Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
621 articles by Sara Karlovitch
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Streaming widens sports marketing field: Here’s what the numbers say
Jan. 9, 2026 -
Miller Lite centers IRL social interaction with new creative platform
Jan. 8, 2026 -
Cava experiments with social-first marketing via dating microseries
Dec. 18, 2025 -
How AARP built a media network to link brands with consumers over 50
Dec. 15, 2025 -
Will 2026 be more volatile for marketing? Here’s what the numbers say
Dec. 12, 2025 -
Maker’s Mark nets first sports league sponsorship with Unrivaled
Dec. 11, 2025 -
How the best marketing campaigns of 2025 navigated uncertain times
Dec. 9, 2025 -
Consumers in 2026 will be full of paradoxes, predicts Dentsu
Dec. 4, 2025 -
Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z
Nov. 28, 2025 -
The CMO-CFO relationship: Here’s what the numbers say
Nov. 21, 2025 -
Value tops shoppers’ wish lists this holiday season in new survey
Nov. 19, 2025 -
Pizza Hut dishes out holiday value in multichannel campaign
Nov. 13, 2025 -
Definition of ‘TV’ is expanding: Here’s what the numbers say
Nov. 7, 2025 -
Chewy ramps up creator storefronts ahead of holiday season
Nov. 6, 2025 -
Heineken brings group chats to life to spur in-person connections
Oct. 31, 2025 -
Xbox shoots for the moon with Snapchat activation amid pricing furor
Oct. 30, 2025 -
Mars gets spooky across multiple channels and brands for Halloween
Oct. 29, 2025 -
Entry-level marketers feel the job pinch: Here’s what the numbers say
Oct. 24, 2025 -
Top takeaways from Advertising Week 2025 marketers need to know
Oct. 23, 2025 -
Dunkin’ and Kahlúa tap Salma Hayek Pinault to boost co-branded product
Oct. 22, 2025 -
6 gaming takeaways for marketers from Advertising Week New York
Oct. 21, 2025 -
Don Julio celebrates DÃa de Muertos traditions with global pop-ups
Oct. 15, 2025 -
Social media is changing live events: Here’s what the numbers say
Oct. 10, 2025 -
From keyword to dialogue: How Hyundai optimizes for AI-driven search
Oct. 7, 2025 -
Lunazul Tequila expands NBA presence with team tie-ups, Shaq podcast
Oct. 3, 2025