Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
2193 articles by Peter Adams
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Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead.
Feb. 20, 2026 -
Omnicom plans to reduce labor costs by $1B following IPG acquisition
Feb. 19, 2026 -
Unilever changes its brand discovery calculus with Google Cloud AI pact
Feb. 17, 2026 -
Roku says it’s growing video advertising faster than broader OTT market
Feb. 13, 2026 -
Sweetgreen names Wpromote paid media AOR as brand looks to reignite growth
Feb. 12, 2026 -
Target to test contextual ads in ChatGPT, including through Roundel
Feb. 11, 2026 -
CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign
Feb. 10, 2026 -
‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe
Feb. 9, 2026 -
Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy
Feb. 6, 2026 -
YouTube annual revenue tops $60B as Google’s focus expands beyond ads
Feb. 5, 2026 -
American Eagle offers creators rewards to keep content flowing
Feb. 4, 2026 -
Publicis wants to be an AI marketing MVP. Now comes the hard part.
Feb. 3, 2026 -
Ritz doubles down on salty positioning in second Super Bowl campaign
Feb. 3, 2026 -
VML: Marketing must balance consumer anxiety and hope in 2026
Feb. 3, 2026 -
State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return
Feb. 2, 2026 -
P.F. Chang’s names new CMO on tails of brand platform launch
Jan. 30, 2026 -
3 advertising stats from Meta’s record holiday ‘25 period
Jan. 29, 2026 -
Crocs puts self-expression over algorithmic sameness with new platform
Jan. 28, 2026 -
Coke’s World Cup campaign taps into unifying power of fan emotions
Jan. 27, 2026 -
Retailers look beyond social feeds for brand storytelling in 2026
Jan. 27, 2026 -
CMO-plus roles more prominent as marketing needs diversify: report
Jan. 26, 2026 -
P&G prioritizes data, AI to tackle fragmented ‘new media reality’
Jan. 23, 2026 -
Honda takes modular approach to Winter Olympics campaign creative
Jan. 22, 2026 -
Netflix targets $3B in ad revenue while Warner Bros. deal looms
Jan. 21, 2026 -
YouTube revamps visual identity amid shifting entertainment landscape
Jan. 20, 2026
