1159 articles by Chris Kelly

• Burger King’s CMO on firing its mascot as brand evolves in new campaign

  March 16, 2026

• Campaign Trail: Benjamin Moore paints a timeless picture of growing up

  March 13, 2026

• How Celsius is building brands — not just beverages — as growth surges

  March 11, 2026

• How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean

  March 10, 2026

• Why Tecovas made a short film about Texas instead of a traditional ad

  March 10, 2026

• Knorr taps into viral social trends with latest dating-focused campaign

  March 9, 2026

• Why Unleashed Brands tapped VaynerX to pump up social media marketing

  March 6, 2026

• McDonald’s reality TV-inspired campaign turns kiosks into confessionals

  March 5, 2026

• How Ford is accelerating its global campaign amid return to Formula 1

  March 5, 2026

• How Brooks Brothers is refreshing the oldest apparel brand in the US

  March 4, 2026

• Why Papa Johns is going back to basics in latest marketing shakeup

  March 3, 2026

• Merrell’s first global brand platform looks to redefine the outdoors

  March 2, 2026

• Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA

  March 2, 2026

• Campaign Trail: Bosch builds cute robots to push windshield wiper innovation

  Feb. 27, 2026

• How Coach cocreated a campaign with Gen Z communities around the world

  Feb. 26, 2026

• How The Children’s Place embraces modern parenting with new brand platform

  Feb. 26, 2026

• Philadelphia’s new brand platform positions cream cheese as kitchen staple

  Feb. 25, 2026

• What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio

  Feb. 24, 2026

• PepsiCo’s first creator-led product launch reimagines chips for Gen Z

  Feb. 18, 2026

• How Hefty is unifying its brand portfolio marketing with John Cena

  Feb. 18, 2026

• How QSRs are building on value marketing with pop culture, nostalgia

  Feb. 18, 2026

• PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans

  Feb. 17, 2026

• Campaign Trail: Squarespace turns domain names into a noir nightmare

  Feb. 13, 2026

• Marketers weigh in on Super Bowl 60 ads, from the weird to the audacious

  Feb. 11, 2026

• Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’

  Feb. 11, 2026

• ‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe

  Feb. 9, 2026

• Edward Jones’ brand chief on marketing wealth management via sports, ads

  Feb. 9, 2026

• Chipotle teases robust marketing plan amid search for ‘unicorn’ CMO

  Feb. 4, 2026

• Why Rocket’s Redfin is kicking off a $1M home giveaway at the Super Bowl

  Feb. 4, 2026

• E.l.f. taps into halftime show hype with purpose-driven Super Bowl play

  Feb. 3, 2026

• Grubhub — and George Clooney — make Super Bowl debuts to ‘eat the fees’

  Feb. 2, 2026

• Campaign Trail: Dove finds real beauty in ‘Bridgerton’

  Jan. 30, 2026

• How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

  Jan. 29, 2026

• How Applebee’s Date Night Pass builds on the chain’s marketing-led success

  Jan. 28, 2026

• How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm

  Jan. 26, 2026

• Chipotle’s new CMO on how the brand’s latest ad meets consumer trends

  Jan. 26, 2026

• Dave’s Hot Chicken CMO on building on organic growth as brand levels up

  Jan. 22, 2026

• Why Hershey’s first major campaign in 8 years comes ahead of the Olympics

  Jan. 21, 2026

• How brands can assert control as AI rewrites advertising’s playbook

  Jan. 20, 2026

• Why Dos Equis revived the Most Interesting Man amid category headwinds

  Jan. 16, 2026

• Campaign Trail: Equinox uses AI to contrast fitness with digital fakery

  Jan. 16, 2026

• Chipotle brand chief Chris Brandt steps down

  Jan. 14, 2026

• 9 marketing predictions for 2026 as AI fuels polarity

  Jan. 13, 2026

• Skittles will perform Super Bowl ad live at one consumer’s front door

  Jan. 13, 2026

• Why Recess is rethinking Dry January as drinking trends toward moderation

  Jan. 11, 2026

• Why Lego turned the Sphere into the Death Star to showcase innovation

  Jan. 8, 2026

• Mondelēz lifts sales as Albertsons tackles in-store retail media measurement

  Jan. 6, 2026

• Why IHOP flipped a fantasy football punishment into bottomless pancakes

  Jan. 5, 2026

• Inside Rocket’s new NFL campaign as in-house creative team embraces AI

  Dec. 22, 2025

• Campaign Trail: Tiffany’s blue boxes become portals for the holidays

  Dec. 19, 2025

• Inside Walmart Connect as retail media, CTV convergence accelerates

  Dec. 18, 2025

• How NBCU’s new tools boost ads as live TV events take center stage

  Dec. 17, 2025

• Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

  Dec. 16, 2025

• How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push

  Dec. 15, 2025

• How Sprouts cultivated an organic appearance in Apple TV hit ‘Pluribus’

  Dec. 10, 2025

• How Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings

  Dec. 10, 2025

• How the best marketing campaigns of 2025 navigated uncertain times

  Dec. 9, 2025

• US Soccer’s CMO on its World Cup campaign as brands take the pitch

  Dec. 8, 2025

• How Hershey remade its iconic holiday ad as an interactive experience

  Dec. 5, 2025

• Campaign Trail: Jeep pitches Grand Wagoneer as best car to have sex in

  Dec. 5, 2025

• Why Keurig grounded its new brand platform in post-pandemic realities

  Dec. 3, 2025

• Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations

  Dec. 1, 2025

• How Urban Outfitters connects with Gen Z through brand collaborations

  Nov. 26, 2025

• Inside Vaseline’s social-first, innovation-led marketing playbook

  Nov. 25, 2025

• Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push

  Nov. 24, 2025

• McDonald’s lets the Grinch take over with holiday campaign

  Nov. 20, 2025

• How Danone optimizes creator-driven ads as investment surges

  Nov. 20, 2025

• Chobani drives CTV ad outcomes via Albertsons, NBCU data collaboration

  Nov. 18, 2025

• Will Amazon’s AI-powered one-stop shop for advertising change the game?

  Nov. 17, 2025

• Geico puts emotional spin on value for new brand platform

  Nov. 14, 2025

• Campaign Trail: Liquid Death lands a commercial inside ‘The Running Man’

  Nov. 14, 2025

• Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon

  Nov. 13, 2025

• How McDonald’s turned K-pop fandom into a mass-market cultural play

  Nov. 12, 2025

• Inside Amazon DSP’s growing bid to marketers — and threat to competitors

  Nov. 10, 2025

• How Corona Cero mixed AI, human insights to find Olympic gold

  Nov. 7, 2025

• Why Coca-Cola keeps pushing the limits of generative AI despite backlash

  Nov. 5, 2025

• Inside Lowe’s social-first holiday push as Gen Alpha enters the market

  Nov. 4, 2025

• How Liquid Death lifted sales with Ibotta’s promotion optimization tool

  Nov. 3, 2025

• Naughty or nice? Coca-Cola doubles down on AI in new holiday campaign

  Nov. 3, 2025

• Campaign Trail: Hatch turns doomscrolling into horror film trailer

  Oct. 31, 2025

• Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains

  Oct. 30, 2025

• P.F. Chang’s CMO on igniting a new brand platform, holiday campaign

  Oct. 29, 2025

• How Barefoot Wine is stepping up marketing to meet new, evolving drinkers

  Oct. 27, 2025

• Top takeaways from Advertising Week 2025 marketers need to know

  Oct. 23, 2025

• Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom

  Oct. 22, 2025

• Beware of ‘Cranpus’: Ocean Spray evolves brand platform for holidays

  Oct. 22, 2025

• How Hellmann’s covers the spread with football marketing

  Oct. 20, 2025

• Campaign Trail: Hennessy stirs up social with LeBron’s latest decision

  Oct. 17, 2025

• Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

  Oct. 16, 2025

• How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI

  Oct. 15, 2025

• Herbal Essences taps into infomercial nostalgia to serve ‘scent traps’

  Oct. 15, 2025

• Axe’s latest swing: When TikTok absurdism meets brand design

  Oct. 10, 2025

• How Keurig Dr. Pepper embraces flywheel marketing to drive performance

  Oct. 9, 2025

• Inside Domino’s first refresh in a decade — including its ‘cravemark’

  Oct. 8, 2025

• How Molson Coors, PepsiCo operationalize rapid, relevant culture plays

  Oct. 7, 2025

• Inside CeraVe’s social-first partnership with the NBA

  Oct. 6, 2025

• Campaign Trail: Dr. Squatch makes masculinity fun again in ‘Manlandia’

  Oct. 3, 2025

• How Oura keys into self-expression to reach Gen Z, millennials

  Oct. 2, 2025

• Qdoba’s new CMO on turning the fast-casual chain into a national brand

  Oct. 2, 2025

• Godiva taps Leighton Meester for brand reset ahead of 100th anniversary

  Sept. 30, 2025

• Horizon Media, Havas form joint venture to woo global marketers

  Sept. 29, 2025

• Doritos dials up ‘80s-style telethon for ‘Stranger Things’ final season

  Sept. 29, 2025

• In this economy!? Maxwell House rebrands as Maxwell Apartment

  Sept. 25, 2025

• How Essentia pushes past category cliches with its New York takeover

  Sept. 25, 2025

• How Kellanova uses AI to predict creative performance and drive KPIs

  Sept. 24, 2025

• PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration

  Sept. 19, 2025

• Campaign Trail: Lego transforms Tom Holland to celebrate creativity

  Sept. 19, 2025

• General Mills outlines marketing spend increase to help return to growth

  Sept. 18, 2025

• Carvana gives keys to Shaq for AI-powered brand takeover campaign

  Sept. 17, 2025

• How Yum’s AI factory supercharges marketing at Taco Bell and beyond

  Sept. 16, 2025

• KFC hires Wingstop marketer as CMO to fire up comeback plan

  Sept. 15, 2025

• How JCPenney is preparing for the holidays with laugh-out-loud deals

  Sept. 12, 2025

• How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

  Sept. 11, 2025

• Why DSW teamed with Epsilon to bring footwear brands to retail media

  Sept. 10, 2025

• Inside the Empower-Ocean merger that formed a $1.5B indie media agency

  Sept. 8, 2025

• How Shake Shack removes friction between web traffic and app downloads

  Sept. 8, 2025

• Campaign Trail: How a SaaS firm used AI to turn clients into ad stars

  Sept. 5, 2025

• Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

  Sept. 4, 2025

• Why Checkers and Rally’s are keeping the pedal to the metal on value

  Sept. 4, 2025

• How DSW’s new brand platform showcases the fun of in-person shopping

  Sept. 2, 2025

• How Celsius is building on brand campaign success with college football

  Aug. 27, 2025

• BetMGM’s CMO on how its brand repositioning unites gaming, entertainment

  Aug. 26, 2025

• How MLB is powering first-party data collaborations with Adobe

  Aug. 19, 2025

• How Applebee’s sharper marketing turned around sales ahead of NFL season

  Aug. 18, 2025

• Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston

  Aug. 15, 2025

• How Garage Beer is building its brand with no-holds-barred marketing

  Aug. 14, 2025

• Patrón takes a shot on dance music culture with Boiler Room partnership

  Aug. 13, 2025

• How Mondelēz is modernizing Ritz as it turns to snacks to drive growth

  Aug. 11, 2025

• Bud Light kicks off NFL season with at-home tailgates, Peyton Manning

  Aug. 7, 2025

• What Disney’s NFL, WWE deals mean for the future of streaming ads

  Aug. 7, 2025

• How Carl’s Jr. built on big game success with social star Alix Earle

  Aug. 6, 2025

• Why Kellanova’s snack brands inked first sports deal as a group

  Aug. 6, 2025

• McDonald’s brings back McDonaldland to unlock consumers’ ‘core memories’

