Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
2043 articles by Peter Adams
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Puma brings popular shoes to Fortnite as sportswear marketing evolves
July 2, 2025 -
Coke brings personalized touch to Disney ‘Star Wars’ collaboration
July 1, 2025 -
Seventh Generation hires CMO who helped build Kinder brand in US
June 30, 2025 -
How Target is tackling back-to-school marketing with dual campaigns
June 30, 2025 -
DoorDash parodies horror classics in pitch to budget-crunched parents
June 27, 2025 -
Subway enters Happy Gilmore’s headspace with digital experience
June 26, 2025 -
Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts
June 24, 2025 -
Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men
June 23, 2025 -
Southwest argues seating policy changes are NBD in cheeky new ads
June 20, 2025 -
Amazon, Roku address CTV advertising reach and efficiency in new deal
June 18, 2025 -
TikTok brings expanded suite of generative AI ad tools to WPP, Adobe
June 17, 2025 -
How DoorDash is evolving its retail media arm as ad revenue grows
June 16, 2025 -
PepsiCo taps VaynerMedia to evolve in-house agency model
June 16, 2025 -
Peloton names fourth CMO in 5 years as turbulence persists
June 13, 2025 -
Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign
June 12, 2025 -
Publicis deepens AI transformation services with help from Nvidia
June 11, 2025 -
M&M’s promotes cross-generational unity with new creative platform
June 10, 2025 -
Amazon widens access to video generator as AI ad tools gain traction
June 10, 2025 -
WPP CEO Mark Read to retire at challenging juncture for agency giant
June 9, 2025 -
Airbnb names new CMO on tails of major platform overhaul
June 6, 2025 -
Equinox names new CMO to grow luxury fitness chain’s brand awareness
June 5, 2025 -
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
June 4, 2025 -
Instacart embraces ‘90s nostalgia with throwback ads and prices
June 3, 2025 -
Progressive comes to the rescue when Superman can’t in movie tie-up
June 2, 2025 -
RXBar scrubs corporate jargon from social feeds in battle against B.S.
June 2, 2025