Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
547 articles by Sara Karlovitch
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Digital video ad spend to grow 14% in 2025: IAB
April 29, 2025 -
Media usage poised to dip in 2025: Here’s what the numbers say
April 25, 2025 -
Jim Beam ages its marketing strategy for the budget-minded consumer
April 24, 2025 -
Fiverr confronts AI concerns head-on in national marketing push
April 21, 2025 -
Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign
April 16, 2025 -
Malibu encourages work-life balance in new ad starring Brian Cox
April 14, 2025 -
The social traveler: Here’s what the numbers say
April 11, 2025 -
Dove addresses BO at concerts with music festival-focused campaign
April 7, 2025 -
Roblox scales rewarded video ad offering via Google partnership
April 1, 2025 -
Chili’s serves up ‘Office’ nostalgia at new Scranton location
March 31, 2025 -
Influencer marketing surges: Here’s what the numbers say
March 28, 2025 -
Walmart builds gaming experience, merch tied to ‘A Minecraft Movie’
March 25, 2025 -
Corona embodies the spirit of the beach in new brand platform
March 24, 2025 -
Gen Alpha tweens hold significant sway over parents’ purchases: study
March 20, 2025 -
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in
March 17, 2025 -
The future of retail media networks: Here’s what the numbers say
March 14, 2025 -
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market
March 12, 2025 -
Modelo’s college basketball ad spend jumps 48% as championship fever hits
March 5, 2025 -
Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement
March 4, 2025 -
Marketing campaign issues multiply: Here’s what the numbers say
Feb. 28, 2025 -
SkinnyPop shows off brand refresh in comedic campaign with Jennifer Aniston
Feb. 27, 2025 -
Rémy Martin celebrates local music scene in 4 US cities
Feb. 24, 2025 -
Maker’s Mark celebrates determination in global campaign
Feb. 19, 2025 -
Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV
Feb. 13, 2025 -
Super Bowl LIX: Analyzing the game’s advertising and engagement data
Feb. 10, 2025