  Aug. 5, 2025

• How Kroger built a sonic ecosystem into its multichannel brand platform

  Aug. 5, 2025

• Liquid Death brings guillotines to fantasy football with Yahoo Sports

  Aug. 4, 2025

• How Domino’s new ads hit at fast food burger chains in fight over value

  Aug. 4, 2025

• Amazon’s ad business stays strong as CTV, DSP offerings improve

  Aug. 1, 2025

• Campaign Trail: Miracle-Gro invites gardeners to have a ‘Full Bush Summer’

  Aug. 1, 2025

• 3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision

  July 31, 2025

• Starbucks CEO cites marketing as a bright spot of turnaround efforts

  July 30, 2025

• How McDonald’s dug into nostalgia and reignited the chicken wars

  July 28, 2025

• Why Sprite extended ‘Obey Your Thirst’ with Super Bowl MVP Jalen Hurts

  July 28, 2025

• VideoAmp builds momentum with Warner Bros. Discovery currency deal

  July 24, 2025

• Coca-Cola leaned on marketing to navigate choppy economic waters in Q2

  July 22, 2025

• JCPenney builds on promising brand push with ‘Back-to-It’ campaign

  July 21, 2025

• Campaign Trail: Dude Wipes clears up the evolution of wiping

  July 18, 2025

• How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community

  July 17, 2025

• How CeraVe built a $2B brand by blending education and entertainment

  July 17, 2025

• Inside US Bank’s ad integration with Netflix’s ‘Happy Gilmore 2’

  July 16, 2025

• Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

  July 14, 2025

• Sprite leans into Gen Z’s love for spicy flavors with global campaign

  July 10, 2025

• How State Farm is stepping up its gaming-focused reality series

  July 9, 2025

• How CMOs tackled challenges in H1 2025 — and what they must do next

  July 8, 2025

• How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

  July 8, 2025

• Adidas unites superstars across music, sports, fashion in culture play

  July 7, 2025

• Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

  June 27, 2025

• How Liquid I.V.’s marketing supports its growth surge

  June 23, 2025

• How Coca-Cola’s marketing transformation led to new Smartwater campaign

  June 17, 2025

• Why Disney’s Compass seeks true north in data collaboration

  June 17, 2025

• Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin

  June 16, 2025

• Can Acxiom and Snowflake break the data black box where others failed?

  June 15, 2025

• Campaign Trail: Oura asks consumers to give them the finger

  June 13, 2025

• Sharpie, Rubbermaid marketer partners with Adobe around generative AI

  June 12, 2025

• Lowe’s launches creator network to build bonds with millennials, Gen Z

  June 10, 2025

• Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas

  June 9, 2025

• McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

  June 5, 2025

• Chipotle’s brand chief on turning up the heat where brand meets culture

  June 5, 2025

• How Dove’s first creator-led campaign paves way forward for Unilever

  June 4, 2025

• Celsius targets active lifestyles in brand’s largest campaign to date

  June 2, 2025

• Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

  May 30, 2025

• Kinder Chocolate lets kids’ imaginations run wild in new campaign

  May 30, 2025

• Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’

  May 30, 2025

• How Stitch Fix’s brand platform is helping drive transformation

  May 29, 2025

• How restaurant chains are updating their marketing menus in tough economy

  May 28, 2025

• Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’

  May 22, 2025

• How Lenovo’s CMO balances B2C and B2B marketing in the age of AI

  May 21, 2025

• Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales

  May 20, 2025

• Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up

  May 19, 2025

• How Sprite tapped into a viral TikTok trend for Sprite + Tea launch

  May 19, 2025

• How the WNBA is building on a breakthrough season with fans, brands

  May 16, 2025

• Campaign Trail: Autodesk brings God to Earth to marvel at intelligent designs

  May 16, 2025

• How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP

  May 14, 2025

• Why Airbnb booked a social-first campaign for its experiences relaunch

  May 13, 2025

• Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

  May 13, 2025

• Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

  May 12, 2025

• How Unrivaled built brand partnerships that are more than logo slaps

  May 12, 2025

• Inside Disney’s ad playbook as streaming becomes ‘core growth platform’

  May 8, 2025

• ‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned

  May 8, 2025

• Tubi pitches products, partnerships designed for specific ad verticals

  May 7, 2025

• How Sprite surpassed Pepsi by living and breathing pop culture

  May 7, 2025

• Inside Universal Ads’ plan to reach the next 100K buyers of TV ads

  May 5, 2025

• Brawny brings back the Brawny Man for brand refresh

  May 5, 2025

• Campaign Trail: Seattle’s Best Coffee makes days smoother with humor

  May 2, 2025

• Meta’s ad biz stays strong but economic, regulatory uncertainty looms

  May 1, 2025

• How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap

  May 1, 2025

• Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing

  April 30, 2025

• 7-Eleven teams with Live Nation for nostalgic music festival activations

  April 28, 2025

• Powerade celebrates next generation of soccer stars in global campaign

  April 24, 2025

• Zaxbys’ CMO on breaking through the chicken category with ‘sauce’

  April 23, 2025

• What’s next as Google keeps cookies amid challenges to its dominance

  April 23, 2025

• Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids

  April 22, 2025

• Campaign Trail: Clash of Clans enters war zone with WWE champion

  April 18, 2025

• Inside BodyArmor’s new visual identity and largest campaign to date

  April 17, 2025

• Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite

  April 16, 2025

• How Dude Wipes cleans up with poop humor as its marketing evolves

  April 15, 2025

• Ally’s WNBA deal brings it closer to gender parity in sports media spend

  April 14, 2025

• How JCPenney’s new brand positioning is subverting consumer expectations

  April 10, 2025

• Why Minute Maid is teaming with WWE to punch up its new brand platform

  April 9, 2025

• Google Cloud touts new AI tools to simplify marketing, customer experience

  April 9, 2025

• Beyoncé’s Cécred tells real women’s stories in first brand campaign

  April 7, 2025

• Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads

  April 4, 2025

• How Kellanova’s clean room is improving targeting and lifting sales

  April 3, 2025

• Harry’s resets brand with push beyond product-focused marketing

  April 2, 2025

• Aquila shares progress report as it works to fix cross-media measurement

  March 31, 2025

• Danone’s CMO on adapting advertising as GLP-1 upends the food industry

  March 31, 2025

• How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’

  March 28, 2025

• Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt

  March 27, 2025

• Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences

  March 26, 2025

• Inside H&M’s digital relaunch and approach to multichannel experiences

  March 25, 2025

• How CMOs can get out of ‘no man’s land’ and on the same page as CEOs

  March 24, 2025

• Campaign Trail: Billie takes the icks and anxieties out of bath time

  March 21, 2025

• Inside Puma’s new brand positioning and largest global campaign to date

  March 20, 2025

• How Nature’s Sunshine cuts through ‘label candy’ in the supplement space

  March 19, 2025

• Publicis integrates Adobe’s generative AI to scale up personalized content

  March 18, 2025

• Why Icy Hot evolved from function to fun in first work by The Martin Agency

  March 18, 2025

• How the National Women’s Soccer League embraces its challenger brand DNA

  March 14, 2025

• DraftKings sings along to ‘The Gambler’ in responsible gaming push

  March 14, 2025

• Morgan Stanley’s CMO on bringing brand purpose to life through sports

  March 13, 2025

• Estée Lauder continues generative AI push with Adobe integration

  March 12, 2025

• How State Farm pivoted its Super Bowl ad to March Madness and beyond

  March 11, 2025

• What Coca-Cola has learned on its generative AI journey so far

  March 10, 2025

• Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt

  March 7, 2025

• Why Bombay Sapphire is using DJ sets and office happy hours to push gin

  March 6, 2025

• How Walmart Connect is growing the ‘connective tissue’ of retail media

  March 5, 2025

• R/GA goes indie, pivots to ‘new age’ marked by AI, consolidation

  March 3, 2025

• How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

  March 3, 2025

• Why Sprite is making Chill a permanent part of its brand portfolio

  March 3, 2025

• How DSW’s CMO is overhauling the brand for a new age of retail

  Feb. 28, 2025

• Chipotle debuts national TV ad on Roblox to promote sustainability

  Feb. 26, 2025

• How Powerade’s March Madness campaign takes aim at Gatorade

  Feb. 25, 2025

• Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms

  Feb. 24, 2025

• Honda keeps dreaming with new SUV campaign boosted by TV, Reddit

  Feb. 24, 2025

• Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration

  Feb. 21, 2025

• Campaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett

  Feb. 21, 2025

• Adobe secures data collaborations between brands, publishers with new tool

  Feb. 20, 2025

• Why Dollar Shave Club picked a CRM purpose-built for consumer brands

  Feb. 20, 2025

• How Coca-Cola is marketing Simply Pop, its first prebiotic soda

  Feb. 18, 2025

• How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’

  Feb. 13, 2025

• Califia Farms drops purpose-driven ‘Green Album’ to boost plants, people

  Feb. 12, 2025

• Just did it: Women-focused Super Bowl LIX ads score as other marketers falter

  Feb. 10, 2025

• Coke rolls out an ice cream truck to boost new orange cream flavor

  Feb. 10, 2025

• Campaign Trail: Coca-Cola travels across decades to tell a family story

  Feb. 7, 2025

• As Super Bowl’s cultural cachet grows, brands look beyond in-game ads

  Feb. 6, 2025

• Starbucks says ‘Hello Again’ by advertising around the Super Bowl

  Feb. 5, 2025

• Heinz teams with hip-hop hitmaker Mustard for new product, campaign

  Feb. 3, 2025

• What marketers can expect as CTV and retail media converge in 2025

  Jan. 31, 2025

• Why MLS is kicking off a brand campaign around the Super Bowl

  Jan. 30, 2025

• Starbucks bets on marketing to broader audience to support turnaround

  Jan. 29, 2025

• McDonald’s chief marketer steps down, company veteran steps into role

  Jan. 28, 2025

• How E.l.f. balances entertainment, purpose to tap into a TikTok trend

  Jan. 28, 2025

• Kimberly-Clark appoints first global chief creative and design officer

  Jan. 27, 2025

• J.M. Smucker’s CMO on how brands must face the challenges of 2025

  Jan. 27, 2025

• Campaign Trail: Dove’s iconic Beauty Bar is a canvas for celebration

  Jan. 24, 2025

• Nielsen’s latest MRC accreditation returns it to measurement pole position

  Jan. 23, 2025

• How Dogfish Head uses social-first marketing as craft beer tides change

  Jan. 23, 2025

• Dunkin’ CMO on building a ‘cinematic universe’ to capture attention

  Jan. 22, 2025

• State Farm will not advertise during Super Bowl amid Los Angeles fires

  Jan. 16, 2025

• Coors Light preps case of the Mondays for day after the Super Bowl

  Jan. 15, 2025

• Publicis Worldwide and Leo Burnett merge to form Leo

  Jan. 14, 2025

• How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach

  Jan. 14, 2025

• Planet Fitness adds CMO from Marriott to build on recent growth

  Jan. 13, 2025

• Campaign Trail: Dollar Shave Club gets back to its disruptive roots

  Jan. 10, 2025

• Disney ramps up advertiser offerings as streaming wars enter next phase

  Jan. 9, 2025

• Albertsons, DoorDash boost advertiser offerings around data, measurement

  Jan. 7, 2025

• 10 marketing predictions for 2025 as new era of productivity dawns

  Jan. 7, 2025

• Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer

  Jan. 6, 2025

• Domino’s CMO on how Emergency Pizzas meet consumers where they are

  Jan. 2, 2025

• Campaign Trail: Olipop gets in on holiday cheer with stop-motion yetis

  Dec. 20, 2024

• How JBL’s college marketing is evolving to deliver long-term brand value

  Dec. 18, 2024

• P.F. Chang’s finds new CMO in Ticketmaster, PepsiCo marketer

  Dec. 17, 2024

• Pull-Ups animates potty training reality to reach millennial, Gen Z parents

  Dec. 16, 2024

• Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition

  Dec. 11, 2024

• Roku will cover the cost to turn branded social content into CTV ads

  Dec. 11, 2024

• Nostalgia-washing: How brands can look back without getting hung up to dry

  Dec. 10, 2024

• BetMGM hires CMO to accelerate momentum in growing betting industry

  Dec. 9, 2024

• Smashburger’s CMO on righting the brand’s course with a new visual identity

  Dec. 9, 2024

• Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita

  Dec. 6, 2024

• Why Powerade is letting athletes pause partnerships to prioritize mental health

