Video: Page 200
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Yahoo announces original content, new ad products meant to draw TV dollars
Yahoo will launch two full-length comedy shows and ads meant to augment TV watching.
By Wendy Parish • April 29, 2014 -
Instagram tests out video ads with limited brands
A handful of early ad partners have tried out video ads on the platform.
By Wendy Parish • April 27, 2014 -
Vungle's new in-app video ad exchange delivers commercials to smartphones
The ad exchange will deliver 15-second video spots to mobile users.
By Wendy Parish • April 25, 2014 -
YouTube recruiting for Brand Partner Program
The program will see YouTube 'stars' teach brands how to market on the platform.
By Wendy Parish • April 23, 2014 -
Lawmakers: Advertisers must do more to stop piracy sites
A congressional caucus says best practices aren't enough.
By Wendy Parish • April 23, 2014 -
Google's latest AdWords updates meant to draw app marketers
App developers will now be able to target mobile users within paid search and YouTube.
By Wendy Parish • April 22, 2014 -
Deep Dive
6 innovative ways jobseekers courted agencies
It may sound cliche, but sometimes the best way to land your dream job is to think outside of the box.
By Wendy Parish • April 22, 2014 -
MediaMath expands programmatic offerings with new ad exchanges
The addition of LiveRail, BrightRoll, Adap.tv, and DoubleClick Ad Exchange make more than 60 billion monthly impressions available.
By Wendy Parish • April 22, 2014 -
Caterpillar's giant Jenga goes viral
A video of Cat machines playing a giant game of "Stack" garnered over 1.1 million views in just a few days.
By Wendy Parish • April 21, 2014 -
IAB's Rising Star ads see 70% higher clickthrough rates
The larger size of Rising Star ads is being credited for their success.
By Wendy Parish • April 16, 2014 -
Deep Dive
Ad-ID: 10 things you need to know
It's now required for all ads featuring SAG-AFTRA members, but how much do you really know about the ad identifier?
By Wendy Parish • April 16, 2014 -
Has Dove created another viral hit with 'Beauty Patch'?
The newest video from Dove's 'Real Beauty campaign, 'Beauty Patch,' already has 13 million views.
By Wendy Parish • April 15, 2014 -
Yahoo-Yelp deal wipes out years of local business reviews
The recent partnership eliminated all previous Yahoo Local reviews.
By Wendy Parish • April 11, 2014 -
New bots terrorize video advertisers
TubeMogel has discovered three new bots that are responsible for millions of fake video views.
By Wendy Parish • April 8, 2014 -
Deep Dive
4 firms pioneering multiscreen advertising
As mobile use increases, companies are scrambling to find multiscreen ad solutions.
By Wendy Parish • April 3, 2014 -
Nielsen to launch YouTube campaign ratings next month
Google plans to have Nielsen's OCR integrated into DoubleClick by the end of 2014.
By Wendy Parish • April 1, 2014 -
French video ad firms merge to list on NASDAQ
Ebuzzing and Teads join forces for U.S. expansion.
By Wendy Parish • March 26, 2014 -
Sprint runs digital video spots to reach small businesses
While competitors Time Warner and Verizon release TV spots, Sprint is taking a more direct route to reach small businesses.
By Wendy Parish • March 21, 2014 -
CDW and Charles Barkley join forces once again for 'Smart Growth'
The new campaign continues the story of fictional firm Gordon & Taylor.
By Roger Riddell • March 17, 2014 -
Deep Dive
6 videos that set the standard for B2B campaigns
These examples show that B2B can still be fun and creative.
By Wendy Parish • March 13, 2014 -
Facebook to finally start selling video ads
The ads are expected to begin appearing next month.
By Wendy Parish • March 13, 2014 -
BuzzFeed hosting 'coming-out party' for sponsored video
The publisher is hoping to stir up interest among advertisers in its video ads.
By Wendy Parish • March 13, 2014 -
IAB releases new 'Digital Video In-Stream Ad Metric Definitions'
The definitions will help industry stakeholders speak the same language when discussing in-stream digital video ads.
By Wendy Parish • March 12, 2014 -
Deep Dive
5 signs TV and online ads are set to merge
TV may still be dominant, but it's on a collision course with online video ads.
By Wendy Parish • March 11, 2014 -
Comcast buys ad startup Freewheel to boost online business
Freewheel specializes in personalizing and inserting online video ads.
By Wendy Parish • March 7, 2014
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