Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
664 articles by Sara Karlovitch
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TikTok boosts measurement partnerships in play for advertiser confidence
April 23, 2026 -
Heinz kicks off NFL deal by inducting 57th draft pick into new club
April 21, 2026 -
Black representation drives brand opportunities: Here’s what the numbers say
April 17, 2026 -
Target puts creators at forefront of Pokémon anniversary campaign
April 16, 2026 -
Meta to shoot past Google in digital ad revenue for first time: Emarketer
April 14, 2026 -
Popeyes bites into anime fandom with ‘One Piece’ collaboration
April 13, 2026 -
Kotex displays art inspired by menstruation to confront taboos
April 9, 2026 -
Kikkoman embraces Gen Z’s love of Japanese culture in new campaign
April 7, 2026 -
Go Figure: 3 big marketing numbers from March
April 3, 2026 -
Heineken raises a glass to connecting via shared musical tastes
April 2, 2026 -
Fanta reaches out to gamers with Xbox anniversary collaboration
March 31, 2026 -
Ferrero plans largest marketing commitment to date for World Cup push
March 26, 2026 -
Apple rolls out ads for Maps as advertising revenue grows
March 25, 2026 -
Ford strengthens MLB ties through exclusive, multiyear partnership
March 23, 2026 -
Hispanic consumers and mobile in-game ads: Here’s what the numbers say
March 20, 2026 -
How Crumbl leveraged CTV to drive mobile app downloads
March 19, 2026 -
Beverage marketer sees cost savings with agentic media-buying test
March 17, 2026 -
Nielsen: Sports continues to prop up ad-supported TV
March 16, 2026 -
Why Dove turned Reddit product feedback into a real-world campaign
March 12, 2026 -
Coors Banquet returns to live sports marketing following growth spurt
March 11, 2026 -
Anheuser-Busch boosts marketing efforts through extended MLB tie-up
March 9, 2026 -
Influencer pay lacks transparency: Here’s what the numbers say
March 6, 2026 -
Domino’s redefines celebrity meals in social-first campaign
March 5, 2026 -
Heineken looks to preserve Irish pub culture with documentary
March 3, 2026 -
How Progressive balances AI use with authenticity as scrutiny persists
Feb. 27, 2026