  Dec. 5, 2024

• Pepsi promotes new gingerbread flavor with baking show starring Shaq

  Dec. 4, 2024

• 7 top campaigns from 2024 and the tactics that drove success

  Dec. 3, 2024

• Oscar Mayer reheats classic bologna ad with sing-to-pay campaign

  Dec. 2, 2024

• Why specialty cheese Alouette rebranded right before the holidays

  Nov. 27, 2024

• Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree

  Nov. 26, 2024

• How Sierra Nevada’s AI-powered CTV campaign captured consumer attention

  Nov. 25, 2024

• Macy’s CMO on why telling a cohesive marketing story is crucial

  Nov. 25, 2024

• Why Google Shopping turned holiday gift-giving into a game show

  Nov. 25, 2024

• ‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter

  Nov. 22, 2024

• Adam Driver turns 5-star Amazon reviews into theatrical monologues

  Nov. 20, 2024

• How Kleenex’s new visual identity serves as a platform for storytelling

  Nov. 20, 2024

• Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game

  Nov. 18, 2024

• Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew

  Nov. 15, 2024

• McDonald’s holiday cups entertain with Doodles content, digital collectibles

  Nov. 14, 2024

• Netflix helps brands deepen NFL integrations with new ad partnerships

  Nov. 12, 2024

• How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign

  Nov. 12, 2024

• DraftKings, Dr Pepper stay live with new sports-focused CTV ad format

  Nov. 7, 2024

• How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy

  Nov. 5, 2024

• Peloton targets millennial men with first part of multiphase campaign

  Nov. 4, 2024

• Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough

  Nov. 1, 2024

• Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates

  Nov. 1, 2024

• Inside Disney’s increasingly global approach to selling holiday ads

  Oct. 31, 2024

• Netflix taps new VP of advertising as ad biz prepares for crucial 2025

  Oct. 29, 2024

• Walmart parodies TV hits in Black Friday ‘advertainment’ series

  Oct. 28, 2024

• How — and why — this brand created an ad campaign entirely with AI

  Oct. 24, 2024

• True Religion enlists Megan Thee Stallion to tap into hip-hop culture

  Oct. 22, 2024

• How Georgia-Pacific creates value by investing in retail media networks

  Oct. 22, 2024

• Starbucks appoints ex-Chipotle exec as first global chief brand officer

  Oct. 21, 2024

• Top takeaways from Advertising Week 2024 marketers need to know

  Oct. 18, 2024

• Campaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical

  Oct. 18, 2024

• Amazon unboxes advertiser capabilities spanning AI, DSP and insights

  Oct. 15, 2024

• Disney, Hershey execs share how holiday marketing campaigns are evolving

  Oct. 14, 2024

• Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’

  Oct. 11, 2024

• How United Airlines brought Kinective Media to market — and what’s next

  Oct. 10, 2024

• Duracell CMO’s lessons for bringing low-interest brands into culture

  Oct. 9, 2024

• Why Mountain Dew refreshed its visual identity for a new era of marketing

  Oct. 9, 2024

• Why Home Depot is turning to DIY as its retail media network scales up

  Oct. 8, 2024

• Campaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce

  Oct. 4, 2024

• McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

  Oct. 3, 2024

• Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants

  Oct. 3, 2024

• How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’

  Oct. 1, 2024

• Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

  Sept. 30, 2024

• Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features

  Sept. 26, 2024

• Mazda’s CMO on how a new brand platform helps it punch above its weight

  Sept. 25, 2024

• Taco Bell teams with musician Omar Apollo for hot sauce collaboration

  Sept. 23, 2024

• Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat

  Sept. 20, 2024

• Bonobos goes back to basics in first campaign since bankruptcy buyout

  Sept. 18, 2024

• E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet

  Sept. 16, 2024

• How Wrangler is riding its Western heritage to build brand momentum

  Sept. 12, 2024

• How TD Bank makes banking accessible to younger, diverse consumers

  Sept. 11, 2024

• Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

  Sept. 10, 2024

• Walmart leverages Fubo’s takeover ad format to connect content, commerce

  Sept. 9, 2024

• Campaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance

  Sept. 6, 2024

• Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’

  Sept. 5, 2024

• Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers

  Sept. 5, 2024

• Why Nationwide tapped Peyton Manning to sell more than insurance in new ads

  Sept. 5, 2024

• Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign

  Sept. 3, 2024

• How Taco Bell is exporting its musical bona fides to grow internationally

  Aug. 27, 2024

• Celsius centers campaign on college football to further Gen Z marketing

  Aug. 26, 2024

• Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette

  Aug. 23, 2024

• Why Hinge turned real love stories into a zine written by literary stars

  Aug. 21, 2024

• US Bank celebrates Black achievement with zines in The New York Times

  Aug. 15, 2024

• Popeyes appoints PepsiCo marketer as new CMO

  Aug. 12, 2024

• Campaign Trail: Café Bustelo gives its animated world an icy makeover

  Aug. 9, 2024

• ‘Beetlejuice’ sequel sells tickets in first-of-its-kind Roblox activation

  Aug. 7, 2024

• Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’

  Aug. 6, 2024

• How Liquid Death cuts through marketing noise without big media buys

  Aug. 5, 2024

• Hyundai splits CMO role into creative, performance positions

  Aug. 1, 2024

• How Carter’s is pitching kids’ clothes to new Gen Z parents

  Aug. 1, 2024

• Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand

  July 29, 2024

• Campaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons

  July 26, 2024

• How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal

  July 24, 2024

• And just like that, Google won’t be deprecating cookies. What now?

  July 23, 2024

• Kellanova expands partnership with IPG to accelerate brand growth

  July 22, 2024

• Martin Sorrell explains why Monks dropped ‘Media’ from its moniker

  July 22, 2024

• How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’

  July 22, 2024

• Why Mountain Dew introduced the Mountain Dude to refresh ‘Do The Dew’

  July 15, 2024

• Honda drives deeper into gaming, esports with Twitch Rivals sponsorship

  July 15, 2024

• Campaign Trail: Citroën’s revolution liberates electric vehicles from elites

  July 12, 2024

• Verizon’s Total Wireless rebrands to break through a crowded category

  July 11, 2024

• Why marketers keep refreshing brands instead of betting on splashy ads

  July 10, 2024

• Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries

  July 9, 2024

• Taco Bell opens ‘early retirement’ community in latest experiential play

  July 9, 2024

• BIC gears up for Olympics, back-to-school with celeb-focused efforts

  July 8, 2024

• Philadelphia cream cheese spreads original song across streaming, TikTok

  July 2, 2024

• Motorola walks the runway with entirely AI-generated campaign

  July 1, 2024

• Coors Light will bury its latest Patrick Mahomes ad in a time capsule

  June 26, 2024

• Toys R Us creates first brand film to use OpenAI’s text-to-video tool

  June 25, 2024

• Campaign Trail: Coca-Cola spills soda to focus on moments of connection

  June 21, 2024

• Johnsonville looks to juice social media algorithms with positive content

  June 21, 2024

• Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays

  June 17, 2024

• Oscar Mayer hacks fake ads to show off its bacon-smoking process

  June 17, 2024

• Ben & Jerry’s first ad campaign in years is a call for more activists

  June 13, 2024

• How BodyArmor’s CMO is playing catch-up in the crowded hydration market

  June 12, 2024

• United Airlines takes flight with airline industry’s first media network

  June 10, 2024

• How Dr Pepper passed Pepsi by marketing around football, flavor innovation

  June 10, 2024

• Campaign Trail: Crayola reunites adults with childhood art to spur creativity

  June 7, 2024

• Pepsi CMO Todd Kaplan departs as cola wars heat up

  June 5, 2024

• Walmart opens access to off-site customer journey insights for suppliers

  June 4, 2024

• Jif dips into ‘Succession’ to promote peanut butter, chocolate merger

  June 4, 2024

• Toyota turns review into music video for ‘vibe’-heavy Camry campaign

  June 3, 2024

• Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign

  June 3, 2024

• Dollar General picks Criteo to boost retail media offering

  May 31, 2024

• Adidas prepares for summer soccer around the globe with new campaign

  May 30, 2024

• Klarna uses AI to save $10M on marketing annually while upping output

  May 29, 2024

• PayPal readies advertising platform rooted in reams of transaction data

  May 28, 2024

• Campaign Trail: Essentia plays H.O.R.S.E. on a horse with Jimmy Butler

  May 24, 2024

• How Coca-Cola bottled the vibrancy of Africa for its latest creation

  May 23, 2024

• How United Airlines flies with Wrexham to cultural relevancy

  May 21, 2024

• Pizza Hut names new CMO, global chief brand officer as sales slide

  May 20, 2024

• Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

  May 16, 2024

• Gap Inc. selects Omnicom as media AOR, reorganizes key media functions

  May 15, 2024

• Amazon’s first upfront promises full-funnel advertising at scale for all

  May 15, 2024

• Inside Expedia’s plan to be the world’s travel media network

  May 14, 2024

• E.l.f. says corporate America has ‘So Many Dicks’ and not enough diversity

  May 13, 2024

• Campaign Trail: Bacardí drinks from fountain of youth with Camila Cabello

  May 10, 2024

• Starburst taps gen AI for campaign that is ‘Different Every Time’

  May 9, 2024

• Legacy media makes new bets on CTV and retail media convergence

  May 8, 2024

• Impossible Foods’ Americana ads address the meat problem — with more meat

  May 6, 2024

• Liquid I.V. refreshes brand to stand out in evolving hydration market

  May 3, 2024

• How McDonald’s and Burger King diverge on value-driven messaging

  May 1, 2024

• Why video is key to Roblox’s evolving advertising strategy

  May 1, 2024

• Estée Lauder boosts generative AI ambitions with expanded Microsoft deal

  April 29, 2024

• Campaign Trail: Sheetz encourages fans to unleash their inner Freakz

  April 26, 2024

• Liv by Kotex helps moms reconnect with a night out for Mother’s Day

  April 25, 2024

• Cookies get another stay of execution — but have marketers already moved on?

