Agencies


  • A group of young business people in smart casual wear work together in a creative office.
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    g-stockstudio via Getty Images
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    Mod Op acquires RTO+P for more creative firepower

    Mod Op continues to seek differentiation in a competitive market following past acquisitions of Crenshaw Communications and dPrism.

    By Aaron Baar • Feb. 26, 2024
  • WPP logo
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    Courtesy of WPP
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    WPP feels pinch of tech pullback as AI strategy comes into focus

    The key U.S. market had a battering close to the year, with like-for-like organic revenue dropping 4.5% in the region.

    By Feb. 26, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • Actor Kristin Chenoweth is seen sitting in a sound studio narrating Welch's Fruit Snacks' first-ever storybook, "Sometimes It's Not Stealing," while holding a box of fruit snacks.
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    Courtesy of Welch's Fruit Snacks
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    Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture

    Gut Miami previously developed a campaign starring Kristin Chenoweth about parents sneaking a bite of their kids’ snacks.

    By Feb. 22, 2024
  • Four people have a discussion in front of a laptop.
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    Delmaine Donson via Getty Images
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    ANA: Marketing workforce diversity slips, reversing yearslong trend

    While progress was lost at the macro level, senior-level marketing roles hit the second-highest level of ethnic representation recorded by the trade body.

    By Feb. 16, 2024
  • Ikea's new ad campaign shows a young girl putting on a guitar concert for her friends.
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    Permission granted by McCann Worldgroup
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    Ikea defies ‘don’t try this at home’ in debut creative from McCann

    An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign.

    By Feb. 14, 2024
  • An illustration of a football and a hand surrounded by up and down arrows, dollar signs, hashtags, and percent symbols.
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    Derek Abella for Industry Dive

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    By the numbers: Super Bowl LVIII

    Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.

    By Feb. 12, 2024
  • Back view of male player touching invisible screen while experiencing cyberspace, in VR glasses on dark background in studio with pink and blue neon lights
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    max-kegfire via Getty Images
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    IAB, MRC draft preliminary AR measurement guidelines for advertisers

    The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.

    By Aaron Baar • Feb. 12, 2024
  • A person holds a smartphone that displays Burger King's AI Whopper experience.
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    Courtesy of Burger King
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    How Burger King’s AI-generated Whoppers reflect the brand’s heritage

    CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.

    By Feb. 8, 2024
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    Alexander Koerner via Getty Images
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    Google’s cookie deprecation plans draw fresh watchdog pushback

    Google claimed a report from the IAB Tech Lab is riddled with “dozens of fundamental errors, inaccuracies and instances of incomplete information.”

    By Updated Feb. 6, 2024
  • A presentation at NBCU's One23 conference
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    Courtesy of NBCUniversal
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    NBCU streamlines premium CTV ad buys at local level for auto brands

    Auto dealers for launch partner Volkswagen of America can use the tool to target consumers in local markets across NBCU’s portfolio.

    By Aaron Baar • Feb. 5, 2024
  • A Madewell sign sticks out from a brick building against a blue sky.
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    Daphne Howland/Marketing Dive
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    J. Crew awards media AOR duties to PMG following Madewell success

    The independent agency won the AOR appointment on the strengths of its data-driven Alli platform and an alignment around inclusivity.

    By Feb. 5, 2024
  • A trio of stills show actor Stephen Tobolowsky buying Lay's chips at a grocery checkout line.
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    Permission granted by Frito-Lay North America
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    Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC

    Disney, Ryan Reynolds’ Maximum Effort and Kimmelot developed custom spots that accounted for one-third of ABC’s commercial inventory on Feb. 2.

    By Feb. 1, 2024
  • Photo of Out of Focus IT Technician Turning on Data Server.
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    gorodenkoff via Getty Images
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    Dentsu adds new AI tools in expansion of AWS partnership

    In a test, the agency improved productivity by combining technology with local teams’ knowledge to customize advertising use cases.

    By Aaron Baar • Jan. 29, 2024
  • An array of Ocean Spray products with new labels
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    Courtesy of Ocean Spray Cranberries, Inc.
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    Ocean Spray reveals first major brand overhaul in 20-plus years

    The 95-year-old cranberry co-op teamed with creative studio Stone Strategy & Design to highlight a "wildly uncommon" approach to culture and creativity.

    By Jan. 29, 2024
  • Individuals and robots working together on brainstorming ideas.
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    Nuttapreya Sirisommai via Getty Images
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    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • Publicis Global CEO Arthur Sadoun shares a presentation about the company's AI plans
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    Retrieved from Publicis on January 25, 2024
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    Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI

    The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.

    By Jan. 25, 2024
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Deep Dive

    What Apple’s adoption of RCS for iPhones could mean for marketers

    Businesses using the richer text messaging format are expected to drive global operator revenue of RCS to $8 billion in 2025 on the heels of Apple’s move.

    By Jan. 25, 2024
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    Leon Neal / Staff via Getty Images
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    What marketers can expect as Google rolls out conversational AI in search ads

    The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.

    By Jan. 23, 2024
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    Nikada via Getty Images
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    LiveRamp boosts data clean room capabilities with Habu acquisition

    The deal will help LiveRamp offer data collaboration at scale so brands and agencies can securely share first-party data to create personalized marketing.

    By Aaron Baar • Jan. 22, 2024
  • Person working with computers and data systems in office
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    SeventyFour via Getty Images
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    Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins

    With the death of the cookie near and channels like CTV continuing to grow, advertisers’ needs for robust identity solutions are increasing.

    By Jan. 18, 2024
  • Futuristic robot solves jigsaw puzzle together with a businessman
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    CreativaImages via Getty Images
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    Deep Dive

    How generative AI could solve the cookie deprecation puzzle in 2024

    Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.

    By Jan. 16, 2024
  • A picture of a person looking at a mobile phone
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    elmaine Donson via Getty Images
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    Global mobile ad spend to reach $402B in 2024 fueled by social, creators

    The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

    By Aaron Baar • Jan. 11, 2024
  • Rita Ferro on stage at Disney Tech & Data Showcase
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    Courtesy of Disney Advertising
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    Disney ties mood to messaging with contextual ads amid ad-tech roll-out

    The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase.

    By Jan. 11, 2024
  • Businessperson with balancing balls newtons cradle and business target
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    CreativaImages via Getty Images
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    Deep Dive

    8 predictions for 2024 as marketing seeks a new normal

    Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.

    By , , , Jan. 9, 2024
  • A hand holds a smartphone with a Google ad that is also on a computer screen
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    Courtesy of Instacart
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    Instacart seeks off-site retail media scale with Google Shopping ads pact

    The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.

    By Jan. 9, 2024