Peter Adams
Senior Reporter | @PatchAdams03Peter is the Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1328 articles by Peter Adams
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Program cutting carbon emissions from ads goes global with agency backing
June 27, 2022 -
Cannes Lions returns energized but in tension with real-world problems
June 27, 2022 -
Kraft rebrands macaroni and cheese to promote comfort food positioning
June 23, 2022 -
Macy's takes July Fourth bonanza to Web3 with free NFT drop
June 22, 2022 -
Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate
June 21, 2022 -
Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'
June 17, 2022 -
Kantar: Apple on track to hit $1T brand valuation while Amazon falls
June 16, 2022 -
Axe enlists popular Fortnite streamer to design in-game 'Mistaverse'
June 15, 2022 -
Ad growth surprisingly resilient in face of macroeconomic uncertainty
June 14, 2022 -
Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review
June 13, 2022 -
Toyota cuts carbon footprint of digital ads via tech tie-up
June 13, 2022 -
Timberland brings boot innovation to the metaverse with Fortnite island
June 10, 2022 -
Dollar General upgrades retail media network, emphasizing rural customers
June 8, 2022 -
PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride
June 7, 2022 -
SMI acquired by PE firm as advertisers demand data-driven insights
June 6, 2022 -
Wonderful Pistachios deploys baby Groot for plant-based protein push
June 6, 2022 -
PepsiCo's head of esports on leveling up an 'always-on' strategy
June 6, 2022 -
P&G's Always, Tampax sponsor esports tournament to break down gender barriers
June 3, 2022 -
Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads
June 2, 2022 -
Heineken devises bottle opener that shuts down work apps
June 1, 2022 -
NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community
May 31, 2022 -
Why the media network craze is just getting started
May 31, 2022 -
Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units
May 27, 2022 -
TikTok takes page from Twitch as battle for creators intensifies
May 26, 2022 -
Pepsi steps away from Super Bowl Halftime Show amid strategic pivot
May 25, 2022