Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
1049 articles by Chris Kelly
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KFC hires Wingstop marketer as CMO to fire up comeback plan
Sept. 15, 2025 -
How JCPenney is preparing for the holidays with laugh-out-loud deals
Sept. 12, 2025 -
How Häagen-Dazs evolved its Super Bowl campaign into a brand platform
Sept. 11, 2025 -
Why DSW teamed with Epsilon to bring footwear brands to retail media
Sept. 10, 2025 -
Inside the Empower-Ocean merger that formed a $1.5B indie media agency
Sept. 8, 2025 -
How Shake Shack removes friction between web traffic and app downloads
Sept. 8, 2025 -
Campaign Trail: How a SaaS firm used AI to turn clients into ad stars
Sept. 5, 2025 -
Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes
Sept. 4, 2025 -
Why Checkers and Rally’s are keeping the pedal to the metal on value
Sept. 4, 2025 -
How DSW’s new brand platform showcases the fun of in-person shopping
Sept. 2, 2025 -
How Celsius is building on brand campaign success with college football
Aug. 27, 2025 -
BetMGM’s CMO on how its brand repositioning unites gaming, entertainment
Aug. 26, 2025 -
How MLB is powering first-party data collaborations with Adobe
Aug. 19, 2025 -
How Applebee’s sharper marketing turned around sales ahead of NFL season
Aug. 18, 2025 -
Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston
Aug. 15, 2025 -
How Garage Beer is building its brand with no-holds-barred marketing
Aug. 14, 2025 -
Patrón takes a shot on dance music culture with Boiler Room partnership
Aug. 13, 2025 -
How Mondelēz is modernizing Ritz as it turns to snacks to drive growth
Aug. 11, 2025 -
Bud Light kicks off NFL season with at-home tailgates, Peyton Manning
Aug. 7, 2025 -
What Disney’s NFL, WWE deals mean for the future of streaming ads
Aug. 7, 2025 -
How Carl’s Jr. built on big game success with social star Alix Earle
Aug. 6, 2025 -
Why Kellanova’s snack brands inked first sports deal as a group
Aug. 6, 2025 -
McDonald’s brings back McDonaldland to unlock consumers’ ‘core memories’
Aug. 5, 2025 -
How Kroger built a sonic ecosystem into its multichannel brand platform
Aug. 5, 2025 -
Liquid Death brings guillotines to fantasy football with Yahoo Sports
Aug. 4, 2025