345 articles by Jessica Hammers

• TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series

  Aug. 13, 2025

• How to win back-to-school marketing as American Eagle’s big bet blows up

  Aug. 12, 2025

• E.l.f. argues against overpriced cosmetics with legal-themed campaign

  Aug. 11, 2025

• Olipop appeals to young men with SpongeBob flavor, Roblox experience

  Aug. 7, 2025

• Disney touts brand tie-ups, multi-platform reach for ‘Project Runway’

  July 31, 2025

• Velveeta says ‘Respect the Drip’ for first major campaign in 2 years

  July 24, 2025

• Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

  July 23, 2025

• Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

  July 21, 2025

• Pacsun spotlights mall culture for denim campaign targeting Gen Z

  July 16, 2025

• Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

  July 15, 2025

• American Eagle drives in-store back-to-school shopping with Snap Map

  July 10, 2025

• 7 successful marketing campaigns that met 2025’s chaos with determination

  July 8, 2025

• Sephora doles out Lyft credits to transport shoppers to its stores

  July 2, 2025

• IAB standardizes gaming campaign measurement with new framework

  June 30, 2025

• Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

  June 26, 2025

• Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings

  June 25, 2025

• Olipop turns fans into influencers for pennies with PR boxes on Amazon

  June 24, 2025

• E.l.f. brings AI-powered color-matching for makeup to Pinterest

  June 17, 2025

• E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

  June 12, 2025

• Apple takes measured approach to AI updates at developers conference

  June 10, 2025

• Walmart challenges consumer perceptions with ‘Who Knew?’ campaign

  June 9, 2025

• Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

  June 5, 2025

• Marketing to Gen Alpha: How brands can win over the next generation

  May 29, 2025

• Why McCain Foods made an AR mobile game to teach regenerative farming

  May 22, 2025

• Pepsi crashes barbecues to rid them of Coke in latest stunt

  May 15, 2025

• Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

  May 8, 2025

• Why QVC is targeting Gen X with a TikTok livestream shopping event

  May 6, 2025

• Pantene turns Alix Earle’s viral TikTok post into collection, campaign

  May 1, 2025

• Sephora stakes its claim in skin care with multichannel campaign

  April 29, 2025

• NFL, Adobe team up for AI-powered league and fan-generated content

  April 24, 2025

• Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

  April 18, 2025

• Kids entertainment brand CoComelon lends a hand in first brand campaign

  April 17, 2025

• BeReal launches US advertising platform led by former TikTok exec

  April 10, 2025

• Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning

  April 8, 2025

• Wendy’s nets nearly 52M impressions in single day with Snap ad product

  April 3, 2025

• Why Olaplex is leading with emotion for its latest refresh, campaign

  April 2, 2025

• Hellmann’s turns ketchup into currency to push mayo, fries combo

  March 31, 2025

• Coors Light taps AI to turn baseball fans’ obstructed views into brews

  March 27, 2025

• Estée Lauder dupes beauty sleep with Kristen Bell for global campaign

  March 24, 2025

• How TikTok’s new search ad format helps Eventbrite inspire eventgoers

  March 20, 2025

• Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign

  March 18, 2025

• Buffalo Wild Wings riffs on infomercial tropes for March Madness

  March 13, 2025

• Clorox tests emotional response to cleaning for new brand platform

  March 11, 2025

• Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads

  March 10, 2025

• Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads

  March 6, 2025

• Saucony celebrates intersection of running and culture for global ads

  March 4, 2025

• Gap and Parker Posey celebrate self-expression in spring campaign

  Feb. 27, 2025

• E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

  Feb. 20, 2025

• NYX teams with DraftKings for Super Bowl LIX predictions game

  Feb. 6, 2025

• Bliss takes on ‘Sephora kids’ in a bid for elder millennials, Gen X

  Feb. 4, 2025

• NYX blends music and makeup for TikTok-focused mixtape

  Jan. 23, 2025

• McDonald’s amplifies mobile app with Pokémon Happy Meal

  Jan. 22, 2025

• How marketers can stay reactive as a TikTok ban looms

  Jan. 16, 2025

• Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience

  Jan. 8, 2025

• 10 marketing predictions for 2025 as new era of productivity dawns

  Jan. 7, 2025

• Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals

  Jan. 3, 2025

• EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign

  Dec. 19, 2024

• Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines

  Dec. 17, 2024

• Orangetheory introduces brand revamp with ‘Every Reason is the Right Reason’

