By Aaron Baar • March 16, 2023 -
Kelly Sullivan via Getty Images
Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs
The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.
By Jessica Deyo • March 16, 2023 -
Sompong Lekhawattana via Getty Images
Top trade bodies to revise terms and conditions of internet advertising
Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.
By Peter Adams • March 16, 2023 -
Cara Salpini/Marketing Dive
Sephora, TikTok launch content creator program
The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.
By Nate Delesline III • March 13, 2023 -
mikkelwilliam via Getty Images
As video games become cultural juggernauts, marketers still struggle with buy-in
Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies.
By Peter Adams • March 9, 2023 -
Courtesy of Unilever
Influencers have greatest impact on consumer sustainability choices, Unilever finds
Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.
By Chris Kelly • March 9, 2023 -
Courtesy of Intuit Quickbooks
QuickBooks caters to film tourists by highlighting small business cameos
An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars.
By Jessica Deyo • March 7, 2023 -
Courtesy of Nissan
Nissan brings TikTok’s BeReal lookalike to March Madness
The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.
By Sara Karlovitch • March 6, 2023 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics pens new song in big bet on O Face lipstick
For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.
By Jessica Deyo • March 6, 2023 -
Scott Olson via Getty Images
Hershey’s trans-inclusive IWD push sparks familiar backlash
A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.
By Peter Adams • March 3, 2023 -
Retrieved from Snap on March 02, 2023
Do Meta, Snap’s new AI bets signal a social media shift?
Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.
By Jessica Deyo • March 2, 2023 -
Courtesy of Mercedes-Benz
Mercedes soups up in-car experience with TikTok, Google partnerships
Both drivers and passengers can browse their TikTok feeds as part of an E-Class upgrade supporting more intuitive third-party app integrations.
By Peter Adams • Feb. 24, 2023 -
Kar Tr via Getty Images
TikTok’s engagement rate soars above the competition
Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ.
By Aaron Baar • Feb. 23, 2023 -
Phynart Studio via Getty Images
81% of consumers embraced influencer marketing in the past year, study finds
Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.
By Jessica Deyo • Feb. 23, 2023 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios cracks open TikTok for campaign revival
The brand hopes to drive awareness by bringing back a campaign that in the past has featured Stephen Colbert, Snooki, Snoop Dogg and Psy.
By Sara Karlovitch • Feb. 22, 2023 -
Courtesy of PATRÓN Tequila
Patrón Tequila serves AI-generated cocktails for National Margarita Day
Consumers can share their margarita creation on Instagram or Twitter for the chance to win two tickets to a Becky G concert.
By Jessica Deyo • Feb. 21, 2023 -
Courtesy of Procter & Gamble
Olay offers Galentine Hotline for the brokenhearted
Working with a popular TikTok influencer, the effort uses text messaging to offer advice on relationships, being single and overcoming breakups.
By Aaron Baar • Feb. 16, 2023
