Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
648 articles by Sara Karlovitch
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Beverage marketer sees cost savings with agentic media-buying test
March 17, 2026 -
Nielsen: Sports continues to prop up ad-supported TV
March 16, 2026 -
Why Dove turned Reddit product feedback into a real-world campaign
March 12, 2026 -
Coors Banquet returns to live sports marketing following growth spurt
March 11, 2026 -
Anheuser-Busch boosts marketing efforts through extended MLB tie-up
March 9, 2026 -
Influencer pay lacks transparency: Here’s what the numbers say
March 6, 2026 -
Domino’s redefines celebrity meals in social-first campaign
March 5, 2026 -
Heineken looks to preserve Irish pub culture with documentary
March 3, 2026 -
How Progressive balances AI use with authenticity as scrutiny persists
Feb. 27, 2026 -
Kayak pokes fun at millennial travel anxiety in new brand platform
Feb. 26, 2026 -
IHOP promotes pancakes with low-tech aesthetics, experiential play
Feb. 25, 2026 -
Microdrama apps stand out on mobile: Here’s what the numbers say
Feb. 20, 2026 -
Butterball names Carmichael Lynch AOR in reach for year-round relevancy
Feb. 19, 2026 -
Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres
Feb. 17, 2026 -
Major League Soccer extends reach in substantial marketing push
Feb. 12, 2026 -
Dove lets Redditors do the talking in transparency-focused campaign
Feb. 10, 2026 -
Super Bowl 2026: Viewership, engagement and ads analysis
Feb. 9, 2026 -
Ortega goes for younger consumers with brand refresh
Feb. 9, 2026 -
Maintaining brand relevancy: Here’s what the numbers say
Feb. 6, 2026 -
Heineken weds friendship with fandom for global platform
Jan. 30, 2026 -
Heinz taps into Super Bowl snack culture with novelty ketchup keg
Jan. 28, 2026 -
How Campari is staking a claim in the low-alcohol market
Jan. 27, 2026 -
AI has changed holiday shopping: Here’s what the numbers say
Jan. 23, 2026 -
Jeep goes extreme with enhanced X Games partnership
Jan. 21, 2026 -
Coach expands gaming footprint with The Sims virtual fashions
Jan. 13, 2026
