Chris Kelly
Senior ReporterChris Kelly is a senior reporter at Marketing Dive. His coverage areas include, but aren't limited to, QSR marketing, connected TV and the evolving identity and measurement space. Based in D.C. but raised in South Florida, he is a father of two and tries to watch as many films as possible in the time they allow.
1106 articles by Chris Kelly
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How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push
Dec. 15, 2025 -
How Sprouts cultivated an organic appearance in Apple TV hit ‘Pluribus’
Dec. 10, 2025 -
How Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings
Dec. 10, 2025 -
How the best marketing campaigns of 2025 navigated uncertain times
Dec. 9, 2025 -
US Soccer’s CMO on its World Cup campaign as brands take the pitch
Dec. 8, 2025 -
How Hershey remade its iconic holiday ad as an interactive experience
Dec. 5, 2025 -
Campaign Trail: Jeep pitches Grand Wagoneer as best car to have sex in
Dec. 5, 2025 -
Why Keurig grounded its new brand platform in post-pandemic realities
Dec. 3, 2025 -
Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations
Dec. 1, 2025 -
How Urban Outfitters connects with Gen Z through brand collaborations
Nov. 26, 2025 -
Inside Vaseline’s social-first, innovation-led marketing playbook
Nov. 25, 2025 -
Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push
Nov. 24, 2025 -
McDonald’s lets the Grinch take over with holiday campaign
Nov. 20, 2025 -
How Danone optimizes creator-driven ads as investment surges
Nov. 20, 2025 -
Chobani drives CTV ad outcomes via Albertsons, NBCU data collaboration
Nov. 18, 2025 -
Will Amazon’s AI-powered one-stop shop for advertising change the game?
Nov. 17, 2025 -
Geico puts emotional spin on value for new brand platform
Nov. 14, 2025 -
Campaign Trail: Liquid Death lands a commercial inside ‘The Running Man’
Nov. 14, 2025 -
Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon
Nov. 13, 2025 -
How McDonald’s turned K-pop fandom into a mass-market cultural play
Nov. 12, 2025 -
Inside Amazon DSP’s growing bid to marketers — and threat to competitors
Nov. 10, 2025 -
How Corona Cero mixed AI, human insights to find Olympic gold
Nov. 7, 2025 -
Why Coca-Cola keeps pushing the limits of generative AI despite backlash
Nov. 5, 2025 -
Inside Lowe’s social-first holiday push as Gen Alpha enters the market
Nov. 4, 2025 -
How Liquid Death lifted sales with Ibotta’s promotion optimization tool
Nov. 3, 2025