Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
1071 articles by Chris Kelly
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Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room
Oct. 16, 2025 -
How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI
Oct. 15, 2025 -
Herbal Essences taps into infomercial nostalgia to serve ‘scent traps’
Oct. 15, 2025 -
Axe’s latest swing: When TikTok absurdism meets brand design
Oct. 10, 2025 -
How Keurig Dr. Pepper embraces flywheel marketing to drive performance
Oct. 9, 2025 -
Inside Domino’s first refresh in a decade — including its ‘cravemark’
Oct. 8, 2025 -
How Molson Coors, PepsiCo operationalize rapid, relevant culture plays
Oct. 7, 2025 -
Inside CeraVe’s social-first partnership with the NBA
Oct. 6, 2025 -
Campaign Trail: Dr. Squatch makes masculinity fun again in ‘Manlandia’
Oct. 3, 2025 -
How Oura keys into self-expression to reach Gen Z, millennials
Oct. 2, 2025 -
Qdoba’s new CMO on turning the fast-casual chain into a national brand
Oct. 2, 2025 -
Godiva taps Leighton Meester for brand reset ahead of 100th anniversary
Sept. 30, 2025 -
Horizon Media, Havas form joint venture to woo global marketers
Sept. 29, 2025 -
Doritos dials up ‘80s-style telethon for ‘Stranger Things’ final season
Sept. 29, 2025 -
In this economy!? Maxwell House rebrands as Maxwell Apartment
Sept. 25, 2025 -
How Essentia pushes past category cliches with its New York takeover
Sept. 25, 2025 -
How Kellanova uses AI to predict creative performance and drive KPIs
Sept. 24, 2025 -
PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration
Sept. 19, 2025 -
Campaign Trail: Lego transforms Tom Holland to celebrate creativity
Sept. 19, 2025 -
General Mills outlines marketing spend increase to help return to growth
Sept. 18, 2025 -
Carvana gives keys to Shaq for AI-powered brand takeover campaign
Sept. 17, 2025 -
How Yum’s AI factory supercharges marketing at Taco Bell and beyond
Sept. 16, 2025 -
KFC hires Wingstop marketer as CMO to fire up comeback plan
Sept. 15, 2025 -
How JCPenney is preparing for the holidays with laugh-out-loud deals
Sept. 12, 2025 -
How Häagen-Dazs evolved its Super Bowl campaign into a brand platform
Sept. 11, 2025