  April 24, 2024

• Coke creates AI-powered instrument that only plays ‘uplifting sounds’

  April 24, 2024

• Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day

  April 22, 2024

• Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z

  April 18, 2024

• Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

  April 17, 2024

• DirecTV turns satellite dishes into ‘bird ballparks’ with Randy Johnson

  April 16, 2024

• J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands

  April 15, 2024

• Campaign Trail: StreetEasy illustrates house-hunting odyssey as Renaissance art

  April 12, 2024

• Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer

  April 12, 2024

• L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn

  April 11, 2024

• Pedigree adopts AI to give ‘glow ups’ to shelter dog ads

  April 10, 2024

• Coca-Cola heads to Marvel universe for new spot, packaging campaign

  April 8, 2024

• Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

  April 8, 2024

• How marketers can navigate the legal pitfalls of generative AI

  April 3, 2024

• How Papa Johns’ new brand platform connects pizza to marketing transformation

  April 2, 2024

• IBM shows the dangers of marketers using ‘fishy’ generative AI

  April 1, 2024

• Campaign Trail: Skims clones Kim Kardashian for first TV push

  March 29, 2024

• How Home Depot is renovating its retail media network to reach more advertisers

  March 28, 2024

• Pure Leaf taps ‘Ghostbusters’ actors to myth-bust its zero-sugar sweet tea

  March 27, 2024

• Accenture teams with Adobe, Nvidia to fuel brand content with generative AI

  March 25, 2024

• Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day

  March 25, 2024

• How Lowe’s loyalty program is the ‘spine’ for personalization efforts

  March 21, 2024

• Inside NBCUniversal’s plans to turn TV into a performance marketing channel

  March 20, 2024

• Instacart earns MRC accreditation as retail media competition heats up

  March 20, 2024

• How to tackle measurement as Google rolls out open-source marketing mix modeling

  March 18, 2024

• Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push

  March 15, 2024

• Pacsun unites commerce channels with first-party data solution

  March 14, 2024

• Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays

  March 12, 2024

• Wayfair refreshes brand ahead of first large-format store opening

  March 11, 2024

• DiGiorno’s Rescue Program uses AI to turn pizza mishaps into coupons

  March 7, 2024

• How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign

  March 6, 2024

• Wolverine works to put ‘woman-made’ in the dictionary

  March 4, 2024

• Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads

  March 1, 2024

• Tubi refreshes brand to build on momentum with young, diverse audiences

  Feb. 29, 2024

• How Estée Lauder balances brand and performance marketing as the pendulum swings

  Feb. 28, 2024

• Rockstar Energy pushes scientific claim with campaign, brand refresh

  Feb. 26, 2024

• Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends

  Feb. 22, 2024

• McDonald’s brings anime fandom to life for immersive global campaign

  Feb. 21, 2024

• Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

  Feb. 16, 2024

• State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up

  Feb. 16, 2024

• Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes

  Feb. 15, 2024

• ‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

  Feb. 12, 2024

• Why DraftKings bet on other brands to build buzz beyond the big game

  Feb. 12, 2024

• Meta spotlights how AI investments are paying off for advertisers

  Feb. 9, 2024

• How Burger King’s AI-generated Whoppers reflect the brand’s heritage

  Feb. 8, 2024

• Expedia signs up as Netflix’s first global ad partner

  Feb. 5, 2024

• Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl

  Feb. 5, 2024

• Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin

  Feb. 2, 2024

• Campaign Trail: Teleflora tells real stories to overcome love cynicism

  Feb. 2, 2024

• Gatorade fuels digital transformation with free membership platform

  Feb. 1, 2024

• Doritos’ first global brand platform revolves around self-expression

  Jan. 30, 2024

• Ocean Spray reveals first major brand overhaul in 20-plus years

  Jan. 29, 2024

• Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans

  Jan. 25, 2024

• Heinz celebrates diners who wait for its ketchup in global campaign

  Jan. 25, 2024

• Hilton checks in to Paris Hilton’s Roblox world for loyalty push

  Jan. 23, 2024

• What marketers can expect as Google rolls out conversational AI in search ads

  Jan. 23, 2024

• ‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’

  Jan. 22, 2024

• Campaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’

  Jan. 19, 2024

• Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins

  Jan. 18, 2024

• How generative AI could solve the cookie deprecation puzzle in 2024

  Jan. 16, 2024

• Disney ties mood to messaging with contextual ads amid ad-tech roll-out

  Jan. 11, 2024

• Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day

  Jan. 10, 2024

• 8 predictions for 2024 as marketing seeks a new normal

  Jan. 9, 2024

• General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts

  Jan. 8, 2024

• Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season

  Jan. 5, 2024

• Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands

  Jan. 2, 2024

• Geico thaws Caveman on road to the Super Bowl

  Dec. 22, 2023

• Burger King turns hangovers into discounts with facial recognition

  Dec. 21, 2023

• Dove returns to Super Bowl for 1st time in 18 years

  Dec. 18, 2023

• Campaign Trail: Snyder’s pretzels save gingerbread people from houses made of themselves

  Dec. 15, 2023

• M&M’s returns to Super Bowl after controversy-courting stunt

  Dec. 14, 2023

• Papa Johns taps The Martin Agency, Carat in agency shakeup

  Dec. 12, 2023

• Frito-Lay reaffirms commitment to diverse creators with new campaign

  Dec. 12, 2023

• Coca-Cola enlists Hollywood talent for Christmas shorts

  Dec. 11, 2023

• State Farm takes inside look at NFL players and ‘at-home teammates’

  Dec. 6, 2023

• What Coca-Cola’s generative AI experiments mean for the brand’s future

  Dec. 5, 2023

• Why Domino’s is awarding half a million dollars in snow plowing grants

  Dec. 4, 2023

• Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters

  Dec. 1, 2023

• McDonald’s reinvents McNugget Buddies for streetwear-minded adults

  Nov. 29, 2023

• How the best marketing campaigns of 2023 mastered pop culture nostalgia

  Nov. 29, 2023

• Mars recycles old ads for M&Ms, Twix to promote net-zero progress

  Nov. 28, 2023

• Las Vegas spurs excessive celebration at Super Bowl with new campaign

  Nov. 27, 2023

• 12 holiday campaigns embodying the seasonal spirit of 2023

  Nov. 21, 2023

• Snoop Dogg gives up smoke for Solo Stove campaign

  Nov. 20, 2023

• AB InBev US CMO to resign as Bud Light woes continue

  Nov. 16, 2023

• GroupM, Google launch post-cookie readiness program as deprecation nears

  Nov. 15, 2023

• Burger King, McDonald’s fling fast-food footwear with Fila, Crocs

  Nov. 15, 2023

• Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

  Nov. 13, 2023

• Campaign Trail: Postmates animates food-fueled fever dreams

  Nov. 10, 2023

• Meta rolls out lead generation ad tools, AI features across family of apps

  Nov. 9, 2023

• Coca-Cola uses AI to envision the year 3000 on Las Vegas Sphere

  Nov. 9, 2023

• What marketers can expect as Google rolls out AI asset generation for ads

  Nov. 7, 2023

• Foot Locker hypes up holidays with major brands, NBA stars

  Nov. 6, 2023

• Coke boosts Santa-heavy holiday campaign with AI, digital experiences

  Nov. 3, 2023

• How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

  Nov. 2, 2023

• Walmart reunites ‘Mean Girls’ to boost Black Friday push

  Nov. 1, 2023

• AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

  Nov. 1, 2023

• Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line

  Oct. 31, 2023

• Do CEOs understand modern marketing? 66% of CMOs say ‘no.’

  Oct. 30, 2023

• Campaign Trail: Pom Wonderful transforms free radicals into monsters

  Oct. 27, 2023

• Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning

  Oct. 27, 2023

• Meta revenue surges 23% but volatility could soften advertiser demand

  Oct. 26, 2023

• Top takeaways from Advertising Week 2023 marketers need to know

  Oct. 26, 2023

• Bud Light locks up with UFC for multiyear deal

  Oct. 25, 2023

• Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms

  Oct. 24, 2023

• What Taco Bell and DoorDash learned about loyalty through collaboration

  Oct. 20, 2023

• Why Inspire Brands puts identity at the center of its marketing

  Oct. 19, 2023

• How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B

  Oct. 18, 2023

• Netflix expands advertising opportunities, adds live sports sponsorships

  Oct. 17, 2023

• What Wendy’s global CMO Carl Loredo learned from Taylor Swift

  Oct. 17, 2023

• Jack in the Box cooks up horror short for Halloween

  Oct. 13, 2023

• Top marketing conferences to attend in 2024

  Oct. 13, 2023

• Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers

  Oct. 13, 2023

• Dentsu, VideoAmp guarantee audience across major publishers

  Oct. 12, 2023

• Ford builds gamer van for TwitchCon road trip

  Oct. 10, 2023

• Mars Petcare appoints first chief brand and experience officer

  Oct. 10, 2023

• How Disney is helping brands extend Halloween momentum into the holidays

  Oct. 4, 2023

• Hard Mtn Dew will pay for your wedding — but only invite crashers

  Oct. 3, 2023

• Honda dreams of net zero emissions with first all-electric SUV campaign

  Oct. 2, 2023

• Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind

  Sept. 29, 2023

• Heinz jumps on Taylor Swift’s ‘seemingly ranch’ moment with new condiment

  Sept. 28, 2023

• Tazo taps Issa Rae to celebrate independent cafes

  Sept. 28, 2023

• ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

  Sept. 26, 2023

• Mattel’s Hot Wheels ignites ‘challenger spirit’ with cinematic ad

  Sept. 25, 2023

• Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

  Sept. 20, 2023

• NYX turns Gen Z stars into Universal Monsters for Halloween campaign

  Sept. 19, 2023

• Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University

  Sept. 19, 2023

• Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad

  Sept. 15, 2023

• Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

  Sept. 14, 2023

• Ford hires Toyota veteran as global CMO

  Sept. 13, 2023

• How Champion shifted its brand name from a noun to a verb with new campaign

  Sept. 13, 2023

• Lunchables brings kids’ imaginations to life for Grilled Cheesies debut

  Sept. 12, 2023

• How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign

  Sept. 7, 2023

• Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation

  Sept. 1, 2023

• Coke transforms QR codes into art to drive OOH engagement

  Aug. 31, 2023

• PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign

  Aug. 30, 2023

• Pernod Ricard North America names Colin Kavanagh as CMO

  Aug. 28, 2023

• How Häagen-Dazs met its $1.5M commitment to underrepresented creators

  Aug. 21, 2023

• Campaign Trail: Adidas takes football off the pitch to elevate female stars

  Aug. 18, 2023

• Papa Johns readies creative, media agency reviews

  Aug. 16, 2023

• Bain: Metaverse could be $900B biz by 2030, even as hype dies down

  Aug. 10, 2023

• La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

  Aug. 9, 2023

• Most marketers are experimenting with AI but feelings are mixed, survey says

  Aug. 7, 2023

• Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’

  Aug. 4, 2023

• Instagram celebrates Gen Z connections in short film-led campaign

  Aug. 3, 2023

• What marketers need to know about Gen Alpha

  Aug. 2, 2023

• McDonald’s says Grimace birthday push shook up strong Q2 earnings

  July 27, 2023

• Jell-O rebrands for first time in 10 years to meet new generation

  July 27, 2023

• How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more

  July 26, 2023

• Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’

  July 26, 2023

• Cracker Jack doubles down on Cracker Jill packaging, purpose-driven campaign

  July 24, 2023

• Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future

  July 21, 2023

• Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings

  July 20, 2023

• Taco John’s abandons Taco Tuesday trademark, issues charity challenge

  July 19, 2023

• Havas boosts creative offering with Uncommon acquisition

  July 17, 2023

• How the Hollywood shutdown could disrupt the ad market

  July 17, 2023

• Roku parties with ‘Barbie,’ adds Shopify checkout

  July 14, 2023

• TikTok comes to Redbox kiosks as part of OOH push

  July 13, 2023

• Target elevates 17-year veteran to CMO

  July 12, 2023

• Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

  July 11, 2023

• Taco Bell revives coin drop game from aughts to boost mobile app

  July 11, 2023

• Truly Hard Seltzer launches zero gravity pop-up bar

  July 10, 2023

• Campaign Trail: Samsonite taps into nostalgia for golden age of travel

  July 7, 2023

• The Body Shop teams with HeadCount to continue purpose-driven work

  July 6, 2023

• Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

  July 5, 2023

• Anheuser-Busch looks beyond backlash with people-focused campaign

  June 28, 2023

• Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

  June 26, 2023

• Campaign Trail: U by Kotex unapologetically normalizes periods

  June 23, 2023

• Bud Light looks to rebound from controversy with huge summer push

  June 22, 2023

• Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

  June 21, 2023

• Why brands like Wendy’s are remixing old songs into new jingles

  June 20, 2023

• Domino’s delivers anywhere on the map with latest tech innovation

  June 19, 2023

• Walmart’s ad biz finds early success with video partners like Roku

  June 15, 2023

• Heinz connects with past viral stars for new sauce drops

  June 13, 2023

• 7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign

  June 12, 2023

• Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life

  June 9, 2023

• WSJ: Amazon exploring ad tier for Prime Video

  June 8, 2023

• McDonald’s brings back Grimace for birthday party nostalgia

  June 6, 2023

• Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

  June 1, 2023

• Unilever’s chief digital and commercial officer Conny Braams departs

  May 30, 2023

• Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation

  May 26, 2023

• McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up

  May 24, 2023

• Walmart ad biz growth continues to outpace rivals

  May 22, 2023

• Google will deprecate cookies for 1% of users in Q1 2024

  May 18, 2023

• Pepsi presses play on summer with Bad Bunny, Apple Music

  May 17, 2023

• H&M brings ‘Stranger Things’ to Roblox for summer clothing experience

  May 17, 2023

• Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

  May 15, 2023

• Campaign Trail: Squarespace showcases how it makes anything possible

  May 12, 2023

• Inside Propel’s first brand campaign with Michael B. Jordan

  May 11, 2023

• How Taco Bell feeds hungry musicians and helps them ‘Live Más’

