Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
2185 articles by Peter Adams
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Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy
Feb. 6, 2026 -
YouTube annual revenue tops $60B as Google’s focus expands beyond ads
Feb. 5, 2026 -
American Eagle offers creators rewards to keep content flowing
Feb. 4, 2026 -
Publicis wants to be an AI marketing MVP. Now comes the hard part.
Feb. 3, 2026 -
Ritz doubles down on salty positioning in second Super Bowl campaign
Feb. 3, 2026 -
VML: Marketing must balance consumer anxiety and hope in 2026
Feb. 3, 2026 -
State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return
Feb. 2, 2026 -
P.F. Chang’s names new CMO on tails of brand platform launch
Jan. 30, 2026 -
3 advertising stats from Meta’s record holiday ‘25 period
Jan. 29, 2026 -
Crocs puts self-expression over algorithmic sameness with new platform
Jan. 28, 2026 -
Coke’s World Cup campaign taps into unifying power of fan emotions
Jan. 27, 2026 -
Retailers look beyond social feeds for brand storytelling in 2026
Jan. 27, 2026 -
CMO-plus roles more prominent as marketing needs diversify: report
Jan. 26, 2026 -
P&G prioritizes data, AI to tackle fragmented ‘new media reality’
Jan. 23, 2026 -
Honda takes modular approach to Winter Olympics campaign creative
Jan. 22, 2026 -
Netflix targets $3B in ad revenue while Warner Bros. deal looms
Jan. 21, 2026 -
YouTube revamps visual identity amid shifting entertainment landscape
Jan. 20, 2026 -
Coke creates chief digital officer role to keep pace with tech demands
Jan. 16, 2026 -
M&M’s spokescandies suit up as Marvel superheroes for global campaign
Jan. 15, 2026 -
Disney streamlines marketing into one unit focused on cohesion, agility
Jan. 15, 2026 -
How Macy’s Media Network navigates complex ‘coopetition’ with Amazon
Jan. 14, 2026 -
9 marketing predictions for 2026 as AI fuels polarity
Jan. 13, 2026 -
For retail brands, TikTok Shop’s rise brings viral success — and disruption
Jan. 13, 2026 -
How rising retail brands use influencers to combat digital overload
Jan. 12, 2026 -
Puma names new senior global brand marketer following reorganization
Jan. 9, 2026