  Dec. 16, 2024

• Facebook global ad revenue to surpass $100B in 2024: WARC

  Dec. 12, 2024

• Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’

  Dec. 11, 2024

• E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge

  Dec. 5, 2024

• Cheez-It adds absurd ‘fantaseez’ to college bowl game playbook

  Dec. 5, 2024

• 7 top campaigns from 2024 and the tactics that drove success

  Dec. 3, 2024

• How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far

  Nov. 26, 2024

• Apple begins selling News ads directly as its advertising ambitions grow

  Nov. 21, 2024

• Lexus marks 25 years of ‘December to Remember’ with nostalgic ads

  Nov. 19, 2024

• Knorr targets zillennials in campaign celebrating holiday cooking blunders

  Nov. 18, 2024

• Kroger plans Shop the Scene experience on Hulu for holiday campaign

  Nov. 14, 2024

• ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

  Nov. 13, 2024

• DoorDash puts fresh spin on family meals for Hispanic Gen Zers

  Nov. 11, 2024

• Burger King doles out holiday deals with immersive mobile app experience

  Nov. 7, 2024

• SharkNinja and David Beckham help consumers ‘Ninja the Holidays’

  Nov. 4, 2024

• Snap doubles number of advertisers in Q3 as AI, AR bets persist

  Oct. 31, 2024

• How L’Oréal’s bigger Pinterest bets are winning over Gen Z

  Oct. 28, 2024

• Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign

  Oct. 24, 2024

• E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt

  Oct. 22, 2024

• Rare Beauty celebrates ‘Every Side of You’ for first global campaign

  Oct. 21, 2024

• JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart

  Oct. 17, 2024

• KFC is battle-ready in satirical campaign for chicken tenders debut

  Oct. 15, 2024

• How a focus on performance marketing has cost brands trillions: report

  Oct. 10, 2024

• Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch

  Oct. 8, 2024

• 5 ways marketers can master RCS for mobile messaging

  Oct. 3, 2024

• Top marketing conferences to attend in 2025

  Oct. 1, 2024

• Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

  Oct. 1, 2024

• Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas

  Sept. 19, 2024

• Dentsu supports next-gen creatives with House of Creators on Roblox

  Sept. 16, 2024

• Roblox blurs lines between gaming, commerce with Shopify integration

  Sept. 12, 2024

• PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign

  Sept. 10, 2024

• ‘The year of implementation’: How marketers are leveraging AI on mobile

  Sept. 5, 2024

• How Barbie is giving fresh energy to its tagline and catching WNBA fever

  Aug. 30, 2024

• Fireball fuels football rivalries with first-ever paid TikTok campaign

  Aug. 29, 2024

• General Mills teams with Kelce brothers for Cereal Training Camp

  Aug. 26, 2024

• CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads

  Aug. 26, 2024

• Totino’s enters breakfast category with retro ads targeting Gen Z

  Aug. 22, 2024

• Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign

  Aug. 15, 2024

• LG boosts home appliances with competition show on Prime Video

  Aug. 13, 2024

• Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in

  Aug. 12, 2024

• Serta links with Olympic gold medalist to promote iComfort Pro mattress

  Aug. 8, 2024

• Back-to-school 2024: How brands can win younger consumers as uncertainty endures

  Aug. 8, 2024

• Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign

  Aug. 1, 2024

• Spotify revamps self-serve ad platform on heels of record Q2

  July 25, 2024

• Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign

  July 25, 2024

• Best Buy refreshes brand with new tagline and ‘spokeshologram’

