Chris Kelly
Senior ReporterChris Kelly is a senior reporter at Marketing Dive. His coverage areas include, but aren't limited to, QSR marketing, connected TV and the evolving identity and measurement space. Based in D.C. but raised in South Florida, he is a father of two and tries to watch as many films as possible in the time they allow.
1283 articles by Chris Kelly
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Panera Bread hires CMO from Cava as transformation work continues
Aug. 13, 2026 -
How Cava outperforms in fast casual despite frugal marketing budget
Aug. 12, 2026 -
CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF
Aug. 11, 2026 -
Rhone CMO on marketing at an inflection point for the apparel brand
Aug. 11, 2026 -
Jif’s new campaign reworks logo to go beyond peanut butter and jelly
Aug. 10, 2026 -
P&G’s Always Discreet fights incontinence stigma with NFL campaign
Aug. 10, 2026 -
Foot Locker reinforces role in sneaker culture with new brand platform
Aug. 7, 2026 -
Papa Johns changes CMOs, ramps up mass marketing amid struggles
Aug. 6, 2026 -
Lilly’s women’s sports push gets assist from WNBA on Prime campaign
Aug. 6, 2026 -
How 5 brands won World Cup gold through marketing investments
Aug. 5, 2026 -
Domino’s pays diners to beta test its relaunched app, website
Aug. 3, 2026 -
Express nods to its Y2K heyday in campaign that unites fashion, music
Aug. 3, 2026 -
Campaign Trail: Journeys amps up absurdity to break back-to-school conventions
July 31, 2026 -
Jameson teams with NFL as global sponsor amid spirits market struggles
July 30, 2026 -
Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’
July 28, 2026 -
Hilton’s CMO on why brand marketing is an ‘irrational affinity business’
July 28, 2026 -
Rare Beauty draws inspiration from Greek mythology for global campaign
July 27, 2026 -
Ugg teams with buzzy pop band Muna for back-to-school campaign
July 23, 2026 -
From Yamal to the mall: How American Eagle is going back to school
July 22, 2026 -
Why Liberty Mutual turned a viral ad moment into a new brand character
July 21, 2026 -
Kraft Heinz, Disney enter long-term strategic marketing partnership
July 21, 2026 -
Burger King rolls out Whopper Guarantee as part of turnaround effort
July 20, 2026 -
Campaign Trail: Yeti spells out consumer passions with four-letter words
July 17, 2026 -
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign
July 16, 2026 -
Neutrogena puts science above virality with ‘Break the Rules’ campaign
July 15, 2026
