Chris Kelly
Senior ReporterChris Kelly is a senior reporter at Marketing Dive. His coverage areas include, but aren't limited to, QSR marketing, connected TV and the evolving identity and measurement space. Based in D.C. but raised in South Florida, he is a father of two and tries to watch as many films as possible in the time they allow.
1346 articles by Chris Kelly
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Why Rao’s heated up brand building with a request to slow down meals
Nov. 10, 2026 -
How Ogilvy uses AI to unlock scale, protect rights for brand talent shoots
Nov. 9, 2026 -
How Lands’ End’s holiday pop-up feeds an always-on marketing strategy
Nov. 6, 2026 -
Campaign Trail: Wet Ones puts ‘hand butts’ on the streets
Nov. 6, 2026 -
McDonald’s US CMO steps down as sales decline
Nov. 5, 2026 -
Old Navy flies with celebs, Gap keeps it acapella for holiday campaigns
Nov. 5, 2026 -
How Fresh Step used AI to go from brief to ads at one-tenth the cost
Nov. 5, 2026 -
How the sausage is made: Inside Johnsonville’s political parody campaign
Nov. 3, 2026 -
After AI backlash, Svedka challenges consumers to create Super Bowl ad
Nov. 2, 2026 -
Express unwraps holiday campaign to build on brand metric gains
Nov. 2, 2026 -
How Urban Outfitters finds the right campus fit with college marketing
Oct. 28, 2026 -
P.F. Chang’s CMO is cooking up a plan to recapture chain’s old magic
Oct. 28, 2026 -
What McDonald’s dropping its FIFA sponsorship means for sports marketing
Oct. 27, 2026 -
Why Clorox shifted from creating brand campaigns to systems of relevance
Oct. 26, 2026 -
Inside Coca-Cola’s marketing transformation amid agency roster shake-up
Oct. 23, 2026 -
Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z
Oct. 23, 2026 -
How AB InBev built a culture of creative effectiveness that drives growth
Oct. 22, 2026 -
Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite
Oct. 21, 2026 -
Domino’s links with Minecraft to push personal pizza via gaming
Oct. 21, 2026 -
Dollar Shave Club markets ‘perfectly good’ razors as AI push continues
Oct. 20, 2026 -
How Marriott Bonvoy got scale, speed with global creator-led campaign
Oct. 19, 2026 -
Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Oct. 15, 2026 -
How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026
Oct. 15, 2026 -
Applebee’s CMO on differentiating marketing in a value-obsessed industry
Oct. 14, 2026 -
How Lowe’s is building — and measuring — a full-funnel media network
Oct. 13, 2026