  July 23, 2024

• Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series

  July 18, 2024

• Audible brings storybooks to life with innovative global AR campaign

  July 17, 2024

• 6 campaigns that signaled a creative resurgence in H1 2024

  July 10, 2024

• McDonald’s links with anime series for app-exclusive sauce

  July 3, 2024

• E.l.f. tests real-world commerce on Roblox via Walmart tech

  July 1, 2024

• Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’

  June 27, 2024

• Chipotle extends coveted Celebrity Card to fans on social media

  June 25, 2024

• NBCU unveils Paris Creator Collective for Olympics coverage

  June 18, 2024

• Why E.l.f. stepped into the wild for its latest entertainment play

  June 18, 2024

• Walmart signs as partner for Forbes’ inaugural Creator Upfronts

  June 14, 2024

• Apple unveils Apple Intelligence, OpenAI partnership at WWDC

  June 11, 2024

• Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative

  June 10, 2024

• Givenchy Beauty makes over Roblox space for Pride Month

  June 6, 2024

• CTV closes in on linear for consumer ad attention, report finds

  June 4, 2024

• LG fuels positivity on social media with ‘Optimism your feed’ playlist

  May 30, 2024

• Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign

  May 29, 2024

• E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’

  May 23, 2024

• Kiss rides the ‘ImPress Express’ to promote ease of press-on products

  May 23, 2024

• Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok

  May 20, 2024

• Pinterest teams with Real Simple for magazine’s first shoppable issue

  May 16, 2024

• Welch’s Fruit Snacks debuts largest-ever campaign with Gordon Ramsay

  May 14, 2024

• Thomas’ revives breakfast with first brand character in 144-year history

  May 13, 2024

• Coca-Cola’s Innocent Drinks eclipses first-party data goals with QR code ads

  May 9, 2024

• Absolut combats AI bias in fashion with 10K diverse image prompts

  May 7, 2024

• Pinterest credits shoppability, AI investments for ‘milestone’ Q1

  May 2, 2024

• Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z

  April 30, 2024

• Hellmann’s launches SOS mission to save mayo from extinction

  April 18, 2024

• Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt

  April 16, 2024

• Powerade empowers athletes who ‘take a pause’ for global campaign timed to Olympics

  April 12, 2024

• Applebee’s taps NFL star as undercover server to promote new burger

  April 11, 2024

• Quaker illustrates the power of mornings with interactive photo series

  April 11, 2024

• Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

  April 8, 2024

• Chipotle levels up gaming efforts with Tekken 8 in-game perks, menu item

  April 8, 2024

• Kraft cooks up brand refresh, creative platform for unified sauce line

  April 3, 2024

• Velveeta unveils cheese-inspired hair dye with Julia Fox

  April 1, 2024

• Instacart powers third-party integrations with developer platform

  March 27, 2024

• McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module

  March 25, 2024

• Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards programs

  March 25, 2024

• Why the latest TikTok ban attempt is different — and what it means for marketers

  March 21, 2024

• Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging

  March 19, 2024

• How brands have activated on the Apple Vision Pro so far

  March 14, 2024

• GNC fuels everyday workout routines for March Madness tie-up

  March 12, 2024

• Michaels promotes online MakerPlace with ‘Respect the Handmade’