  May 4, 2023

• Papa Johns taps fast casual veteran as CMO

  May 3, 2023

• Nielsen miscounted Super Bowl LVII viewership

  May 2, 2023

• Tubi targets upfronts attendees with satirical short films

  May 1, 2023

• Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion

  April 28, 2023

• Pacsun turns to TikTok for livestream shopping

  April 27, 2023

• Rockstar drops ‘Euphoria’ star Angus Cloud into PUBG Mobile

  April 25, 2023

• AB InBev puts 2 execs on leave after furor over transgender influencer

  April 24, 2023

• Campaign Trail: Mugler shoots for the stars with Hunter Schafer

  April 14, 2023

• Warner Bros. Discovery rebrands streaming service as Max

  April 12, 2023

• Dove pushes for legislation to protect kids’ self-esteem from social media

  April 12, 2023

• Domino’s gasses up in-car ordering with Apple CarPlay integration

  April 10, 2023

• DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’

  April 7, 2023

• Popeyes picks McKinney as AOR to tap into brand love

  April 6, 2023

• The $1T question: Can brands navigate a state-led privacy landscape?

  April 4, 2023

• Bombay Sapphire readies world’s largest AI art event

  April 3, 2023

• Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX

  March 31, 2023

• Shake Shack powers up ‘Super Mario Bros.’ activation

  March 30, 2023

• Fox’s Tubi boosts AVOD offering with planning, measurement deals

  March 27, 2023

• Ad market avoids falling off a cliff thanks to media innovation, Magna says

  March 27, 2023

• Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline

  March 24, 2023

• Krystal puts Side Chiks in March Madness bracket on TikTok

  March 23, 2023

• 75% of marketers expect to spend more on TikTok even as ban looms

  March 23, 2023

• Coke asks consumers to generate art with new AI platform

  March 21, 2023

• Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

  March 20, 2023

• Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

  March 17, 2023

• Twisted Tea drops vasectomy underwear for March Madness

  March 16, 2023

• General Motors CMO Deborah Wahl to retire

  March 15, 2023

• 100 days of frenzied hype around generative AI

  March 13, 2023

• Influencers have greatest impact on consumer sustainability choices, Unilever finds

  March 9, 2023

• GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

  March 8, 2023

• Media agencies sign on as JIC sets cross-platform baseline

  March 6, 2023

• Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

  March 3, 2023

• Bose works to boost gender parity in music production

  March 2, 2023

• Sam’s Club adds retargeted ads to retail media network

  March 1, 2023

• Chipotle embraces viral TikTok trend with new menu item

  Feb. 27, 2023

• Silk gives nepo babies milk mustaches to boost plant-based alternative

  Feb. 23, 2023

• What a podcasting industry slowdown means for advertisers

  Feb. 21, 2023

• Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots

  Feb. 17, 2023

• Jameson serves cardboard ‘desk decoys’ for St. Patrick’s Day to boost PTO

  Feb. 16, 2023

• Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

  Feb. 15, 2023

• AOR model declared ‘dead’ as brand needs diversify beyond creative, media

  Feb. 13, 2023

• ‘Safe, lazy, boring’: How Super Bowl LVII ads mostly fumbled

  Feb. 13, 2023

• McDonald’s readies first-ever duo meal with Cardi B and Offset

  Feb. 13, 2023

• What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers?

  Feb. 13, 2023

• Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

  Feb. 7, 2023

• Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z

  Feb. 6, 2023

• Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

  Feb. 3, 2023

• General Motors, Netflix team for strategic alliance around EVs

  Feb. 2, 2023

• ChatGPT might change advertising — but it won’t revolutionize it

  Jan. 31, 2023

• Agencies, consultancies step up metaverse investment, experiments

  Jan. 30, 2023

• Has TV ad measurement’s day of reckoning finally arrived?

  Jan. 30, 2023

• Yves Saint Laurent Beauty ties Web3 to online shopping experience

  Jan. 27, 2023

• Unilever first to test Disney’s identity integration with Trade Desk

  Jan. 26, 2023

• DOJ slams Google to end ‘monopolistic grip’ on digital advertising

  Jan. 24, 2023

• M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand

  Jan. 23, 2023

• Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

  Jan. 20, 2023

• Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers

  Jan. 19, 2023

• Lay’s and Brazilian superstar Anitta power campaign with potato electricity

  Jan. 18, 2023

• McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

  Jan. 12, 2023

• Burger King taps longtime PepsiCo veteran as CMO

  Jan. 10, 2023

• Chex Mix remixes ‘Baby Got Back’ for bagel chips revival

  Jan. 10, 2023

• NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

  Jan. 9, 2023

• Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel

  Jan. 9, 2023

• Timex enters Web3 with Bored Ape NFT collaboration

  Jan. 5, 2023

• Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito

  Oct. 7, 2022

• Gen Z and CTV: Is a creative renaissance for TV ads in view?

  Oct. 4, 2022

• M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity

  Sept. 28, 2022

• Why Sonic drove away from in-car commercials for its latest campaign

  Sept. 26, 2022

• Campaign Trail: Kraft wants mayo lovers to let their freak flags fly

  Sept. 23, 2022

• Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration

  Sept. 22, 2022

• Retail media makes up 11% of global ad spend, GroupM says

  Sept. 21, 2022

• Samsung, NBCUniversal bring Rockefeller Center to the metaverse

  Sept. 20, 2022

• ESPN launches creator network to attract Gen Z

  Sept. 19, 2022

• Why brands are creating original songs for TikTok

  Sept. 15, 2022

• GM is first brand to integrate with NBCU’s data platform

  Sept. 13, 2022

• Fox taps Comscore as local TV currency

  Sept. 12, 2022

• Mailchimp swings into NYFW with pop-up, capsule collection

  Sept. 9, 2022

• Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms

  Sept. 9, 2022

• Puma’s first metaverse experience ties NFTs to NYFW

  Sept. 8, 2022

• Starburst beams TikToks into space to engage Gen Z

  Sept. 6, 2022

• Procter & Gamble throws support behind Trade Desk’s Unified ID

  Sept. 2, 2022

• Coca-Cola kicks off digitally driven World Cup campaign

  Sept. 1, 2022

• Heinz drops ketchup-stained vintage collection to celebrate sustainability

  Aug. 30, 2022

• Hyundai targets millennials, Gen Z with retro Netflix tie-up

  Aug. 30, 2022

• Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

  Aug. 29, 2022

• Little Caesars deepens new NFL deal with TV spot, promotion

  Aug. 29, 2022

• Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

  Aug. 26, 2022

• Dentsu designs virtual brand characters for metaverse and beyond

  Aug. 22, 2022

• What PepsiCo’s $550M Celsius deal means for the energy drink brand

  Aug. 22, 2022

• Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

  Aug. 16, 2022

• Tony the Tiger transforms into gr-r-eat Twitch streamer

  Aug. 15, 2022

• Omnicom launches gaming solution for brands

  Aug. 15, 2022

• Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes

  Aug. 12, 2022

• Coke bottles taste of dreams for latest experimental flavor

  Aug. 10, 2022

• Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

  Aug. 10, 2022

• Experiments with Nielsen alternatives increase but questions remain, VAB finds

  Aug. 9, 2022

• Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

  Aug. 8, 2022

• Miller Lite rents out grills in latest summer stunt

  Aug. 8, 2022

• Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering

  Aug. 5, 2022

• Coors Banquet supports firefighters with special packaging, capsule collection

  Aug. 4, 2022

• Marketers gain ROI during recession by increasing media spend, study says

  Aug. 2, 2022

• Tito’s vodka spoofs hard seltzer craze by selling empty can

  Aug. 2, 2022

• Walmart boosts ad network with new partnerships

  Aug. 1, 2022

• Jack in the Box welcomes back most famous employee Mark Hamill

  Aug. 1, 2022

• Campaign Trail: Frida Baby animates user reviews of messy parenthood realities

  July 29, 2022

• Applebee’s spices up date night with lip gloss, ‘dateable’ music video

  July 29, 2022

• Google again delays third-party cookie deprecation. Now what?

  July 28, 2022

• Coca-Cola increased marketing spend to create brand value amid price hikes

  July 27, 2022

• Maybelline pairs with Time Out to encourage IRL dating

  July 26, 2022

• GroupM launches framework for cutting carbon emissions from ads

  July 25, 2022

• Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées'

  July 15, 2022

• 7 campaigns that transcended the turmoil of H1 2022

  July 12, 2022

• Disney boosts post-cookie offering with major Trade Desk integration

  July 12, 2022

• IPG looks to streamline brand integrations in entertainment

  July 11, 2022

• Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant

  July 11, 2022

• Modelo, Takis dare consumers to keep their hands off a co-branded vending machine

  July 7, 2022

• 50% of marketers impede ROI by underinvesting in media, Nielsen finds

  July 6, 2022

• Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills

  July 1, 2022

• Honda invites gamers to Hondaverse in Fortnite on Twitch

  June 30, 2022

• Old Spice teams with Arby's to tackle 'meat sweats'

  June 29, 2022

• Omnicom banks on Walmart, Instacart in latest commerce expansion

  June 27, 2022

• Why NBCUniversal is adding emotion to its measurement framework

  June 23, 2022

• Mastercard expands sonic branding with 'Priceless' album

  June 22, 2022

• Wendy's streamlines national-to-local social advertising with Tiger Pistol

  June 21, 2022

• Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages

  June 17, 2022

• Stella Artois sets sights on dinnertime as work-life divide remains blurred

  June 16, 2022

• L'Oréal's Garnier doubles down on esports with Team Vitality

  June 14, 2022

• Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement

  June 13, 2022

• Sour Patch Kids taps Twitch streamers for flavor competition

  June 13, 2022

• How Netflix's potential acquisition of Roku would affect CTV advertising

  June 9, 2022

• McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline

  June 7, 2022

• WPP firms up DEI commitments with first global chief talent and inclusion officer

  June 6, 2022

• Absolut mixes cocktail personalities in biggest campaign in over a decade

  June 6, 2022

• Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads

  June 3, 2022

• Tostitos teams with Dan Levy to help people avoid summer FOMO

  June 2, 2022

• Sprite taps international musicians for first global brand platform

  June 1, 2022

• Gucci opens persistent digital space on Roblox

  May 31, 2022

• Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

  May 26, 2022

• Omnicom's new supply chain tool adjusts media spend based on inventory

  May 23, 2022

• Campaign Trail: C4 Energy taps into Kevin Hart's versatility

  May 20, 2022

• Warner Bros. Discovery holds back on streaming tie-up details at first upfront

  May 19, 2022

• Gap sets up shop in Roblox to boost teen inclusion, self-expression

  May 18, 2022

• Target to award $25M in paid media to diverse brands

  May 16, 2022

• Marriott launches hospitality industry's first media network

  May 16, 2022

• How streaming TV platforms upped their games at the NewFronts

  May 9, 2022

• Taco Bell asks diners to swap out mundane meals via TikTok dance challenge

  May 9, 2022

• Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world

  May 6, 2022

• WPP partners with Epic Games to boost metaverse offering

  May 5, 2022

• Taco Bell teams with Lil Nas X to help solve global challenges

  May 4, 2022

• GroupM reorganizes agencies to create digital powerhouses

  May 2, 2022

• Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

  May 2, 2022

• Burger King taps new agencies after year of marketing tumult

  April 29, 2022

• McDonald's spotlights Latino film talent to boost industry representation

  April 28, 2022

• KFC preps chicken bouquets alongside new 'Finger Lickin' Good' creative

  April 27, 2022

• How prepared is the ad industry for a cookieless future?

