Jessica Hammers
EditorJess Hammers is an editor with Marketing Dive. An Ohio native, she graduated from Ohio University’s E.W. Scripps School of Journalism in 2020. Before joining Marketing Dive, she was an associate editor at a regional business magazine. She enjoys staying active outdoors and expanding her collection of plants.
363 articles by Jessica Hammers
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Meta streamlines AI use for brands with new business agent, creative tools
Oct. 2, 2025 -
Top marketing conferences to attend in 2026
Oct. 1, 2025 -
DraftKings bets on NBCU’s wide sports reach with multiyear ad deal
Sept. 30, 2025 -
Sephora cozies up to beauty creators with new affiliate program
Sept. 23, 2025 -
How Lee’s new brand platform reasserts its denim authority
Sept. 22, 2025 -
Best Buy builds retail media chops with in-store takeovers, sports deals
Sept. 18, 2025 -
Journeys remixes ‘90s hit for debut of ‘Life on Loud’ brand platform
Sept. 15, 2025 -
Meta deepens AI focus for latest suite of brand advertiser solutions
Sept. 11, 2025 -
Mary Kay combats brand myths with social media series targeting Gen Z
Sept. 11, 2025 -
T-Mobile taps into NFL hype as top sponsor of George Kittle series
Sept. 9, 2025 -
Inside Peach & Lily’s unconventional influencer marketing strategy
Sept. 4, 2025 -
Depop eyes larger US presence with ads touting style ‘Depopelgangers’
Sept. 2, 2025 -
TikTok spotlights its influence on music culture for global campaign
Aug. 28, 2025 -
Little Caesars dials up NFL marketing with deals, co-branded campaign
Aug. 26, 2025 -
White Castle sponsors NIL-focused podcast to engage football fans
Aug. 25, 2025 -
DoorDash boosts college football marketing with seasonal rewards, events
Aug. 21, 2025 -
Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign
Aug. 19, 2025 -
Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze
Aug. 18, 2025 -
TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series
Aug. 13, 2025 -
How to win back-to-school marketing as American Eagle’s big bet blows up
Aug. 12, 2025 -
E.l.f. argues against overpriced cosmetics with legal-themed campaign
Aug. 11, 2025 -
Olipop appeals to young men with SpongeBob flavor, Roblox experience
Aug. 7, 2025 -
Disney touts brand tie-ups, multi-platform reach for ‘Project Runway’
July 31, 2025 -
Velveeta says ‘Respect the Drip’ for first major campaign in 2 years
July 24, 2025 -
Why American Eagle tapped Sydney Sweeney for its priciest campaign yet
July 23, 2025