  March 8, 2024

• Apple highlights iPhone 15 Pro in live-action manga film

  March 7, 2024

• Don Julio goes beyond the bottle for Apple Vision Pro experience

  March 5, 2024

• Spanx pushes into apparel with first-ever global campaign

  March 4, 2024

• How Athleta’s ‘Find Your Movement’ campaign evolves the brand

  March 1, 2024

• Olipop seeks best friend creator duo for expenses-paid national tour

  Feb. 29, 2024

• Smokey Bear travels through the decades for 80th anniversary ad

  Feb. 26, 2024

• Pepsi teams with Shaq, Reebok for sneakers that carry mini cans

  Feb. 22, 2024

• Android says green text bubbles are costing iPhone users love

  Feb. 15, 2024

• E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro

  Feb. 5, 2024

• Jif tackles ‘celery neglect’ on game day with free peanut butter

  Feb. 1, 2024

• Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

  Jan. 30, 2024

• What Apple’s adoption of RCS for iPhones could mean for marketers

  Jan. 25, 2024

• Finish brings football rivalries to the kitchen with Team Whistle

  Jan. 22, 2024

• Norton combats online scams with Dan Levy, Instagram game

  Jan. 18, 2024

• Bubly hydrates Dry January participants with ‘press for bubly’ button

  Jan. 11, 2024

• Inside the creator marketing trends expected to go viral in 2024

  Jan. 11, 2024

• 8 predictions for 2024 as marketing seeks a new normal

  Jan. 9, 2024

• FanDuel gives Gronk another shot in Super Bowl marketing blitz

  Jan. 9, 2024

• Totino’s teams with Pete Davidson to rescue football fans from ‘flat’ pizza

  Jan. 8, 2024

• Snap names Samba TV measurement partner in pitch to entertainment advertisers

  Jan. 4, 2024

• Hotels.com recruits NBA stars to promote mobile app, loyalty program

  Dec. 19, 2023

• YouTube reinforces brand safety for growing Shorts format

  Dec. 14, 2023

• Oscar Mayer, Mint Mobile dole out free bacon for national campaign

  Dec. 12, 2023

• Pizza Hut celebrates delivery drivers with QR code doormat and free pizza

  Dec. 11, 2023

• Advertisers will ramp up spend on creators in 2024, IAB forecasts

  Dec. 7, 2023

• Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway

  Dec. 4, 2023

• Gillette encourages gamers to ‘hit reset’ for global campaign

  Nov. 30, 2023

• How the best marketing campaigns of 2023 mastered pop culture nostalgia

  Nov. 29, 2023

• Pop-Tarts unveils edible mascot for inaugural bowl game

  Nov. 28, 2023

• Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’

  Nov. 20, 2023

• Sleigh the season: Will caution stifle the holidays or can marketers win?

  Nov. 16, 2023

• Lego uses AR for transatlantic snowball throwing contest

  Nov. 14, 2023

• How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

  Nov. 9, 2023

• Amazon embraces the joy of friendship for global holiday campaign

  Nov. 7, 2023

• Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses

  Oct. 26, 2023

• Inside J.C. Penney’s holiday marketing strategy

  Oct. 25, 2023

• Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

  Oct. 23, 2023

• Gap looks to its heritage for ‘Gifted’ holiday marketing campaign

  Oct. 23, 2023

• How Meta, TikTok ad-free tiers could impact advertiser budgets

  Oct. 12, 2023

• Snapchat courts brands with interactive Halloween series starring creators

  Oct. 9, 2023

• Why Olaplex created a faux product to address dupe culture on TikTok

  Oct. 5, 2023

• Threads still poses a threat to X despite slowed growth, analysis finds

  Sept. 28, 2023

• American Eagle bets on QR codes for OMJeans NYC takeover

  Sept. 14, 2023

• Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

  Sept. 12, 2023

• DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

  Sept. 11, 2023

• World Surfing League promotes finals with Candy Crush tournament

  Sept. 7, 2023

• Could Peloton’s brand refresh mark the start of its comeback?

  Sept. 6, 2023

• Chipotle takes Gen Z behind the scenes to recruit new employees

  Aug. 31, 2023

• How Gap put a fresh spin on nostalgia for its fall campaign

  Aug. 29, 2023

• NFL spoofs scripted rumors in star-studded kickoff campaign

  Aug. 28, 2023

• Marketers trialing Threads say it comes at the expense of Instagram, Facebook

  Aug. 24, 2023

• Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

  Aug. 23, 2023

• Amazon brings sponsored product ads to third-party apps, sites

  Aug. 17, 2023

• Welch’s OKs parents stealing Fruit Snacks in first-ever storybook

  Aug. 15, 2023

• Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace

  Aug. 11, 2023

• Back-to-school 2023: Can marketing transcend the turbulence?

