Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
612 articles by Sara Karlovitch
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The CMO-CFO relationship: Here’s what the numbers say
Nov. 21, 2025 -
Value tops shoppers’ wish lists this holiday season in new survey
Nov. 19, 2025 -
Pizza Hut dishes out holiday value in multichannel campaign
Nov. 13, 2025 -
Definition of ‘TV’ is expanding: Here’s what the numbers say
Nov. 7, 2025 -
Chewy ramps up creator storefronts ahead of holiday season
Nov. 6, 2025 -
Heineken brings group chats to life to spur in-person connections
Oct. 31, 2025 -
Xbox shoots for the moon with Snapchat activation amid pricing furor
Oct. 30, 2025 -
Mars gets spooky across multiple channels and brands for Halloween
Oct. 29, 2025 -
Entry-level marketers feel the job pinch: Here’s what the numbers say
Oct. 24, 2025 -
Top takeaways from Advertising Week 2025 marketers need to know
Oct. 23, 2025 -
Dunkin’ and Kahlúa tap Salma Hayek Pinault to boost co-branded product
Oct. 22, 2025 -
6 gaming takeaways for marketers from Advertising Week New York
Oct. 21, 2025 -
Don Julio celebrates Día de Muertos traditions with global pop-ups
Oct. 15, 2025 -
Social media is changing live events: Here’s what the numbers say
Oct. 10, 2025 -
From keyword to dialogue: How Hyundai optimizes for AI-driven search
Oct. 7, 2025 -
Lunazul Tequila expands NBA presence with team tie-ups, Shaq podcast
Oct. 3, 2025 -
Athletic Brewing makes a play for nonalcoholic beer this football season
Sept. 29, 2025 -
Gen Alpha’s $5.46T economic impact: Here’s what the numbers say
Sept. 26, 2025 -
AB InBev teams with Netflix for co-branded campaigns around live events
Sept. 23, 2025 -
Nespresso blends culture, family and coffee with Amazon-driven campaign
Sept. 19, 2025 -
Modelo honors Hispanic community to celebrate 100th anniversary
Sept. 16, 2025 -
Holiday shoppers expect less discounts in 2025: Here’s what the numbers say
Sept. 12, 2025 -
Wild Turkey nods to its roots in global ads targeting next-gen drinkers
Sept. 9, 2025 -
Modelo doubles down on college football marketing to reach sports fans
Sept. 4, 2025 -
Bud Light touts ultimate tailgating machine with ‘90s-style infomercial
Aug. 28, 2025