  April 26, 2022

• WPP's e-commerce service expands with supply chain and logistics

  April 25, 2022

• Degree boosts inclusivity in metaverse with virtual marathon

  April 25, 2022

• Mtn Dew goes to Hell to promote Flamin' Hot flavor

  April 21, 2022

• Netflix is finally open to ads. What's next?

  April 20, 2022

• Publicis reports strong Q1 on heels of major account wins

  April 18, 2022

• Burger King ponders confusing times as plant-based push continues

  April 18, 2022

• Chipotle lets Roblox players roll virtual burritos into real food

  April 5, 2022

• Podcast advertising prospers but needs solutions to reach full potential

  April 4, 2022

• 80% of CMOs turn to agencies for TV strategies amid streaming shift

  April 4, 2022

• Wendy's opens metaverse restaurant in Horizon Worlds

  March 31, 2022

• Pizza Hut rides 'struggle bus' with experiential push

  March 30, 2022

• Burger King serves up poop emoji ice cream to highlight clean ingredients

  March 23, 2022

• NBCUniversal elevates iSpot to ad currency in blow to Nielsen

  March 23, 2022

• Arby's CMO dishes on Pusha T diss track

  March 22, 2022

• Dentsu is NBCUnified's first agency partner as media giant continues data push

  March 21, 2022

• What brands can do as inflation adds to consumer woes

  March 21, 2022

• M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'

  March 17, 2022

• How a combined HBO Max and Discovery+ will change the AVOD landscape

  March 16, 2022

• How podcasts are helping brands meet DEI commitments

  March 14, 2022

• Omnicom is first agency to integrate with NBCUniversal's data clean room

  March 14, 2022

• Chili's opens e-commerce shop to celebrate 47th birthday

  March 11, 2022

• Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

  March 10, 2022

• Degree looks to close gender 'bracket gap' during March Madness

  March 9, 2022

• How QSR marketers are riding the plant-based food wave

  March 8, 2022

• Omnicom acquires digital transformation firm to boost consultancy

  March 7, 2022

• Inside Disney's ambitious bets on measurement, data and programmatic

  March 7, 2022

• Jack in the Box trolls McDonald's over broken ice cream machines

  March 3, 2022

• Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says

  March 1, 2022

• WPP grows at fastest pace in 20 years as experience, commerce surge

  Feb. 28, 2022

• Agencies' metaverse practices ramp up in preparation for new digital age

  Feb. 28, 2022

• Kraft Singles squares up with Kelis on culture play

  Feb. 25, 2022

• Mondelez personalization tie-up with Innovid prioritizes CTV

  Feb. 24, 2022

• What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement

  Feb. 23, 2022

• Kraft Heinz teams with Google to accelerate digital transformation

  Feb. 18, 2022

• Walgreens bolsters retail media network with self-serve programmatic, clean room

  Feb. 17, 2022

• Michelob Ultra gets in on ‘90s nostalgia with NBA Jam team-up

  Feb. 16, 2022

• Super Bowl LVI ads stick to old scripts as digital innovations prove divisive

  Feb. 14, 2022

• KFC selects MullenLowe as AOR to complete marketing makeover

  Feb. 14, 2022

• Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz

  Feb. 14, 2022

• Amazon previews NFL's shift to streaming with Super Bowl spot

  Feb. 11, 2022

• NFL opens Snapchat playbook for Super Bowl Sunday

  Feb. 10, 2022

• Walmart, NYX partner with Triller to boost Black creators

  Feb. 10, 2022

• How media conglomerates are plotting the future of measurement and identity

  Feb. 8, 2022

• Burger King puts creative, media accounts into review as RBI reshape continues

  Feb. 7, 2022

• Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'

  Feb. 3, 2022

• Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site

  Feb. 3, 2022

• Accenture Interactive again bets on agency heavyweights to boost creative expertise

  Jan. 31, 2022

• What's next for advertisers as Google changes course again on cookie alternatives

  Jan. 28, 2022

• Bush's Beans enlists TikTok, Reels creators for Can Film Festival

  Jan. 27, 2022

• What a raft of CPG rebrands portend for marketer priorities in 2022

  Jan. 26, 2022

• Groupon invites fans to Gronk's house for Super Bowl party

  Jan. 25, 2022

• MNTN acquires QuickFrame in hopes of streamlining CTV ad production

  Jan. 24, 2022

• Coca-Cola refreshes can designs to highlight flavor portfolio

  Jan. 20, 2022

• Anheuser-Busch updates logo to match forward-looking brand purpose

  Jan. 19, 2022

• Can restaurant marketers get digital right while facing panoply of pressures?

  Jan. 18, 2022

• Tic Tac inspires kindness and connection via AR messaging

  Jan. 13, 2022

• Campbell's teams with experiential toy company Camp on candles, activity guides

  Jan. 13, 2022

• Looking ahead: 9 trends that will steer marketing in 2022

  Jan. 11, 2022

• Discovery invests in OpenAP to accelerate growth of advanced TV

  Jan. 10, 2022

• Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

  Jan. 6, 2022

• P&G takes first step into the metaverse with BeautySphere

  Jan. 6, 2022

• Best Buy launches in-house media company

  Jan. 4, 2022

• LeBron James reps a second PepsiCo brand with Ruffles effort

  Dec. 21, 2021

• UTA buys MediaLink as marketing, entertainment convergence persists

  Dec. 20, 2021

• LinkedIn spices up out-of-office messages with Cameo carolers

  Dec. 16, 2021

• Pepsi boosts hip-hop artists with music academy, virtual summit

  Dec. 14, 2021

• Walmart teams with TalkShopLive as social commerce ramp up continues

  Dec. 14, 2021

• How FuboTV is working to solve advertiser identity issues

  Dec. 13, 2021

• Denny's enters 'The Matrix' and serves up free mobile delivery

  Dec. 9, 2021

• Mtn Dew seeks park ranger to oversee outdoor enthusiast 'playground'

  Dec. 8, 2021

• 9 campaigns that struck a chord in 2021

  Dec. 7, 2021

• WPP beefs up e-commerce push with acquisition, sustainability practice

  Dec. 6, 2021

• Taco Bell appoints Jordan Brand CMO as global chief brand officer

  Dec. 3, 2021

• Chipotle turns cilantro-soap meme into stocking stuffer

  Dec. 2, 2021

• Mr. Peanut doles out 'nutstalgia' for holidays with music video, gift boxes

  Dec. 1, 2021

• Volkswagen embeds AR driving experience on Amazon boxes

  Nov. 30, 2021

• Coca-Cola, Walmart open AR holiday stores in Snapchat

  Nov. 24, 2021

• Cheetos turns iconic orange dust into art exhibit with latest musical tie-up

  Nov. 23, 2021

• How brands are turning inclusive holiday campaigns into more than 'inspiration porn'

  Nov. 23, 2021

• Dunkin' chooses Anomaly as AOR to modernize brand ethos

  Nov. 22, 2021

• How advertisers can adapt to sidestep supply chain challenges

  Nov. 22, 2021

• Chipotle supports young farmers with Kacey Musgraves, Carhartt collaborations

  Nov. 17, 2021

• S4 Capital makes another acquisition as net revenue increases 42%

  Nov. 15, 2021

• Frito-Lay's SunChips gives artists chance to craft ads

  Nov. 15, 2021

• McDonald's duets with Mariah Carey to celebrate the holidays

  Nov. 11, 2021

• Tim Hortons jumps on celeb-menu trend with Justin Bieber

  Nov. 10, 2021

• How Disney balances entertainment and ad sales in the streaming age

  Nov. 9, 2021

• Coca-Cola names WPP global marketing partner

  Nov. 8, 2021

• Burger King's Ellie Doty is latest marketer to leave brand

  Nov. 5, 2021

• KFC reportedly will drop longtime agency Wieden + Kennedy as marketing shakeup continues

  Nov. 4, 2021

• Crypto.com becomes first global marketing partner for Twitch Rivals

  Nov. 4, 2021

• Burger King doles out crypto on Robinhood to boost loyalty program

  Nov. 1, 2021

• CTV is exploding, but can marketers capitalize on its promise?

  Oct. 27, 2021

• How Omnicom is taking inclusivity beyond the mood board to the boardroom

  Oct. 25, 2021

• Triller parent rolls out SMS platform to connect creators with fans

  Oct. 21, 2021

• How Unilever and other marketers work to avoid greenwashing

  Oct. 21, 2021

• How Mars approaches contextual advertising as a cookieless future looms

  Oct. 20, 2021

• Stellantis taps Black-owned agency to shore up multicultural marketing

  Oct. 18, 2021

• Kargo acquires StitcherAds for $64M to shore up e-commerce offering

  Oct. 18, 2021

• Campbell's brand modernization continues with musical QR codes on cans

  Oct. 18, 2021

• Starbucks, Netflix partner on book club-inspired content series

  Oct. 13, 2021

• DoorDash beefs up ad capabilities for restaurants, CPG brands

  Oct. 12, 2021

• Can QSRs meet marketing's new imperatives without alienating franchisees?

  Oct. 12, 2021

• Mercedes-Benz touts sustainability with electric vehicle experiences

  Oct. 11, 2021

• Pepsi boosts Black-owned restaurants' marketing, rewards consumers with Dig In Day

  Oct. 7, 2021

• Clothing is Gen Z's top wallet priority for first time since 2014, Piper Sandler finds

  Oct. 5, 2021

• Mondelez uses AI to animate family photos for Vietnamese holiday

  Oct. 5, 2021

• IPG's new identity solution works across open web, walled gardens

  Oct. 4, 2021

• Taco Bell celebrates National Taco Day with Discord, messaging push

  Oct. 4, 2021

• Starburst doubles down on viral Little Lad ad with TikTok contest

  Oct. 1, 2021

• C4 Energy drink celebrates Starburst fusion with pop-up truck, digital content

  Sept. 29, 2021

• Twitch enters first record label partnership with Warner Music Group

  Sept. 28, 2021

• US advertising rebound intensifies, on pace to grow 23%, Magna says

  Sept. 27, 2021

• Busch takes remote work outdoors with TreeWork space

  Sept. 22, 2021

• Burger King's NFT strategy matures beyond stunts toward real engagement

  Sept. 21, 2021

• Omnicom creates bespoke agency for Mercedes-Benz

  Sept. 20, 2021

• State Farm's mascot debuts as first branded character in NBA 2K22

  Sept. 15, 2021

• S4 Capital raises guidance again as net revenue accelerates 66% in Q2

  Sept. 13, 2021

• Why Planet Fitness went from 16 agencies to one with new AOR Publicis

  Sept. 13, 2021

• Pepsi blends NFL, New York Fashion Week kickoffs in capsule collection

  Sept. 9, 2021

• Media.Monks merges with Cashmere to boost cultural offering

  Sept. 8, 2021

• Denny's celebrates college football offensive linemen with All-Pancaker Team

  Sept. 3, 2021

• Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions

  Sept. 2, 2021

• Lucky Charms drops album as General Mills embraces digital channels

  Sept. 1, 2021

• Tide extends #TurnToCold campaign with NFL partnership

  Aug. 31, 2021

• Vizio secures $100M in upfront commitments amid shift to CTV

  Aug. 30, 2021

• Sweetgreen celebrates Naomi Osaka partnership with US Open campaign

  Aug. 30, 2021

• Michelob Ultra supports gender equality in sports with $100M pledge

  Aug. 27, 2021

• Can agencies adapt as the future of work takes shape?