  Aug. 8, 2023

• Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

  Aug. 3, 2023

• Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

  July 31, 2023

• What Apple’s iOS 17 privacy shift means for marketers

  July 27, 2023

• Gatorade teams with Meta, The Weather Channel for summer PSA

  July 25, 2023

• Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR

  July 20, 2023

• Coke helps festival-goers drop a track with generative AI music studio

  July 18, 2023

• Amazon resurfaces ‘spend less’ messaging for back-to-school ads

  July 17, 2023

• Bumble matches with ‘Barbie’ to help singles strike up conversations

  July 13, 2023

• 6 campaigns that broke through the creative rut of H1 2023

  July 11, 2023

• NYT’s Wordle debuts new mobile ad format with DoorDash

  July 6, 2023

• Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

  June 27, 2023

• Circle K pilots new Rewarded AR ads in Pokémon Go

  June 22, 2023

• Pinterest doubles down on vertical video for seasonal ad strategy

  June 15, 2023

• Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

  June 14, 2023

• Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

  June 8, 2023

• Apple focuses on personal experiences for iOS 17 at WWDC reveal

  June 6, 2023

• Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration

  June 5, 2023

• How legacy beauty brands are aging down to reach Gen Z

  June 2, 2023

• Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

  June 1, 2023

• Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

  May 25, 2023

• 71% of CMOs lack the budget needed to execute marketing strategy in 2023

  May 23, 2023

• Meta makes it easier to apply deals in-feed for Facebook

  May 22, 2023

• L.L. Bean ditched social media for May — here’s how it’s going so far

  May 18, 2023

• Google boosts AI chatbot Bard with visual search, third-party plug-ins

  May 11, 2023

• Minute Maid’s first global campaign supports new unified visual identity

  May 9, 2023

• Oatly challenges Big Dairy over climate impact with free advertising offer

  May 8, 2023

• Inside Chipotle’s record-breaking Twitter promotion

  May 4, 2023

• YouTube embellishes Shorts ads as monetization struggles endure

  May 2, 2023

• Snap credits first quarterly revenue drop to shifting ad biz

  May 1, 2023

• Haribo fills social feeds with only happy news

  April 27, 2023

• Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

  April 25, 2023

• Gopuff positions itself as go-to munchies delivery app for 4/20

  April 20, 2023

• Kind promotes sustainability with Snapchat tie-up, VR experience

  April 18, 2023

• American Eagle brings secondhand clothing shop to Snapchat

  April 17, 2023

• Pinterest latest to add additional safety protocols for younger users

  April 13, 2023

• Oscar Mayer enters the weddings biz with Wienermobile of Love

  April 11, 2023

• Amazon Prime Video’s ‘Marvelous Mrs. Maisel’ takes over Fifth Avenue

  April 10, 2023

• TikTok remains top social app for teens despite drop in favorability, study finds

  April 6, 2023

• Maybelline taps SNL star for ‘90s-inspired music video

  April 4, 2023

• Clinique heads to music festival with immersive hub

  April 3, 2023

• American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok

  March 30, 2023

• Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

  March 22, 2023

• Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

  March 16, 2023

• Amazon Prime embraces mustaches in global campaign with Olivia Wilde

  March 14, 2023

• Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

  March 13, 2023

• Coke brings world-renowned art to life in ‘Masterpiece’ push

  March 9, 2023

• QuickBooks caters to film tourists by highlighting small business cameos

  March 7, 2023

• E.l.f. Cosmetics pens new song in big bet on O Face lipstick

  March 6, 2023

• Do Meta, Snap’s new AI bets signal a social media shift?

