Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
583 articles by Sara Karlovitch
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Why Voodoo Ranger engages board game fans to build awareness
Aug. 13, 2025 -
DEI pushback affects LGBTQ+ marketing: Here’s what the numbers say
Aug. 8, 2025 -
Loyalty programs with active communities appeal to Gen Z, study finds
Aug. 8, 2025 -
Neutrogena taps into ‘steamy’ #BookTok trend with sultry short stories
Aug. 5, 2025 -
Lunchables boasts its cool factor for back-to-school campaign
July 31, 2025 -
Geico stretches marketing reach with 8 campaigns across 7 offerings
July 29, 2025 -
Streaming and sports marketing: Here’s what the numbers say
July 25, 2025 -
Taco Bell boosts fan-created mobile orders with free advertising
July 24, 2025 -
Dairy farmers cultivate Gen Z fans on Fortnite
July 22, 2025 -
Over half of ad buyers are using generative AI for video creation: IAB
July 18, 2025 -
The General turns to Fortnite to help anxious Gen Z drivers
July 10, 2025 -
Digital marketing statistics of 2025: H1 by the numbers
July 8, 2025 -
Powerade powers up user-generated content challenge on TikTok
July 2, 2025 -
JCPenney does wedding season on a budget amid turnaround
June 30, 2025 -
Blue Moon slices into comedy for first celebrity partnership
June 26, 2025 -
Why Mars is putting its focus on Gen Z gamers with Razer partnership
June 25, 2025 -
How brands can make better use of loyalty data
June 23, 2025 -
48% of creatives identify as neurodivergent: Here’s what the numbers say
June 20, 2025 -
Magna latest to downgrade global ad spending forecast, expects $979B
June 17, 2025 -
Smirnoff Ice toasts 25 years with first global campaign
June 12, 2025 -
Grey Goose and Zoe Saldaña stir up European-inspired burnout cure
June 11, 2025 -
Lipton Hard Iced Tea unites millennials, boomers over party culture
June 9, 2025 -
CMOs increase AI investments: Here’s what the numbers say
June 6, 2025 -
WPP Media launches AI-driven tool to push beyond ID-based targeting
June 5, 2025 -
Value, not social issues, are top priorities amid tariff turmoil: Kearney
June 3, 2025