  Aug. 23, 2021

• 82% of advertisers apply brand values to media spending decisions, survey finds

  Aug. 23, 2021

• Walmart nearly doubles ad sales after major investments in Connect platform

  Aug. 19, 2021

• 45% of consumers say Subway should drop embattled Megan Rapinoe, survey finds

  Aug. 18, 2021

• General Mills serves up nostalgia with 'Monster Mash' remake, mockumentary

  Aug. 17, 2021

• Dentsu returns to growth as refitting customer experiences remains big opportunity

  Aug. 16, 2021

• Google, TikTok increase privacy, safety protections for teens

  Aug. 12, 2021

• Subway's CMO on why the brand's transformation is just beginning

  Aug. 11, 2021

• Reese's Puffs turns cereal boxes into AR synthesizers

  Aug. 10, 2021

• Local media agencies poised to be key part of accelerating digital ad market

  Aug. 9, 2021

• Taco Bell taps Cashmere as first culture agency of record

  Aug. 9, 2021

• Coca-Cola asks if new Zero Sugar is 'Best Coke Ever?' in multichannel push

  Aug. 9, 2021

• Tide confronts homelessness with free laundry room, docuseries on IMDb TV

  Aug. 6, 2021

• KFC lets guests 'chick-in' to themed London hotel

  Aug. 5, 2021

• Why Jack in the Box hosted a Comic-Con afterparty on Discord

  Aug. 3, 2021

• IPG becomes first holding company to act as closed operator for Unified ID

  Aug. 2, 2021

• Nike, Patagonia, Walmart among brands piloting Twitter's new e-commerce features

  July 29, 2021

• Coca-Cola auctions its first NFTs as interest in metaverse grows

  July 29, 2021

• Campbell's commemorates updated soup can labels with NFT collection

  July 28, 2021

• Pizza Hut spins brand elements into 'Tastewear' capsule collection

  July 27, 2021

• Popeyes calls truce to chicken sandwich wars with nugget launch campaign

  July 27, 2021

• Tinuiti beefs up CTV, OTT offering with Bliss Point Media buy

  July 26, 2021

• Coca-Cola spurs 42% revenue growth after returning to pre-pandemic marketing spend

  July 22, 2021

• OshKosh B'gosh reimagines Mariah Carey, Muhammad Ali as kids

  July 21, 2021

• Mediaocean to buy ad server Flashtalking in boost to its omnichannel push

  July 19, 2021

• Data privacy evolved at a dizzying pace in H1, with more still to come

  July 13, 2021

• 50% of agencies outsource data amid persistent uniqueness, validity concerns

  July 12, 2021

• Why a creative veteran is bullish on next-generation customer experiences

  July 12, 2021

• Estrella Jalisco celebrates micheladas with first-to-market Tastemade partnership

  July 12, 2021

• Match Group's BLK taps rapper Juvenile to 'Vax That Thang Up'

  July 8, 2021

• Kraft Heinz partners with 'Top Chef' alum to launch food-focused platform

  July 7, 2021

• Heinz calls on hot dog and bun companies to sell equal packs

  July 6, 2021

• Degree is quick to partner with college athletes that can now monetize

  July 1, 2021

• Budweiser recreates 'Independence Day' speech as vaccination push continues

  June 30, 2021

• Attitudes toward brands evolve again, 1 year after a racial reckoning began

  June 30, 2021

• Doritos gives platform to Black creators with $5M commitment

  June 29, 2021

• Horizon Media embeds behavioral science with brand strategy via new team

  June 28, 2021

• Sprite turns scannable bottles into tickets for virtual hip-hop concerts

  June 28, 2021

• What's next for the ad industry as Google gives third-party cookies a stay of execution

  June 25, 2021

• Google delays third-party cookie phaseout to 2023

  June 24, 2021

• Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda

  June 24, 2021

• As CMOs seek to fortify pandemic gains, confusion grows around brand purpose

  June 24, 2021

• Ad-Lib.io expands automation's role in delivering relevant digital creative at scale

  June 21, 2021

• How Sweetgreen's in-house agency helps deliver healthy messages

  June 21, 2021

• Degree reminds consumers to wear deodorant as pre-pandemic activities resume

  June 17, 2021

• Wendy's expands 'Rick and Morty' collab with pop-up diner, custom Coke flavors

  June 15, 2021

• Jack in the Box duets with Jason Derulo on virtual restaurant brand

  June 14, 2021

• General Mills, Mars, Target among brands committed to GroupM's Black-owned media initiative

  June 14, 2021

• Facebook ad chief Carolyn Everson exits after decade as liaison to brands, agencies

  June 14, 2021

• Netflix enters e-commerce fray as subscription growth slows

  June 11, 2021

• Midol urges women to stop apologizing for their periods with awareness push

  June 10, 2021

• Apple doubles down on privacy, further complicating tracking and targeting

  June 10, 2021

• Burger King trolls Chick-fil-A with LGBTQ donations during Pride

  June 8, 2021

• Domino's revived Noid hops on NFT trend

  June 8, 2021

• Skittles launches 'QueeR codes' to spotlight LGBTQ creators during Pride

  June 8, 2021

• Martin Sorrell on how S4 Capital is disrupting the legacy agency model

  June 7, 2021

• Pantene teams with Allyson Felix in run-up to Olympics

  June 7, 2021

• Gap says marketing investments are 'supercharging' sales

  June 1, 2021

• REI opens content studio to support climate action, DEI efforts

  May 27, 2021

• Study: 71% of consumers tire of empty promises, spurring 'age of cynicism'

  May 25, 2021

• Diageo launches DEI initiative to boost Black community in spirits industry

  May 25, 2021

• Droga5 expands global reach with new Japan site, offices in Brazil and China to follow

  May 24, 2021

• How brands like HP make strides on TikTok thanks to its bespoke brand safety solution

  May 21, 2021

• Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date

  May 20, 2021

• Häagen-Dazs' CMO details how a rebranding ties to the company's diversity goals

  May 19, 2021

• P&G's Gillette Venus seeks to normalize pubic hair with quirky tune

  May 18, 2021

• Walgreens adds advanced TV, first-party data play to retail media network

  May 18, 2021

• L'Oréal shifts from product to content marketing with pro-focused series

  May 17, 2021

• VMLY&R launches inclusion-focused consultancy to support brand DEI efforts

  May 17, 2021

• Liquid Death protects heads from zombies to promote Netflix's 'Army of the Dead'

  May 17, 2021

• Celebrities bring sizzle to new virtual restaurant brands from Nextbite

  May 13, 2021

• Trade Desk stock tumbles despite earnings beat as concerns over growth mount

  May 11, 2021

• Hyundai names first African American AOR amid increased demands for diversity

  May 10, 2021

• Inside BBDO's plan to boost underrepresented creators in ad world

  May 10, 2021

• Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts

  May 6, 2021

• Mobile marketers intensify focus on contextual signals amid privacy changes

  May 5, 2021

• AVODs double down on original programming, content studios at NewFronts

  May 4, 2021

• IPG's efforts to pair data with media, e-commerce gain momentum

  May 3, 2021

• Apple revenue up 54% as services hit all-time high

  April 29, 2021

• Taco Bell turns the moon into a billboard for its first global campaign

  April 28, 2021

• 7-Eleven's CMO plans to meet evolving consumers by doubling marketing spend

  April 28, 2021

• Bud Light readies post-pandemic summer plans with $10M stimulus

  April 27, 2021

• Expedia centers rebrand around mobile as post-COVID travel planning arrives

  April 22, 2021

• Courtyard by Marriott selects Clubhouse for NFL draft chat

  April 22, 2021

• Michelob Ultra's sustainably brewed beer samples the sun in new song

  April 20, 2021

• How brands are fumbling sustainability — and how they can get it right

  April 19, 2021

• Uber Eats is latest app to tap Stories trend

  April 15, 2021

• PepsiCo's Lifewtr pushes for diversity in the arts with Issa Rae team-up

  April 15, 2021

• Hornitos boosts underrepresented voices with short film program

  April 14, 2021

• What AVOD's growth means for marketers in search of evolving consumers

  April 13, 2021

• The Rock's Teremana tequila dishes out free guac to support local eateries

  April 8, 2021

• How P&G and Lush pursue brand activism with authenticity

  April 8, 2021

• Impossible Foods eyes meat eaters in first national ad push

  April 7, 2021

• Clorox taps Billy Porter for #YasClean song, challenge on TikTok

  April 1, 2021

• Digital ad sales to top two-thirds of total spend for first time in 2021, Magna forecasts

  April 1, 2021

• Spotify acquires Betty Labs in bet on live audio app Locker Room

  March 31, 2021

• P&G amps up opportunities for Black creators across advertising, film and TV

  March 30, 2021

• Tinder, Lyft pair up to help 'post-lockdown daters'

  March 25, 2021

• Study: Brand activism sways buying behavior, brand impression for 58% of consumers

  March 25, 2021

• P&G's SK-II opens film studio to elevate purpose-driven marketing

  March 24, 2021

• Lexus takes musicians for a spin in sedan with built-in record player

  March 23, 2021

• Buffalo Wild Wings welcomes back March Madness with TikTok challenge, loyalty promo

  March 18, 2021

• Michelob Ultra spoofs artificial intelligence to spotlight real ingredients in hard seltzer

  March 18, 2021

• Roku on how upfronts, NewFronts will evolve as streaming TV surges

  March 17, 2021

• For restaurant chains, marketing virtual brands poses equal challenge and opportunity

  March 16, 2021

• Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign

  March 15, 2021

• Blue Moon trades donations for beer in decluttering push with The Home Edit

  March 11, 2021

• How the ANA is helping the ad industry deliver on diversity and inclusion pledges

  March 11, 2021

• 54% of people don't feel culturally represented in online ads, Facebook finds

  March 9, 2021

• CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently

  March 8, 2021

• Amazon Prime Video launches TikTok-exclusive series in France

  March 4, 2021

• What Google's rejection of post-cookie identifiers means for advertisers

  March 4, 2021

• Roku expands addressable advertising reach with Nielsen deal

  March 3, 2021

• Toyota taps interest in cars as 'third space' with Pinterest push for Sienna

  March 2, 2021

• TikTok taps into surging soccer interest with Portland clubs deal

  Feb. 25, 2021

• El Pollo Loco names Organic digital AOR as chain accelerates digital transformation

  Feb. 25, 2021

• CMOs say companies are more prepared to pivot than before pandemic, study finds

  Feb. 24, 2021

• Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation

  Feb. 23, 2021

• Zaxby's inspires random acts of kindness with TikTok challenge

  Feb. 18, 2021

• Jameson pays drinkers to take time off on St. Patrick's Day

  Feb. 18, 2021

• Will Clubhouse be the next social media platform for marketers?