  March 2, 2023

• Maybelline enlists its first-ever digital avatar for mascara launch

  Feb. 28, 2023

• Why Kind keeps it simple in latest wellness-focused marketing play

  Feb. 27, 2023

• 81% of consumers embraced influencer marketing in the past year, study finds

  Feb. 23, 2023

• Patrón Tequila serves AI-generated cocktails for National Margarita Day

  Feb. 21, 2023

• How social media marketing for Super Bowl LVII performed against traditional ads

  Feb. 15, 2023

• Inside State Farm’s Super Bowl LVII mobile strategy

  Feb. 9, 2023

• ZipRecruiter partners with Ant-Man to showcase job-seeking tech

  Feb. 7, 2023

• Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads

  Feb. 2, 2023

• Many brands are ‘reluctant buyers’ of ads on retail media networks

  Jan. 31, 2023

• Busch Light enlists Sarah McLachlan for Super Bowl LVII

  Jan. 30, 2023

• What TikTok’s shifting US presence means for social media

  Jan. 26, 2023

• Martha Stewart makes metaverse debut with Oreo

  Jan. 24, 2023

• Gatorade marks Fast Twitch rollout with big game giveaway

  Jan. 23, 2023

• YouTube reclaims VidCon title sponsorship, replacing TikTok

  Jan. 19, 2023

• 9 marketing trends to watch as 2023 tests transformation bets

  Jan. 18, 2023

• Ketel One vodka embraces cocktail culture in new campaign

  Jan. 17, 2023

• What Instagram’s Shop tab removal means for social media

  Jan. 12, 2023

• H&M centers on sustainability for Roblox activation

  Jan. 5, 2023

• Nature Made rejects age-old wellness ploys for New Year’s push

  Jan. 4, 2023

• Digital ad spend in November declined for first time since 2020

  Dec. 21, 2022

• 8 times celebrities showed they still have marketing star power in 2022

  Dec. 20, 2022

• Consumer support for ads in streaming services remains solid, study finds

  Dec. 20, 2022

• Why Logitech added BeReal to its holiday marketing plans

  Dec. 15, 2022

• Coca-Cola promotes sustainability advances with ‘Recycled Records’

  Dec. 14, 2022

• Downy Unstopables recruits masked celebrity for build up to Super Bowl

  Dec. 13, 2022

• Starbucks ties NFTs to loyalty program in beta launch

  Dec. 12, 2022

• 9 campaigns that boosted the mood in 2022

  Dec. 12, 2022

• E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

  Dec. 8, 2022

• Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

  Dec. 7, 2022

• Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi

  Dec. 5, 2022

• Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release

  Nov. 23, 2022

• PepsiCo bridges snacks and beverages for shared holiday ad

  Nov. 22, 2022

• Twitch bets on livestream shopping with expanded holiday programming

  Nov. 21, 2022

• Campaign Trail: Why Lexus said no to the yellow brick road

  Nov. 18, 2022

• Allstate sparks mocktail inspiration on Instagram in safe driving push

  Nov. 17, 2022

• Kraft Heinz enlists diners to urge restaurants to offer its ketchup

  Nov. 16, 2022

• Frito-Lay deepens World Cup strategy with age-old naming debate

  Nov. 15, 2022

• Gift giving meets revenge living: Why experiences are so important this holiday season

  Nov. 14, 2022

• The value of blending: Inside E.l.f’s post-cookie mobile strategy

  Nov. 10, 2022

• Amazon expands wellness biz with Planet Fitness tie-up

  Nov. 9, 2022

• Peloton goes beyond the workout for holiday push

  Nov. 8, 2022

• Pacsun expands metaverse presence for the holidays

  Nov. 7, 2022

• How brands can leverage Apple’s Live Activities feature

  Nov. 3, 2022

• Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign

  Nov. 2, 2022

• Inside American Eagle’s holiday social media strategy

  Oct. 31, 2022

• Apple draws Meta’s ire again with new policy around boosted posts

  Oct. 27, 2022

• Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day

  Oct. 26, 2022

• Outback Steakhouse expands NIL partnerships for latest campaign

  Oct. 25, 2022

• Why brands should go beyond a metaverse cameo

  Oct. 21, 2022

• More than a crunch: How a 1.5 second tune changed the Tostitos brand

  Oct. 20, 2022

• American Eagle CMO says now’s the time for marketers to take risks

  Oct. 19, 2022

• Why Liquid Death doesn’t chase viral social media trends

  Oct. 18, 2022

• Caught in the funnel: How to make social media Gen Z’s one-stop-shop

  Oct. 13, 2022

• TikTok hints at US product fulfillment centers — here’s what it means for marketers

