Chris Kelly
Senior ReporterChris Kelly is a senior reporter at Marketing Dive. His coverage areas include, but aren't limited to, QSR marketing, connected TV and the evolving identity and measurement space. Based in D.C. but raised in South Florida, he is a father of two and tries to watch as many films as possible in the time they allow.
1097 articles by Chris Kelly
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How Urban Outfitters connects with Gen Z through brand collaborations
Nov. 26, 2025 -
Inside Vaseline’s social-first, innovation-led marketing playbook
Nov. 25, 2025 -
Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push
Nov. 24, 2025 -
McDonald’s lets the Grinch take over with holiday campaign
Nov. 20, 2025 -
How Danone optimizes creator-driven ads as investment surges
Nov. 20, 2025 -
Chobani drives CTV ad outcomes via Albertsons, NBCU data collaboration
Nov. 18, 2025 -
Will Amazon’s AI-powered one-stop shop for advertising change the game?
Nov. 17, 2025 -
Geico puts emotional spin on value for new brand platform
Nov. 14, 2025 -
Campaign Trail: Liquid Death lands a commercial inside ‘The Running Man’
Nov. 14, 2025 -
Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon
Nov. 13, 2025 -
How McDonald’s turned K-pop fandom into a mass-market cultural play
Nov. 12, 2025 -
Inside Amazon DSP’s growing bid to marketers — and threat to competitors
Nov. 10, 2025 -
How Corona Cero mixed AI, human insights to find Olympic gold
Nov. 7, 2025 -
Why Coca-Cola keeps pushing the limits of generative AI despite backlash
Nov. 5, 2025 -
Inside Lowe’s social-first holiday push as Gen Alpha enters the market
Nov. 4, 2025 -
How Liquid Death lifted sales with Ibotta’s promotion optimization tool
Nov. 3, 2025 -
Naughty or nice? Coca-Cola doubles down on AI in new holiday campaign
Nov. 3, 2025 -
Campaign Trail: Hatch turns doomscrolling into horror film trailer
Oct. 31, 2025 -
Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains
Oct. 30, 2025 -
P.F. Chang’s CMO on igniting a new brand platform, holiday campaign
Oct. 29, 2025 -
How Barefoot Wine is stepping up marketing to meet new, evolving drinkers
Oct. 27, 2025 -
Top takeaways from Advertising Week 2025 marketers need to know
Oct. 23, 2025 -
Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom
Oct. 22, 2025 -
Beware of ‘Cranpus’: Ocean Spray evolves brand platform for holidays
Oct. 22, 2025 -
How Hellmann’s covers the spread with football marketing
Oct. 20, 2025