Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
2062 articles by Peter Adams
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Doritos parodies retro adult films to promote new spicy chip flavor
July 30, 2025 -
WPP Media, Criteo partner to bring more performance to CTV advertising
July 29, 2025 -
Publicis elevates sports marketing services with Bespoke acquisition
July 28, 2025 -
Starry ties free soda to hot temps as extreme weather sways marketing
July 25, 2025 -
3 stats from Google’s Q2 show how it is weathering advertising turmoil
July 24, 2025 -
Wendy’s marketing embraces the macabre with ‘Wednesday’ collaboration
July 23, 2025 -
Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads
July 22, 2025 -
Volkswagen accelerates tech transformation with new digital AOR
July 21, 2025 -
Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend
July 17, 2025 -
3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion
July 16, 2025 -
Olipop’s new ads show how the brand is winning people back to soda
July 15, 2025 -
KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’
July 14, 2025 -
‘Superman’ takes over Roku with first-to-market search integrations
July 11, 2025 -
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising
July 10, 2025 -
WPP’s outlook sinks as advertising faces worsening macro conditions
July 9, 2025 -
7 successful marketing campaigns that met 2025’s chaos with determination
July 8, 2025 -
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
July 8, 2025 -
How marketers can respond with empathy to consumer tariff shocks
July 8, 2025 -
Unilever debuts AI-driven design unit to wean brands off TV-first model
July 7, 2025 -
Puma brings popular shoes to Fortnite as sportswear marketing evolves
July 2, 2025 -
Coke brings personalized touch to Disney ‘Star Wars’ collaboration
July 1, 2025 -
Seventh Generation hires CMO who helped build Kinder brand in US
June 30, 2025 -
How Target is tackling back-to-school marketing with dual campaigns
June 30, 2025 -
DoorDash parodies horror classics in pitch to budget-crunched parents
June 27, 2025 -
Subway enters Happy Gilmore’s headspace with digital experience
June 26, 2025