Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
604 articles by Sara Karlovitch
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Entry-level marketers feel the job pinch: Here’s what the numbers say
Oct. 24, 2025 -
Top takeaways from Advertising Week 2025 marketers need to know
Oct. 23, 2025 -
Dunkin’ and Kahlúa tap Salma Hayek Pinault to boost co-branded product
Oct. 22, 2025 -
6 gaming takeaways for marketers from Advertising Week New York
Oct. 21, 2025 -
Don Julio celebrates Día de Muertos traditions with global pop-ups
Oct. 15, 2025 -
Social media is changing live events: Here’s what the numbers say
Oct. 10, 2025 -
From keyword to dialogue: How Hyundai optimizes for AI-driven search
Oct. 7, 2025 -
Lunazul Tequila expands NBA presence with team tie-ups, Shaq podcast
Oct. 3, 2025 -
Athletic Brewing makes a play for nonalcoholic beer this football season
Sept. 29, 2025 -
Gen Alpha’s $5.46T economic impact: Here’s what the numbers say
Sept. 26, 2025 -
AB InBev teams with Netflix for co-branded campaigns around live events
Sept. 23, 2025 -
Nespresso blends culture, family and coffee with Amazon-driven campaign
Sept. 19, 2025 -
Modelo honors Hispanic community to celebrate 100th anniversary
Sept. 16, 2025 -
Holiday shoppers expect less discounts in 2025: Here’s what the numbers say
Sept. 12, 2025 -
Wild Turkey nods to its roots in global ads targeting next-gen drinkers
Sept. 9, 2025 -
Modelo doubles down on college football marketing to reach sports fans
Sept. 4, 2025 -
Bud Light touts ultimate tailgating machine with ‘90s-style infomercial
Aug. 28, 2025 -
Jersey Mike’s pits Eli Manning against Danny DeVito in NFL activation
Aug. 27, 2025 -
Marketing to American soccer fans: Here’s what the numbers say
Aug. 21, 2025 -
Bulleit partners with First We Feast for content series about risk takers
Aug. 21, 2025 -
Fiverr showcases AI-produced videos for tapping into viral trends
Aug. 20, 2025 -
Why Voodoo Ranger engages board game fans to build awareness
Aug. 13, 2025 -
DEI pushback affects LGBTQ+ marketing: Here’s what the numbers say
Aug. 8, 2025 -
Loyalty programs with active communities appeal to Gen Z, study finds
Aug. 8, 2025 -
Neutrogena taps into ‘steamy’ #BookTok trend with sultry short stories
Aug. 5, 2025