Jessica Hammers
EditorJess Hammers is an editor with Marketing Dive. An Ohio native, she graduated from Ohio University’s E.W. Scripps School of Journalism in 2020. Before joining Marketing Dive, she was an associate editor at a regional business magazine. She enjoys staying active outdoors and expanding her collection of plants.
385 articles by Jessica Hammers
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Starbucks links with MrBeast to fuel Prime Video competition series
Dec. 29, 2025 -
Athletic Brewing links with OpenTable in latest bid to sober-curious
Dec. 18, 2025 -
Meta streamlines brands’ creator partnerships with AI-powered updates
Dec. 11, 2025 -
Gap’s CMO on leveraging the brand’s Katseye success for the holidays
Dec. 9, 2025 -
How the best marketing campaigns of 2025 navigated uncertain times
Dec. 9, 2025 -
Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’
Dec. 4, 2025 -
Boss, Lancôme open virtual boutiques with Snapchat’s shoppable AR
Dec. 2, 2025 -
Why American Eagle tapped Martha Stewart to extend beyond Gen Z
Nov. 25, 2025 -
How Gen Z is reshaping holiday marketing — and what brands can do about it
Nov. 19, 2025 -
E.l.f. bets on power of sound for kinder social media algorithms
Nov. 13, 2025 -
Home Depot’s heartfelt holiday ads showcase Christmas tree farmers
Nov. 10, 2025 -
Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity
Nov. 4, 2025 -
Best Buy bets on sports, creators to serve up holiday gifting inspiration
Nov. 3, 2025 -
Target brings back ‘Hot Santa,’ adds new characters to holiday push
Oct. 30, 2025 -
E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign
Oct. 28, 2025 -
Inclusive marketing ‘in paralysis’: How brands can reject the standstill
Oct. 27, 2025 -
Top takeaways from Advertising Week 2025 marketers need to know
Oct. 23, 2025 -
True Religion targets women, college sports fans in holiday campaign
Oct. 23, 2025 -
How DoorDash Ads balances advertiser needs with the consumer experience
Oct. 16, 2025 -
E.l.f., MAC on driving growth through inclusivity — and tips for others
Oct. 9, 2025 -
How brand expectations for creator AORs are evolving as investment grows
Oct. 8, 2025 -
Why brands should stand firm on their values despite the fear of backlash
Oct. 7, 2025 -
Meta streamlines AI use for brands with new business agent, creative tools
Oct. 2, 2025 -
Top marketing conferences to attend in 2026
Oct. 1, 2025 -
DraftKings bets on NBCU’s wide sports reach with multiyear ad deal
Sept. 30, 2025