  Oct. 13, 2022

• Mentos sustainability campaign ‘proves’ racoons are better at recycling

  Oct. 12, 2022

• Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

  Oct. 11, 2022

• Marketers ramp up promotions to curb expected holiday lows, survey says

  Oct. 10, 2022

• Let’s get real: What TikTok’s BeReal lookalike means for marketers

  Oct. 6, 2022

• Coach recruits Lil Nas X as brand pivots towards expressive luxury

  Oct. 5, 2022

• Jack in the Box seeks full-time Twitch streamer

  Oct. 3, 2022

• FuboTV reports success for advertisers using Unified ID 2.0

  Oct. 3, 2022

• Heinz recruits vegetarian vampire for return of Tomato Blood ketchup

  Sept. 29, 2022

• Hpnotiq liqueur appeals to Gen Z with blue-hued metaverse push

  Sept. 22, 2022

• How an empowered creator economy is challenging marketers

  Sept. 20, 2022

• How Patagonia’s shakeup challenges marketers to act on sustainability

  Sept. 16, 2022

• TikTok brand loyalty soars as Instagram, Facebook lose ground

  Sept. 15, 2022

• Pinterest takes up social media negatives like doomscrolling in campaign

  Sept. 12, 2022

• Gap highlights culture shapers with ‘Icons’ campaign, NFT contest

  Sept. 7, 2022

• McDonald’s plays off Sprite virality with hip-hop anthem

  Aug. 31, 2022

• Instacart partners with Lizzo for most extensive campaign to date

  Aug. 25, 2022

• Pepsi prepares for NFL season with fridge-TV combo, new commercials

  Aug. 18, 2022

• Hot Pockets leans into gaming community with creator contest

  Aug. 17, 2022

• Wish rebrands in attempt to stay afloat against competition

  Aug. 12, 2022

• Pacsun hits 2M TikTok followers in brand identity push

  Aug. 11, 2022

• Back-to-school challenges marketers as shoppers focus on savings

  Aug. 10, 2022

• Bumble celebrates Black dating experiences in YouTube series

  Aug. 8, 2022

• Nature Valley brings rewards to TikTok for sustainable back-to-school push

  Aug. 3, 2022

• French’s slings mustard-flavored donuts in experiential push

  Aug. 2, 2022

• L.L. Bean flexes durability in consumer-led campaign

  July 28, 2022

• SoulCycle exchanges used Peloton bikes for in-person classes

  July 27, 2022

• Gap reaffirms inclusivity theme in back-to-school campaign

  July 27, 2022

• Chipotle's Buy the Dip game will give away $200K in crypto

  July 25, 2022

• Ad spend recedes in June for first decline in 15 months, study says

  July 21, 2022

• Amazon Business debuts first major campaign in grab at office supplies category

  July 19, 2022

• NBCU, Peacock bring ShoppableTV to 'Love Island USA'

  July 18, 2022

• Amazon destigmatizes spending less on kids in back-to-school ads

  July 13, 2022

• 7 campaigns that transcended the turmoil of H1 2022

  July 12, 2022

• Kroger expands programmatic capabilities for advertisers with Pacvue partnership

  July 12, 2022

• Care Bears showcases brand's caring heritage in metaverse

  July 8, 2022

• Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress

  July 7, 2022

• Amazon's new analytics tool gives brands a front-row seat to in-store shopping

  July 6, 2022

• Economic woes impact travel outlook for Gen Z and millennials, study finds

  July 5, 2022

• Reddit ramps up advertising with first US TV campaign

  June 29, 2022