Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
564 articles by Sara Karlovitch
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Smirnoff Ice toasts 25 years with first global campaign
June 12, 2025 -
Grey Goose and Zoe Saldaña stir up European-inspired burnout cure
June 11, 2025 -
Lipton Hard Iced Tea unites millennials, boomers over party culture
June 9, 2025 -
CMOs increase AI investments: Here’s what the numbers say
June 6, 2025 -
WPP Media launches AI-driven tool to push beyond ID-based targeting
June 5, 2025 -
Value, not social issues, are top priorities amid tariff turmoil: Kearney
June 3, 2025 -
E.l.f. sets sail with viral TikToker Oliver Widger
May 28, 2025 -
GoodPop wants to empower parents to say ‘yes’ this summer
May 27, 2025 -
Uno plays into game night trend with themed social clubs
May 21, 2025 -
Wonderful Pistachios sows integrated campaign targeting commuters
May 19, 2025 -
Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign
May 15, 2025 -
Knorr dupes fast food favorites with Martha Stewart in social-first push
May 14, 2025 -
Linear ad spend grew in Q1 despite economic uncertainty: iSpot
May 12, 2025 -
Brand safety comes second amid macro uncertainty: Here’s what the numbers say
May 9, 2025 -
Little Spoon bridges the generation gap with Barney integration
May 6, 2025 -
Del Real favors ‘Abuela Intelligence’ over AI in first brand campaign
May 5, 2025 -
Corona weathers the apocalypse with ‘The Last of Us’ integration
May 1, 2025 -
Digital video ad spend to grow 14% in 2025: IAB
April 29, 2025 -
Media usage poised to dip in 2025: Here’s what the numbers say
April 25, 2025 -
Jim Beam ages its marketing strategy for the budget-minded consumer
April 24, 2025 -
Fiverr confronts AI concerns head-on in national marketing push
April 21, 2025 -
Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign
April 16, 2025 -
Malibu encourages work-life balance in new ad starring Brian Cox
April 14, 2025 -
The social traveler: Here’s what the numbers say
April 11, 2025 -
Dove addresses BO at concerts with music festival-focused campaign
April 7, 2025