Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
1037 articles by Chris Kelly
-
How MLB is powering first-party data collaborations with Adobe
Aug. 19, 2025 -
How Applebee’s sharper marketing turned around sales ahead of NFL season
Aug. 18, 2025 -
Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston
Aug. 15, 2025 -
How Garage Beer is building its brand with no-holds-barred marketing
Aug. 14, 2025 -
Patrón takes a shot on dance music culture with Boiler Room partnership
Aug. 13, 2025 -
How Mondelēz is modernizing Ritz as it turns to snacks to drive growth
Aug. 11, 2025 -
Bud Light kicks off NFL season with at-home tailgates, Peyton Manning
Aug. 7, 2025 -
What Disney’s NFL, WWE deals mean for the future of streaming ads
Aug. 7, 2025 -
How Carl’s Jr. built on big game success with social star Alix Earle
Aug. 6, 2025 -
Why Kellanova’s snack brands inked first sports deal as a group
Aug. 6, 2025 -
McDonald’s brings back McDonaldland to unlock consumers’ ‘core memories’
Aug. 5, 2025 -
How Kroger built a sonic ecosystem into its multichannel brand platform
Aug. 5, 2025 -
Liquid Death brings guillotines to fantasy football with Yahoo Sports
Aug. 4, 2025 -
How Domino’s new ads hit at fast food burger chains in fight over value
Aug. 4, 2025 -
Amazon’s ad business stays strong as CTV, DSP offerings improve
Aug. 1, 2025 -
Campaign Trail: Miracle-Gro invites gardeners to have a ‘Full Bush Summer’
Aug. 1, 2025 -
3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision
July 31, 2025 -
Starbucks CEO cites marketing as a bright spot of turnaround efforts
July 30, 2025 -
How McDonald’s dug into nostalgia and reignited the chicken wars
July 28, 2025 -
Why Sprite extended ‘Obey Your Thirst’ with Super Bowl MVP Jalen Hurts
July 28, 2025 -
VideoAmp builds momentum with Warner Bros. Discovery currency deal
July 24, 2025 -
Coca-Cola leaned on marketing to navigate choppy economic waters in Q2
July 22, 2025 -
JCPenney builds on promising brand push with ‘Back-to-It’ campaign
July 21, 2025 -
Campaign Trail: Dude Wipes clears up the evolution of wiping
July 18, 2025 -
How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community
July 17, 2025