  Feb. 17, 2021

• Burger King parent RBI chats with consumers on buzzy Clubhouse app

  Feb. 12, 2021

• Labatt turns cases of beer into NHL arenas with Snapchat lens

  Feb. 11, 2021

• Study: OOH takes on 'new potency' as consumers head outside, burn out on devices

  Feb. 11, 2021

• Fox launches multichannel campaign to turn Tubi into 'billion dollar business'

  Feb. 10, 2021

• Super Bowl LV ads highlight marketers' disconnect with reality

  Feb. 8, 2021

• Why brands skipped Super Bowl ads and counterprogrammed instead

  Feb. 5, 2021

• Taco Bell decries rivals' celeb menu stunts in 'Build Your Own Cravings' mobile push

  Feb. 4, 2021

• Lowe's invites couples to splash-painting date night for Valentine's Day

  Feb. 4, 2021

• Amazon ad revenue growth surges past other segments as Bezos exits CEO role

  Feb. 3, 2021

• How Google's third-party cookie alternative will affect marketers

  Feb. 2, 2021

• Apple reports record revenue with IDFA changes set for 'early spring'

  Jan. 28, 2021

• Lego teams with Universal Music Group for TikTok-like kids app

  Jan. 28, 2021

• Mars starts influencer-powered crowdsourcing campaign to amplify women's voices

  Jan. 27, 2021

• 7-Eleven turns latest experiential store into 'gaming palace' Airbnb

  Jan. 26, 2021

• Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19 support

  Jan. 25, 2021

• Barilla cooks up pasta timer playlists on Spotify

  Jan. 21, 2021

• 'Post-truth' climate impacts Gen Z's conflicting brand perceptions, Forrester says

  Jan. 20, 2021

• Garnier tweaks social strategy to guide at-home hair colorists during pandemic

  Jan. 14, 2021

• O'Doul's and Match connect for sober-curious virtual dates

  Jan. 14, 2021

• How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands

  Jan. 13, 2021

• Checkers & Rally's CMO on 'crunching' 2020 and being nimble in the new year

  Jan. 12, 2021

• 88% of marketers say collecting first-party data is a 2021 priority, study says

  Jan. 12, 2021

• WW pumps up app-based membership with podcasts, virtual experiences

  Jan. 7, 2021

• Burger King prioritizes digital with first rebrand in more than 20 years

  Jan. 7, 2021

• General Mills cereal mascots sport 'got milk?' mustaches in new campaign

  Jan. 6, 2021

• Budweiser Zero unites athletes to support Dry January

  Jan. 5, 2021

• 8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger

  Jan. 4, 2021

• How consumer expectations for brand experiences, personalization are changing, per Forrester

  Dec. 23, 2020

• How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-proof' campaign

  Dec. 22, 2020

• Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok

  Dec. 17, 2020

• Pizza Hut's celeb-powered Twitch series scores 5.4M views

  Dec. 17, 2020

• Cookieless tracking, need for first-party data top 2021 concerns for ad buyers, IAB says

  Dec. 16, 2020

• McDonald's celebrates 'Golden M' hairdo with virtual barbershop

  Dec. 15, 2020

• App Annie: Business apps exploded in 2020, driving 25% lift in time spent on mobile

  Dec. 10, 2020

• Coca-Cola kicks off massive agency review to 'fundamentally transform' its marketing

  Dec. 10, 2020

• Unilever scoops up 'Office' star Angela Kinsey to swap bad gifts for ice cream deliveries

  Dec. 9, 2020

• Activist Brand of the Year: Ben & Jerry's

  Dec. 9, 2020

• Mobile Marketer of the Year: Chipotle

  Dec. 9, 2020

• Bubly uplifts LBGTQ+ elders with drag performances, original song

  Dec. 8, 2020

• CBS nearly sold out of Super Bowl ad inventory, per media report

  Dec. 3, 2020

• How QSRs can pivot their marketing to join the holiday conversation

  Nov. 19, 2020

• Mondelez ties marketing to internal diversity efforts with 'humaning' approach

  Nov. 13, 2020

• Amazon ads have 20% higher ROI than average brand marketing, study finds

  Nov. 10, 2020

• Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive

  Nov. 3, 2020

• P&G sales surge amid pivot to digital, $100M investment in advertising

  Oct. 21, 2020

• CMOs must decipher pandemic-related consumer behavior changes, Dentsu survey finds

  Oct. 15, 2020

• Is the ad world's push for racial justice a moment or a movement?

  Oct. 13, 2020

• How Honda and Nestlé make authentic connections through esports

  Oct. 8, 2020

• How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth

  Oct. 7, 2020

• Top Ramen gets in on fake C-suite job trend with Chief Noodle Officer search

  Oct. 7, 2020

• Secret provides direct assistance to support women affected by COVID-19

  Oct. 6, 2020

• How Ryder's first ads about its supply chain business lifted lead volume 21%

  Sept. 23, 2020

• Pepsi creates team-specific videos, contests and packaging for homebound NFL fans

  Sept. 11, 2020

• Coors Light turns favorite video chat backgrounds into real vacations

  Sept. 1, 2020

• How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing

  Aug. 27, 2020

• How Del Monte's Elana Gold handled being named CMO during the pandemic

  July 30, 2020

• NBC spoofs its own ad pitch with '30 Rock' primetime special

  July 17, 2020

• 9 campaigns that show how mobile marketers pivoted in the pandemic during H1

  July 13, 2020

• 9 pivotal campaigns that show how marketing transformed in H1

  July 13, 2020

• Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

  July 6, 2020

• How Clorox built a DTC brand with the resources of a CPG giant

  June 1, 2020

• Why QSRs must move past competitive sparring in the COVID-19 era

  May 18, 2020

• After stumbling out of the gate, can Quibi deliver on its promise for marketers?

  April 22, 2020

• Chipotle's CMO on how the brand quickly pivoted in response to coronavirus

  April 13, 2020

• Why brands are doubling down on hip-hop talent

  March 23, 2020

• What the Aflac Duck can teach marketers about taking creative risks

  Feb. 20, 2020

• New breed: How the Westminster Kennel Club figured out TikTok

  Feb. 13, 2020

• The 7 best Super Bowl social plays

  Feb. 7, 2020

• How Verizon links 5G to its ongoing first responder homage

  Jan. 23, 2020

• Key mobile app marketing trends in 2020 will include Gen Z, IoT, App Annie predicts

  Jan. 15, 2020

• 5 trends that will move mobile marketing in 2020

  Jan. 6, 2020

• 7 trends that show 2020 will be a make-or-break year for marketers

  Jan. 6, 2020

• How QSRs are leading the way on personalized, omnichannel experiences

  Jan. 2, 2020

• Marketer of the Year: PepsiCo

  Dec. 9, 2019

• Executive of the Year: Andrea Zahumensky, KFC

  Dec. 9, 2019

• Executive of the Year: Chris Brandt, Chipotle

  Dec. 9, 2019

• Disruptor of the Year: TikTok

  Dec. 9, 2019

• How marketers can connect with Gen Z around social causes

  Oct. 31, 2019

• Tribune taps Lotame's Cartographer for 'one-and-done' data compliance

  Oct. 30, 2019

• Chili's new CMO dishes on brand DNA and marketing's role within the organization

  Oct. 21, 2019

• E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song

  Oct. 4, 2019

• Study: Brand perceptions get bigger ding from social media than news

  Sept. 19, 2019

• Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push

  July 12, 2019

• What brands are getting wrong about AR

  July 8, 2019

• 9 buzzworthy campaigns that set brands apart in 2019's first half

  July 8, 2019

• From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

  July 8, 2019

• Bon & Viv looks to 'ban basic' vodka sodas this summer

  June 25, 2019

• Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie

  June 20, 2019

• Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return

  June 14, 2019

• Got to be real: the dos and don'ts of musical branding campaigns

  June 5, 2019

• Skincare brand Ahava sees 10% awareness lift by measuring ad attention

  May 16, 2019

• IAB: Digital ad revenues pass $100B on mobile, video growth

  May 7, 2019

• CVS pledges not to use agencies that work with tobacco, e-cig companies

  May 1, 2019

• Hardee's celebrates meat-only sandwich by planting 10M vegetables

  April 30, 2019

• Ad-blocking browser Brave trades ad views for rewards

  April 25, 2019

• Disruptor brands and influencers dominate haircare search, study finds

  April 15, 2019

• Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming

  April 10, 2019

• How Accenture Interactive pairs brands with AR, VR to connect with consumers

  March 15, 2019

• Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'

  March 15, 2019

• How HBO's 'Sopranos' nickname Twitter stunt scored 300M impressions

  March 12, 2019

• How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber

  March 11, 2019

• How AT&T revamped an 8-year-old TV campaign to make it mobile-first

  March 8, 2019

• Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs

  March 1, 2019

• Amazon bows to political pressure, scraps NYC HQ2 plans

  Feb. 14, 2019

• How Cars.com intercepted Super Bowl conversations to increase traffic 42%

  Feb. 11, 2019

• Spotify bets on podcasting's growth with Gimlet, Anchor acquisitions

  Feb. 6, 2019

• Risk-averse advertisers fumble in historically boring Super Bowl

  Feb. 4, 2019

• 6 trends that will shape mobile marketing in 2019

  Jan. 7, 2019

• 7 trends set to shape marketing in 2019

  Jan. 7, 2019

• Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters

  Dec. 21, 2018

• Dinosaurs and delis: How Tool of North America crafts epic experiences for Amazon

  Dec. 18, 2018

• Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition

  Dec. 7, 2018

• Disruptor of the Year: Burger King

  Dec. 3, 2018

• Campaign of the Year: Michael Kors' AR ads on Facebook

  Dec. 3, 2018

• Technology of the Year: Domino's Hotspots

  Dec. 3, 2018

• Deal of the Year: L'Oréal buys Modiface

  Dec. 3, 2018

• Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'

  Nov. 30, 2018

• Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram

  Nov. 29, 2018

• Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend

  Nov. 21, 2018

• 8 CMOs with must-follow Twitter accounts

  Nov. 15, 2018

• Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix

  Nov. 9, 2018

• Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt

  Oct. 26, 2018

• Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors

  Oct. 19, 2018

• 4 takeaways on video from Advertising Week

  Oct. 10, 2018

• Smirnoff's Spotify API earned 630M impressions

  Oct. 5, 2018

• How Nike curbs the challenges of Instagram's popular Stories feature

  Oct. 4, 2018

• Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR

  Oct. 3, 2018

• Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns

  Oct. 2, 2018

• Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight

  Sept. 28, 2018

• Facebook opens Stories ads to all advertisers

  Sept. 26, 2018

• Snapchat links with Amazon on visual search function

  Sept. 24, 2018

• Amazon integrates an improved Alexa throughout homes and in cars with new hardware

  Sept. 21, 2018

• Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad

  Sept. 21, 2018

• Apple brings advanced tech to more users with iPhone X refresh

  Sept. 13, 2018

• Can Katzenberg's NewTV crack the code for mobile video where others have failed?

  Sept. 10, 2018

• Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'

  Aug. 31, 2018

• Impossible Foods launches first mission campaign with astronaut short film

  Aug. 9, 2018

• Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned

  Aug. 3, 2018

• Cole Haan combats cart abandonment with Messenger chatbot

  Aug. 1, 2018

• How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30%

  Aug. 1, 2018

• Why trolling IHOP isn't the same as snacking on Papa John's woes

  July 26, 2018

• Campaign Trail: Dollar Shave Club grows up; Kit Kat proposes; Dunkin's 'Fry-Day' song

  July 13, 2018

• How Pepperidge Farm drove 8x lift in social engagement for Milano cookie

  July 12, 2018

• Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon

  June 29, 2018

• Netflix reteams with Lyft for 'GLOW' limo rides

  June 27, 2018

• Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'

  June 22, 2018

• Lululemon notches 38% open rate by optimizing emails for mobile

  June 18, 2018

• Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum

  June 15, 2018

• Subaru saw 17% jump in site traffic from Amazon-focused mobile push

  June 8, 2018

• Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'

  June 8, 2018

• Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles

  June 1, 2018

• Rachael Ray's Nutrish sees $1.1M sales lift after retargeting campaign

  May 31, 2018