
Peter is the Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
885 articles by Peter Adams
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What to know about second-party data as marketers tilt toward collaboration
Jan. 15, 2021 -
Mobile ad spending surged 26% in 2020 as pandemic fueled demand
Jan. 14, 2021 -
Natural Light illustrates college debt crisis with art installation valued at $470M
Jan. 14, 2021 -
P&G's Pritchard shares playbook for managing ongoing disruption
Jan. 13, 2021 -
Ford declares new Bronco Sport the G.O.A.T. in ads detailing mythic origins
Jan. 11, 2021 -
GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign
Jan. 11, 2021 -
Ben & Jerry's calls for Trump ouster as more brands condemn Capitol riots
Jan. 8, 2021 -
Facebook: 35% of gaming newcomers prefer ad-supported monetization model
Jan. 7, 2021 -
Brands pull back on marketing following pro-Trump mob attack on Capitol
Jan. 7, 2021 -
Kia nixes 'Motors' from name as it sets sights beyond vehicle manufacturing
Jan. 6, 2021 -
8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Jan. 4, 2021 -
Ford rouses the Griswolds for 'Christmas Vacation' ad promoting electric Mustang
Dec. 22, 2020 -
Burger King sends customers $1 via Venmo to push new value menu
Dec. 21, 2020 -
Unilever lifts ambitious freeze on Facebook and Twitter, but scrutiny remains high
Dec. 18, 2020 -
Facebook reportedly developing Cameo copy to key into custom celeb video boom
Dec. 17, 2020 -
Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream
Dec. 17, 2020 -
Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok
Dec. 16, 2020 -
Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch
Dec. 15, 2020 -
Reddit acquires TikTok rival Dubsmash as video vision comes into focus
Dec. 14, 2020 -
Pepsi taps Desus and Mero for holiday push supporting New York City bodegas
Dec. 11, 2020 -
49% of podcast fans approve of ads, but volume concerns grow
Dec. 10, 2020 -
Facebook antitrust cases could accelerate power balance shift for social media
Dec. 10, 2020 -
Cheez-It recreates college football experience with animatronic cheese wheels
Dec. 9, 2020 -
Marketer of the Year: Unilever
Dec. 9, 2020 -
Executive of the Year: Marisa Thalberg, Lowe's
Dec. 9, 2020