Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter at Marketing Dive who has been covering the marketing industry from a data-forward perspective since 2022. Her beats include alcohol marketing, the evolving professional sports landscape and the growth of in-game advertising. She also regularly uses data visuals to evaluate key marketing industry trends, developments and studies. Her work has been recognized by the Jesse H. Neal Awards. You can reach Sara at [email protected].
745 articles by Sara Karlovitch
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Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film
Oct. 22, 2026 -
Courvoisier’s first global campaign in years embraces house party culture
Oct. 20, 2026 -
Amy’s Kitchen tackles ultra-processed food myths in national campaign
Oct. 19, 2026 -
Optimizing ad spend ahead of Black Friday: What the numbers say
Oct. 16, 2026 -
What marketers need to know from Advertising Week New York 2026
Oct. 16, 2026 -
E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform
Oct. 15, 2026 -
‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture
Oct. 12, 2026 -
Southwest turns notifications into rewards in mobile-forward campaign
Oct. 8, 2026 -
Nutella heads to Super Bowl, part of Ferrero’s $50M marketing bet in 2027
Oct. 6, 2026 -
Why Panda Express is embracing an ‘always-on’ gaming strategy
Oct. 5, 2026 -
Midsize brewers shake up marketing strategies as Americans drink less
Oct. 2, 2026 -
Discord steps up play for mobile advertisers with rewarded video product
Oct. 1, 2026 -
NHL taps Adobe as creative, marketing and AI partner
Sept. 29, 2026 -
Two-thirds of Americans are gamers. Why hasn’t ad spending caught up?
Sept. 21, 2026 -
Creator content preferred in AI recommendations: Here’s what the numbers say
Sept. 18, 2026 -
Meta streamlines creator, brand tie-ups with new marketing hub
Sept. 17, 2026 -
Jersey Mike’s kicks off NFL campaign as digital marketing spend surges
Sept. 15, 2026 -
Cadbury pairs crystal clutch with comedy series for major US campaign
Sept. 11, 2026 -
Johnsonville puts sausage on the ballot to cut through election ads
Sept. 10, 2026 -
Modelo hikes marketing spend on college football for new platform
Sept. 8, 2026 -
Back-to-school marketing is a mash up of AI tech and value messaging
Sept. 4, 2026 -
Athletic Brewing appoints new CMO amid marketing push
Sept. 2, 2026 -
The UPS Store enlists first brand character to support franchisees
Sept. 1, 2026 -
Pizza Hut ads celebrate quarterbacks as chain drops ‘pizza’ from name
Aug. 25, 2026 -
Microdrama advertising surges as downloads soar: Report
Aug. 24, 2026
