Jessica Hammers
EditorJess Hammers is an editor with Marketing Dive. An Ohio native, she graduated from Ohio University’s E.W. Scripps School of Journalism in 2020. Before joining Marketing Dive, she was an associate editor at a regional business magazine. She enjoys staying active outdoors and expanding her collection of plants.
377 articles by Jessica Hammers
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How Gen Z is reshaping holiday marketing — and what brands can do about it
Nov. 19, 2025 -
E.l.f. bets on power of sound for kinder social media algorithms
Nov. 13, 2025 -
Home Depot’s heartfelt holiday ads showcase Christmas tree farmers
Nov. 10, 2025 -
Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity
Nov. 4, 2025 -
Best Buy bets on sports, creators to serve up holiday gifting inspiration
Nov. 3, 2025 -
Target brings back ‘Hot Santa,’ adds new characters to holiday push
Oct. 30, 2025 -
E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign
Oct. 28, 2025 -
Inclusive marketing ‘in paralysis’: How brands can reject the standstill
Oct. 27, 2025 -
Top takeaways from Advertising Week 2025 marketers need to know
Oct. 23, 2025 -
True Religion targets women, college sports fans in holiday campaign
Oct. 23, 2025 -
How DoorDash Ads balances advertiser needs with the consumer experience
Oct. 16, 2025 -
E.l.f., MAC on driving growth through inclusivity — and tips for others
Oct. 9, 2025 -
How brand expectations for creator AORs are evolving as investment grows
Oct. 8, 2025 -
Why brands should stand firm on their values despite the fear of backlash
Oct. 7, 2025 -
Meta streamlines AI use for brands with new business agent, creative tools
Oct. 2, 2025 -
Top marketing conferences to attend in 2026
Oct. 1, 2025 -
DraftKings bets on NBCU’s wide sports reach with multiyear ad deal
Sept. 30, 2025 -
Sephora cozies up to beauty creators with new affiliate program
Sept. 23, 2025 -
How Lee’s new brand platform reasserts its denim authority
Sept. 22, 2025 -
Best Buy builds retail media chops with in-store takeovers, sports deals
Sept. 18, 2025 -
Journeys remixes ‘90s hit for debut of ‘Life on Loud’ brand platform
Sept. 15, 2025 -
Meta deepens AI focus for latest suite of brand advertiser solutions
Sept. 11, 2025 -
Mary Kay combats brand myths with social media series targeting Gen Z
Sept. 11, 2025 -
T-Mobile taps into NFL hype as top sponsor of George Kittle series
Sept. 9, 2025 -
Inside Peach & Lily’s unconventional influencer marketing strategy
Sept. 4, 2025