Influencer Marketing

Tony the Tiger transforms into gr-r-eat Twitch streamer

The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

By Chris Kelly • Aug. 15, 2022

Pacsun collaborates with virtual influencer Miquela for back-to-school ads

After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

By Peter Adams • Aug. 15, 2022

Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

By Peter Adams • Aug. 12, 2022

Coors Banquet supports firefighters with special packaging, capsule collection

In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.

By Chris Kelly • Updated Aug. 5, 2022

Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

“Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

By Peter Adams • Aug. 2, 2022

Jack in the Box welcomes back most famous employee Mark Hamill

Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.

By Chris Kelly • Aug. 1, 2022

Rémy Martin, Usher mark Vegas residency with immersive experience

Accompanied by an NFT, a limited-edition bottle was created using technology meant to capture the smell of Rémy Martin 1738 Accord Royal.

By Sara Karlovitch • July 27, 2022

Hilton ribs romantic streak in travel ads with focus on perks

A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches. 

By Peter Adams • July 25, 2022

Toyota drives chatter for TikTok debut with creator-led dance challenge

Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.

By Peter Adams • July 18, 2022

Mike and Ike sweetens esports brand's bid at winning over Fortnite fans

The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.

By Peter Adams • July 12, 2022

Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant

The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.

By Chris Kelly • July 11, 2022

Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.

By Peter Adams • July 11, 2022

McDonald's strengthens gaming creator ties with OfflineTV sponsorship

This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.

By Peter Adams • July 6, 2022

Honda invites gamers to Hondaverse in Fortnite on Twitch

Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.

By Chris Kelly • June 30, 2022

Alka-Seltzer drops new hangover-relief product with help from T-Pain

A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.

By Peter Adams • June 28, 2022

Sweetgreen launches digital feature to reward customers for meeting goals

The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.

By Julie Littman • June 28, 2022

HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

By Robert Williams • June 23, 2022

Mastercard expands sonic branding with 'Priceless' album

The multi-artist album features original songs that incorporate the melody of the company’s brand sound.

By Chris Kelly • June 22, 2022

Axe enlists popular Fortnite streamer to design in-game 'Mistaverse'

Social listening insights showed fans frequently compare a power-up item with the Unilever brand’s products, inspiring a custom island.

By Peter Adams • June 15, 2022

L'Oréal's Garnier doubles down on esports with Team Vitality

The partnership demonstrates how brands from verticals not usually associated with esports are getting in on the action to engage younger consumers.

By Chris Kelly • June 14, 2022

Sour Patch Kids taps Twitch streamers for flavor competition

Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.

By Chris Kelly • June 13, 2022

P&G's Always, Tampax sponsor esports tournament to break down gender barriers

A new Astral Clash event is billed as one of the few pro opportunities for female-identifying players of the popular shooter game Valorant.

By Peter Adams • June 3, 2022

Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads

Translation tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old Reebok spots masterminded by agency founder Steve Stoute.

By Chris Kelly • June 3, 2022

Tostitos teams with Dan Levy to help people avoid summer FOMO

The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

By Chris Kelly • June 2, 2022

Gucci opens persistent digital space on Roblox

With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

By Chris Kelly • May 31, 2022