Chris Kelly
Senior ReporterChris Kelly is a senior reporter at Marketing Dive. His coverage areas include, but aren't limited to, QSR marketing, connected TV and the evolving identity and measurement space. Based in D.C. but raised in South Florida, he is a father of two and tries to watch as many films as possible in the time they allow.
1130 articles by Chris Kelly
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E.l.f. taps into halftime show hype with purpose-driven Super Bowl play
Feb. 3, 2026 -
Grubhub — and George Clooney — make Super Bowl debuts to ‘eat the fees’
Feb. 2, 2026 -
Campaign Trail: Dove finds real beauty in ‘Bridgerton’
Jan. 30, 2026 -
How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond
Jan. 29, 2026 -
How Applebee’s Date Night Pass builds on the chain’s marketing-led success
Jan. 28, 2026 -
How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm
Jan. 26, 2026 -
Chipotle’s new CMO on how the brand’s latest ad meets consumer trends
Jan. 26, 2026 -
Dave’s Hot Chicken CMO on building on organic growth as brand levels up
Jan. 22, 2026 -
Why Hershey’s first major campaign in 8 years comes ahead of the Olympics
Jan. 21, 2026 -
How brands can assert control as AI rewrites advertising’s playbook
Jan. 20, 2026 -
Why Dos Equis revived the Most Interesting Man amid category headwinds
Jan. 16, 2026 -
Campaign Trail: Equinox uses AI to contrast fitness with digital fakery
Jan. 16, 2026 -
Chipotle brand chief Chris Brandt steps down
Jan. 14, 2026 -
9 marketing predictions for 2026 as AI fuels polarity
Jan. 13, 2026 -
Skittles will perform Super Bowl ad live at one consumer’s front door
Jan. 13, 2026 -
Why Recess is rethinking Dry January as drinking trends toward moderation
Jan. 11, 2026 -
Why Lego turned the Sphere into the Death Star to showcase innovation
Jan. 8, 2026 -
Mondelēz lifts sales as Albertsons tackles in-store retail media measurement
Jan. 6, 2026 -
Why IHOP flipped a fantasy football punishment into bottomless pancakes
Jan. 5, 2026 -
Inside Rocket’s new NFL campaign as in-house creative team embraces AI
Dec. 22, 2025 -
Campaign Trail: Tiffany’s blue boxes become portals for the holidays
Dec. 19, 2025 -
Inside Walmart Connect as retail media, CTV convergence accelerates
Dec. 18, 2025 -
How NBCU’s new tools boost ads as live TV events take center stage
Dec. 17, 2025 -
Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB
Dec. 16, 2025 -
How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push
Dec. 15, 2025